Korean Makeup Trends 2024 That Will Be Seen On Every Feed

In 2024, the K-pop girl group New Jeans set the stage for the fresh and clean makeup trend. As the seasons progressed, the popularity of semi-smokey eye makeup skyrocketed.

We’re thrilled about the exciting makeup trends of 2023, but we’re even more eager to discover what 2024 has in store for us.

To satisfy our curiosity, we’ve consulted experts in the K-beauty makeup industry to uncover the top Korean makeup trends of the upcoming year. If you’re curious to know what lies ahead, continue reading!

Korean Makeup Trends 2024: The “NewJeans Effect”

Claire, a Korean-trained bridal makeup artist who goes by @ladyyclairemakeup on Instagram, describes the “New Jeans effect” as a natural, healthy skin-like finish.

In 2023, the natural makeup look gained immense popularity, and it continues to remain in demand in 2024 without any signs of decline.

Claire highlighted that the focus will be on enhancing one’s natural beauty rather than using complicated techniques. Additionally, people will prefer a soft gradient-style makeup over bold and harsh styles.

Products to Help You Nail the Trend

For a flawless soft gradient-style makeup, give a shot to the brush collection created by Lee Na-Kyeum, the makeup artist of New Jeans, in partnership with the well-known Korean makeup tool brand Fillimilli.

These brushes are specially crafted to mimic the smooth, skin-like result that requires advanced skills when using ordinary brushes.

Lee Na-Kyeum has personally tested these brushes by working as a part-time makeup artist, proving their remarkable performance!

• Fillimilli S Airy Blur Powder Brush 886 retails for RM78.19 and is available on Shopee. 
• Fillimilli S Fitting Flat Foundation Brush 826 retails for RM96.44 and is available on Shopee. 

Korean Makeup Trends 2024: Low Nose Bridge

For the longest time, having a high nose bridge has been seen as a desirable trait. However, Singapore’s makeup artist star, Zoel (@zoel.makeup), surprised us by introducing a low nose bridge as a trend for 2024.

Zoel explained that we are often influenced by Korean idols, like BlackPink’s Jennie Kim. As one of the biggest K-pop stars in the world, Jennie Kim’s embrace of a lower nose bridge as a trend is not entirely unexpected.

Lowering your nose bridge with makeup can also give you softer and less angular facial features, which are often associated with youth. This effect is sometimes referred to as the “NewJeans effect.”

Products to Help You Nail the Trend

Achieving a lower nose bridge is easy – just shade your nose bridge with contour powder and avoid highlighting.

A highly recommended contour powder is the iconic Too Cool For School Artclass By Rodin Shading.

This classic product was a category pioneer, combining three-in-one colours that people could easily mix to achieve the most natural-looking contours that matched their complexion.

Another standout is the ETUDE Shadow Contour Powder, favoured by numerous makeup artists working with beloved K-pop stars like Twice, New Jeans, Jang Won Young, BlackPink, and more.

Try the JUDYDOLL Highlight & Contour Palette for a convenient all-in-one palette. This versatile palette includes two contouring shadow shades, and the colour palette has been adjusted to complement Asian skin tones for a more natural finish!

• Too Cool For School Artclass By Rodin Shading retails for RM69.90 and is available on Shopee. A discount is offered at the time of writing, tap in to see the updated price!
• Etude House Shadow Contour Powder retails for RM69 and is available on Shopee. 
• JUDYDOLL Highlight & Contour Palette retails for RM39 and is available on Shopee.

Korean Makeup Trends 2024: Korean Idol Lashes

According to Claire, “the current trend among K-pop idols like Won-Young, Rosé, Sull-Yoon, and more is to achieve clean and long lashes that stand up strand by strand.” This technique also extends to the bottom lashes.

Although there is a debate about whether this Korean lash trend looks like clumpy “spider legs” or gives off a charming, doll-like appearance, one thing is for sure – Korean idol lashes will continue to be popular in 2024.

While this technique can be achieved, it takes practice to master.

Products and Services to Help You Nail the Trend

To get this style using mascara, try using a super lengthening mascara such as Heroine Make Long & Curl Advanced Film. After that, use tweezers to gather a few lashes together, creating bold strands with gaps in between.

“But if you have shorter lashes, you’ll have to apply individual eyelashes”, Roseanne, owner and head beauty trainer at Bloom by Roseanne explained.

• Heroine Make Long & Curl Advanced Film retails for RM68 and is available on Shopee. A discount is offered at the time of writing, tap in to see the updated price!
• Book Ladyy Claire Makeup class here.

Korean Makeup Trends 2024: Aegyo-sal Makeup

Claire explained that many Koreans are now choosing aegyo-sal makeup as their top choice for eye makeup. This makeup technique helps create a shorter appearance on their face and gives them a more youthful look.

For those who are not familiar with it, aegyo-sal refers to the small, puffy bags or fat deposits under the eyes. Aegyo-sal makeup involves enhancing these under-eye bags to make the eyes appear larger and brighter.

Although aegyo-sal makeup is not a new concept in the K-beauty industry, Zoel brings a fresh perspective to the trend. Koreans are now preferring matte and satin highlighting shades instead of the previous preference for high-shine, shimmery finishes.

This is a departure from the popular stark white aegyo-sal makeup of the 2010s and the glittery, star-like under-eye makeup that was trendy just a few years ago.

Products to Help You Nail the Trend

Try out the LOAR Under The Star Palette for a truly natural aegyo-sal makeup look. This high-quality palette features three shades with satin pearls and includes a specially designed brush set for perfect application.

Another product that’s been rising in popularity is the Too Cool For School Artclass Frottage Pencil.

Twice’s makeup artist, Won Jung-Yo, who is the expert in aegyo-sal makeup, has given her approval to this ultralight, airy pastel eyeshadow. It can gently enhance your under-eyes, giving them a satin-like natural finish that is in line with the latest trends of 2024.

• LOAR Under The Star Palette retails for US$23.49 (~RM108.81) and is available on BeautyBoxKorea.
• Too Cool For School Artclass Frottage Pencil retails for RM80.33 and is available on Shopee. A discount is offered at the time of writing, tap in to see the updated price!

Korean Makeup Trend 2024: Toned-Down Colours

Zoel commented that Korean makeup is well-known for its coral eyeshadows, blushes, and lip colours, as well as its high-shimmer eyeshadows.

However, in 2024, the trend is shifting towards a more modern and sophisticated look with dried rose and rosewood shades. These muted hues exude a sense of understated elegance, which is a clear departure from the previously popular cutesy coral tones.

Products to Help You Nail the Trend

Once again, NewJeans’ makeup artist, Lee Na-Kyuem, offers the best recommendation for the dried rose look – the I’M MEME – I’m Hidden Card Palette 02 Love Card.

This palette includes nine eyeshadow shades that can be easily mixed and matched, along with a natural rosy blush that gives a skin-like appearance.

Na-Kyuem also introduced the WakeMake Soft Blurring Palette in 05 Mute Coral, which has a softer mix of warm rosy tones!

• I’M Meme I’m Hidden Card Palette 02 Love Card retails for RM97.08 and is available on Shopee. A discount is offered at the time of writing, tap in to see the updated price!
• WakeMake Soft Blurring Palette 05 Mute Coral retails for RM181.41 and is available on Shopee. A discount is offered at the time of writing, tap in to see the updated price!

Korean Makeup Trends 2024: Blur Over-Lined Lips (Cherry Lips)

Claire noted that the lip liner trend, also known as ‘cherry lips’ in Korea, is set to become even more popular in 2024.

Many Korean influencers and idols are already embracing this trend, which has taken a prominent place in the K-beauty industry.

Unlike the trend in the early 2010s, where people used concealer and only tinted the middle of their lips to create a small and doll-like appearance, “Cherry lips” focuses on a subtle, blurred effect that mimics the look of lip fillers using makeup.

Products to Help You Nail the Trend

Several lip liner ranges have been recently launched by various K-beauty brands, and here are some that have been noticed in every K-beauty expert’s beauty bag:

• Rom&nd Lip Mate Pencil Be Oveeer Shade Edition retails for RM59 and is available on Shopee. A discount is offered at the time of writing, tap in to see the updated price!
• Dasique Mood Blur Lip Pencil retails for RM102.02 and is available on Shopee. A discount is offered at the time of writing, tap in to see the updated price!
• Heart Percent Dote On Mood Lip Pencil retails for RM111.94 and is available on Shopee. A discount is offered at the time of writing, tap in to see the updated price!

Feature image credits: @for_everyoung10/Instagram, @jennierubyjane/Instagram, @newjeans_official/Instagram