Shimmering eyeshadow, rosy cheeks, and a softly blended lip – these features define the trendy makeup styles from Douyin and Xiao Hong Shu that have taken the Chinese social media scene by storm.

As this trend gains momentum on Western platforms like TikTok and Instagram, we’ve decided to compile a list of the top-rated products that Chinese beauty influencers have been raving about lately, as shared by “East meets West” beauty guru, Stacy Chen!

Blushes and highlighters

NARS Cosmetics Blush in “Sex Appeal”

Credit: @Showa Era/Xiao Hong Shu

This pressed powder blush features the same silky, award-winning formula that’s in the popular “Orgasm” shade blush from the brand, and has risen to notable popularity on Xiao Hong Shu in recent months.

Described by some as the perfect tender peach colour, “Sex Appeal” gives off an innocent and youthful look that’s great for everyday wear.

NARS Cosmetics Blush in “Sex Appeal” retails for S$53.50 (~RM183.44) at A sale is available at the time of writing. Click in to see the latest price!

Clinique Cheek Pop Blushes

Credit: @Clinique cabinet sister Yu Yu/Xiao Hong Shu

Makeup always gets better when there’s cute packaging involved, and that’s probably why Clinique’s Cheek Pop Blushes are going viral online.

The blush comes in 13 natural-looking shades for all skin tones, and features a virtually powderless, silky-smooth formula that glides onto the skin, leaving a thin and non-heavy feeling.

Some of the more popular shades amongst Chinese netizens include “Nude Pop”, which gives off a natural look akin to the effect we saw from the clean girl makeup trend, “Lavender Pop”, which features a slight lavender hue, and “Melon Pop”, a peach with pink undertones that screams summer.

Clinique Cheek Pop Blushes retail for RM102 at Shopee.

Flower Knows Blush in “Snowy Pearl”

Credit: @flowerknows/X

C-beauty makeup brand Flower Know’s Unicorn Collection includes this beautiful embossed blush in the shade “Snowy Pearl”; a standout product amongst Chinese makeup enthusiasts

Designed as a blush with highlighting effects, this particular pale pink shade gives your face a healthy, natural flush. It also serves as a great base blush colour, or a matte highlighter if you have a deeper skin tone.

You can also apply it on your nose, chin, and forehead for a youthful and radiant look.

Flower Knows Blush in “Snowy Pearl” retails for RM62 at Shopee

LilyByRed Cream Blush in #02 “Milky Pink”

Credit: @Netizen Xiao Peng/Xiao Hong Shu

A true Barbie pink colour, LilyByRed’s cream blush in the shade “Innocent Pink” has been circulating on the platform in recent months for obvious reasons. Stacy describes this as a dupe for Dior’s popular Rosy Glow Blush in #01 “Pink”, just that this is a cream-based version that’s also much more wallet-friendly.

Pull off the perfect doll-like look with this adorable blush!

LilyByRed Cream Blush in #02 “Milky Pink” retails for RM57 at Shopee. A sale is available at the time of writing. Click in to see the latest price!

NARS Cosmetics Light Reflecting Pressed Setting Powder

Credit: @fragrant milk house/Xiao Hong Shu

Xiao Hong Shu and Douyin users are big fans of NARS Cosmetics, and the Light Reflecting Pressed Setting Powder is another product that’s got them in a chokehold.

This pressed powder blurs and mattifies your skin, creating a soft-focus effect by optically fading fine lines, wrinkles, and pores.

It also doesn’t give you doesn’t give you that thick and heavy appearance that some powders do, so it’s easy to see why this is the number one bestselling product from the brand in Asia.

NARS Cosmetics Light Reflecting Pressed Setting Powder retails for RM170 at


Urban Decay Moondust Eyeshadow in “Space Cowboy”

Credit: Shopee

This eyeshadow has gone so viral on Chinese social media that it’s simply referred to as “Cowboy” (in Mandarin) by users. The champagne eyeshadow features micro shimmers that leave a gorgeous wet-looking effect that lasts up to 16 hours. Wear it for a night out or to jazz up your everyday look.

Urban Decay Moondust Eyeshadow in “Space Cowboy” retails for RM125 at Shopee. A sale is available at the time of writing. Click in to see the latest price!

Tom Ford Eye Color Quad Eye Shadow Palette

Credit: @the golden pig is me/Xiao Hong Shu

Looking for a high-end option? Tom Ford’s eyeshadow quads have been trending hard in the Chinese beauty community as well. With their buttery-smooth formula, mix of mattes and shimmers, and bougie feel, what’s there not to like?

Tom Ford Eye Color Quad Eye Shadow Palettes retail for RM450 at

Lip products

Nyx Buttergloss in “Praline”

Credit: @It’s orange peel/Xiao Hong Shu

Described as an oolong milk tea colour, this pinky-brown shade is perfect for that “plain water” trending look that was coined by Xiao Hong Shu users. It gives a soft, romantic effect and looks great on virtually any skin tone.

Nyx Buttergloss in “Praline” retails for RM33.99 at Shopee.

Into You Lip Muds

Credit: @Sanshan/Xiao Hong Shu

According to Stacy, almost every Chinese influencer owns a Lip Mud from Into You. The most popular shade is EM05, a peachy milk tea shade that’s most suitable for those with warm skin undertones.

These lippies are also very popular because of their formula, which provides a blurring soft matte finish that doesn’t leave your lips feeling dry unlike a regular matte lipstick.

Into You Lip Muds retail for RM35 at Shopee.

Featured image credit: @Showa Era and @It’s orange peel/Xiao Hong Shu, @thestacychen/TikTok