One of our most favourite K-pop singers, IU is making waves not only in the entertainment industry but also in the beauty industry.
The acclaimed South Korean singer, songwriter, and actress has joined a prestigious beauty lineup as the first Korean Global Brand Ambassador, marking a significant milestone in her career. Estée Lauder, renowned for its commitment to diversity and global representation, proudly announces its newest Global Brand Ambassador, IU.
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With a career spanning over 16 years, IU has captivated audiences in Korea and across Asia with her exceptional talent and authenticity. IU’s versatility extends beyond music, as she has garnered international acclaim for her performances in TV dramas and movies such as Broker, Hotel Luna, and My Mister.
The collaboration between Estée Lauder and IU represents a celebration of creativity, authenticity, and philanthropy, promising exciting endeavours ahead as they inspire and connect with audiences worldwide.
Justin Boxford, Global Brand President of Estée Lauder, expressed excitement about the collaboration, highlighting IU’s profound influence on a global scale through her music and social media presence. “We are thrilled to welcome IU as Estée Lauder’s newest Global Brand Ambassador. IU is one of the most influential artists of her time.”
She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence.”
IU, equally thrilled about the partnership, shared her honour in joining Estée Lauder, recognising it as an iconic brand beloved by women worldwide. She expressed gratitude towards the brand founded by an inspirational female leader. “I am incredibly excited to be joining Estée Lauder. It is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honoured to be part of it.”
The collaboration between Estée Lauder and IU signifies a union of mutual admiration and shared values, promising exciting ventures ahead. As IU takes on her role as Global Brand Ambassador, the partnership aims to inspire and connect with audiences globally.
We’re excited to see what the brand is brewing for IU as the first Korean Global Brand Ambassador!
