From extensive routines to tapping on powerful, natural ingredients, Korean skincare has been a game-changer for many.

The 2023 Korean skincare trends saw a shift towards a minimal yet targeted skincare routine and a heightened focus on hydration and maintaining a healthy skin barrier.

So, what’s next? Will these Korean skincare trends stick around? To get the lowdown on the Korean skincare trends in 2024, we’ve tapped into the expertise of Jungmin Lee, Founder of Korean fashion and beauty store Ksisters, and Xenia Wong, Founder of Sigi Skin, which has its products made in Korea, for their insights!

Korean Skincare Trends 2024: Prioritising Skin Barrier Repair


Sigi Skin Youth Beam Anti-Ageing Night Serum. Photo credit: @sigiskin/Instagram.

This year, the spotlight in Korean skincare has been on restoring the skin barrier, and it looks like this Korean skincare trend is here to stay in 2024!

Why is it so important? Well, the skin barrier is like the foundation of your skin’s strength, and if it’s compromised, it can lead to issues like sensitivity and dryness.

“This trend is about fortifying the skin barrier to avoid skin issues. When the skin barrier is strong, it can handle powerful actives better,” explained Xenia.

She added, “Many of Sigi Skin’s products, like the Youth Beam Anti-Ageing Night Serum and Tea-Tox 20% Probiotics Sheet Masks, are tailored to specifically repair and strengthen your skin barrier, making it less sensitive over time.”

Similarly, Jungmin highlighted Korea’s strong belief that the lack of moisturising and a weakened skin barrier are the main causes of most skin problems, regardless of your skin type or concerns.

“With this in mind, Jung Beauty has launched the Hydra Barrier Toner, packed with probiotics, panthenol, and ginseng. It even scored an impressive 56.7% improvement in skin barrier function according to clinical tests,” shared Jungmin.

Korean Skincare Trends 2024: Face Yoga and Facial Massage


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Face yoga and facial massages are all the rage in Korea for skincare routines, according to Jungmin.

These exercises naturally perk up your face muscles, skin, lymphatic system, and connective tissue, giving you that sought-after radiant glow.

Facial massages do wonders – they warm up your skin, boost blood circulation, and activate the skin’s natural functions, resulting in a firmer, cleaner, and more soothing effect.

The gentle strokes also release tension, leaving your face visibly more relaxed, and the stimulated lymphatic flow helps clear congestion and excess fluids.

Jungmin recommends adding one to two lymphatic drainage massages between steps and after finishing your routine. This helps reduce facial puffiness and promotes a naturally healthy complexion.

She added, “I’ve also recently earned a Face Yoga Instructor licence from both Korea and the UK, along with a National Aesthetician License in Korea. This allows me to share more accurate techniques for these massages with our local community.”

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Korean Skincare Trends 2024: Exosomes In Skincare


Sigi Skin Daylight Oasis Brightening Vitamin C Serum. Photo credit: @sigiskin/Instagram.

According to Xenia, we’ll be witnessing a surge in the use of exosomes in our daily skincare rituals.

Exosomes are becoming increasingly popular for their role in fortifying the skin barrier and enhancing overall skin health.

These microscopic vesicles play a pivotal role in cell communication, facilitating the transfer of biological molecules between cells. They transmit signals to compromised cells, initiating the regeneration process.

“Previously limited to in-clinic treatments, exosomes are now catching the attention of various brands, making this technology accessible to the general public,” noted Xenia.

She further shared, “We’ve integrated exosomes into our Daylight Oasis Brightening Vitamin C Serum, which aids in fading pigmentation and promoting skin regeneration.”

Korean Skincare Trends 2024: Beauty Devices


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When it comes to skincare, there’s a new player stealing the spotlight in Korean skincare trends 2024: the inclusion of beauty devices in your routine. This extra step is set to become even more popular, promising to level up skincare for many.

According to Jungmin, the hype around beauty devices isn’t fading any time soon.

Skincare can be a simple affair or a bit more intricate, but for those looking to maximise product benefits, beauty tools are making a splash. These nifty gadgets work their magic on the skin’s surface, promising a range of benefits.

Typically, they’re targeted at anti-ageing, offering perks like firmer, lifted skin and a reduction in fine lines. Some even boast benefits like reduced puffiness and boosting circulation.

With the world of at-home skin care devices expanding, there’s one for nearly every skin concern. While these devices may be a bit pricey, think of it as an investment in long-term beauty.

Korean Skincare Trends 2024: Toner Pad Popularity


Jung Beauty Pure Calming Pad. Photo credit: Jung Beauty.

This year offered us a sneak peek, and come 2024, toner pads are set to dominate the Korean skincare scene!

The use of toner pads is gaining traction, surpassing traditional mask packs in popularity due to their sheer convenience.

“No need for multiple cotton pads; you can cover your entire face with just one toner pad! Alternatively, you can do a quick toner mask for two to three minutes on busy mornings,” shared Jungmin.

While various toner pads catering to diverse skin concerns flood the market, Jungmin specifically recommended Jung Beauty’s Calming Pad infused with cica leaf.

She highlighted the uniqueness of these toner pads, emphasising that they were crafted after extensive research into Singapore’s climate and lifestyle. They’re dry pads made with cupra, tencel, and real cica leaf.

“To activate them, start by applying Jung Beauty Hydra Barrier Toner. This ensures you experience the maximum effectiveness of active ingredients in the highest quality,” Jungmin explained.

Related Read: Toner pads are taking over TikTok – every lazy and busy girl should have them in her skincare arsenal

Korean Skincare Trends 2024: Anti-Ageing and Slow Ageing Routines


Photo credit: Depositphotos.

As the Korean skincare scene continues to transform, the Korean skincare trend in 2024 is expected to be address ageing, according to Jungmin.

We’re all familiar with the mantra of using anti-ageing products for our skin, and the message is clear: it’s never too early to start with preventive measures.

A good anti-ageing routine has multiple benefits, such as maintaining skin firmness, refining skin tone, minimising the visibility of fine lines and wrinkles, and enhancing overall brightness and radiance.

In Jungmin’s words, ageing isn’t to be viewed negatively; rather, it’s about preserving healthy skin while embracing a gradual ageing process.

Expect to see more personalised formulas addressing early signs of ageing for various skin types!

Korean Skincare Trends 2024: Greater Focus On Body Care

Sigi Skin Calming Breeze Soothing Body Wash. Photo credit: @sigiskin/Instagram.

While we often snatch up skincare goodies to tackle facial issues like acne, wrinkles, dryness, and hyperpigmentation, we sometimes forget our body deserves the same TLC.

Surprisingly, our body skin is just as susceptible to these issues, and there are products designed specifically for body concerns.

Xenia highlighted the increased emphasis on self-care post-COVID, with people now extending their attention beyond facial care to include their entire body, and this will continue to be a Korean skincare trend in 2024.

“People are realising the significance of taking care of their body skin, and it brings them a sense of well-being,” she noted.

Xenia recommends trying Sigi Skin’s recently launched body care range, including the Calming Breeze Soothing Body Wash. It not only helps with body acne, but also keeps your skin smooth and supple.

“After use, many users have seen improvements in conditions such as eczema and body acne,” Xenia noted.

Korean Skincare Trends 2024: Panthenol and Probiotics


Photo credit: Depositphotos.

In the ever-evolving world of skincare, Korean beauty stays ahead by continually improving formulas to meet the changing needs of conscious consumers.

Jungmin anticipates a surge in the incorporation of panthenol and probiotics into skincare products. While panthenol is already a staple in many skincare routines, its benefits often go overlooked.

“It not only soothes the skin and prevents moisture loss but also restores the skin barrier and possesses anti-inflammatory properties. Moreover, it complements a wide range of other active ingredients,” Jungmin explained.

For fortifying the skin barrier, Jungmin recommended the Jung Beauty Hydra Barrier Toner, boasting a significant 5% Panthenol content.

Probiotics, crucial for maintaining a healthy skin microbiome and supporting the skin’s immune system, are gaining prominence.

“At Jung Beauty, we’ve dedicated ourselves to enhancing our probiotics technology over the past few years. Our Power Booster Capsule, toner, sun serum, and eye serum all feature probiotics in their formulas, with many more planned for the future,” Jungmin shared.

The latest, Jung Beauty Hydra Barrier Toner, boasts synbiotics probiotics for a resilient skin microbiome.

Featured image credits: @alessa.miki/TikTok, @nasyaannabel/TikTok, @pijatwajah/TikTok.