Those of us who lived through the 1990s may remember scrunchies. These hair accessories were a big thing then and every woman – from a student to a working adult sported them.

We may not have seen them in a while and may even miss them a little – after all they’re a convenient way to bunch up our hair and are gentle enough not to leave kinks in it!

The trend make a brief comeback when celebrities like Selena Gomez was seen sporting it.


But after the trend dies down for a bit, scrunchies are back in 2021 and are given a huge upgrade – all thanks to luxury designer’s brands who are totally on board with them.


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A post shared by LISA (@lalalalisa_m)

BLACKPINK member Lisa was seen in photos posted on her Instagram page last December with an Hermès Claudia Scrunchie (RM1,000) on her wrist, worn like a bracelet.

The Hermès Claudia Scrunchie was also featured on the run way during Celine’s Spring/Summer 2021 presentation; models were seen wearing them on their upper arms as accessories.

If you were interested in snagging one for yourself, you can head to, where three shades are still available.

Read on for other luxury scrunchies to consider if you’re ready to jump on this luxurious bandwagon.

1. alexanderwang scrunchie rhinestone bracelet


A rhinestone chain mesh scrunchie that’s made with 70% crystal glass and 30% stainless steel, this eye-catching piece that will definitely add a touch of glamour to your outfit. It is available in a range of colours, so there’s bound to be one that’ll spice up that outfit you have in mind for a special occasion.

The alexanderwang scrunchie rhinestone bracelet retails for RM1,851.30 at alexanderwang.

2.  Lele Sadoughi Pearl Scrunchie


This velvet hair accessory is comfortable to wear and its the pearl embellishments give it a dainty and delicate look. We also love how adorable the knotted bow detail look!

The Lele Sadoughi Pearl Scrunchie retails for RM156.09 at Revolve.

3. Maryjane Claverol Miami Scrunchie Set


This comes in a set of three scrunchies that in candy-inspired colours. The vibrant and playful set comes with pearl bead embellishment that are super pretty. Best part? These pretty scrunchies also won’t tug on your hand, thanks to the quality fabric used.

The Maryjane Claverol Miami Scrunchie Set retails for RM443.61 at Revolve (discounted at RM151.98 at the time of writing).

4. Jennifer Behr Janelle Vegan Leather Hair Tie


For an edgy style, consider this one that’s made with black vegan leather. It glides smoothly through your hair and stay snugly in place. Most importantly, it’s versatile enough to look good on a high pony or as a bracelet on your wrist.

The Jennifer Behr Janelle Vegan Leather Hair Tie retails for ~RM392 at Net-a-porter.

5. Sophie Buhai Silk-organza Hair Tie


This lightweight scrunchie is made from silk-organza. This can be slipped over a bun or to secure a low ponytail to give an elegant and minimalist look that never goes out of style.

The Sophie Buhai Silk-organza Hair Tie retails for ~RM867 at Net-a-porter.

6. FENDI Hair Elastics


If you want a wider variety of options, consider FENDI. which has a series of designs you can choose from. There’s everything from Vichy prints to the iconic FF prints that can suit any personal taste and outfit you have in mind.

The FENDI Hair Elastics retail for RM1,090 at FENDI.

7. Genie by Eugenia Kim X REVOLVE Tai Scrunchie


For something with a little different, consider this scrunchie that comes with an extended long scarf tail that’ll give a more feminine touch to your overall hairstyle.

The Genie by Eugenia Kim X REVOLVE Tai Scrunchie retails for RM156.09 at Revolve (discounted at RM73.94 at the time of writing).

8. Arizona Love Chouchou Bandana Hair Scrunchie Set


These fun and colourful bandana scrunchies are giving us serious summer vibes and we know it’ll jazz up any outfit with the pop of colour they offer.

The Arizona Love Chouchou Bandana Hair Scrunchie Set retails for RM336.82 at Revolve.

How to wear your scrunchie

This hair accessory can be used to secure everything from your braids to your buns, and it can even be worn around your wrist – the possibilities are honestly quite endless. But if you need inspiration, here are some of the looks we love.

Low Ponytail


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Here’s an easy look that any hair newbie can pull off without looking like a total rookie.

Half Up Do


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If you’re into the ’80s style, then this is probably a look that’s up your alley. Pick a brightly coloured scrunchie to complete this look.



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The perfect WFH hairstyle, this helps you look effortlessly polished without appearing like you’re trying too hard.

High Ponytail

This reminds us of Ariana Grande’s signature look and you should try it if you have the right hair length to pull it off.


If you’re into smaller scrunchies, this is a dainty, subtle look you can try.

On the Wrist


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Take a leaf out of Lisa’s style-book and wear your scrunchie on your wrist – give it your own spin by stacking scrunchies that look good together.