If your beauty shelf has been looking a bit brighter lately, you’re definitely not the only one. “Butter yellow” is basking in its moment of fame.

First seen on the most prominent figures in fashion in 2024, “butter yellow” has transitioned from a joyful hue in luxury to an essential colour in every beauty lineup. Infusing happiness into our daily routines, we are beginning to notice this cheerful shade and its associated fruits appearing in our skincare, makeup, and fragrances.

Interested? Here’s how you can start exploring the trend with the latest releases.

in this article
  1. Lips
  2. Makeup
  3. Fragrance

Lips

Glossier Balm Dotcom in Banana Pudding

This beloved classic from the late 2010s is making a comeback with a pudding-flavoured twist. Glossier’s iconic balm is now available in a soft yellow hue with an irresistibly delicious scent that combines nourishment with a hint of dessert.

Filled with Castor Seed Oil, Beeswax, Lanolin, and a mix of Antioxidants, this delightful and straightforward balm is a simple way to join the trend without any fuss.

Glossier Balm Dotcom in Banana Pudding retails for US$16 (~RM67) and is available on Glossier.

Rhode Peptide Lip Treatment in Lemontini

Lemon enthusiasts, celebrate! Hailey Bieber’s Limited Lemontini edition offers a sparkling, zesty twist on Rhode’s top-selling balm. Anticipate the same peptide-rich hydration paired with a refreshing martini citrus aroma and a subtle golden shimmer on your lips.

Bonus: the glossy yellow tube adds a touch of effortless elegance to your vanity or handbag.

Rhode Peptide Lip Treatment in Lemontini retails for US$20 (~RM84.35) and is available on Rhode.

Makeup

Kosas Cloud Set Brightening Powder in Buttery

As light as a feather and softly tinted in a gentle yellow shade, the Kosas Cloud Set Brightening Powder in Buttery is essential for achieving a subtly radiant, naturally smooth complexion.

This sought-after powder sets your makeup and combats dullness for medium-dark skin tones with its airy, talc-free formula. A light dusting of this sunny hue beneath the eyes and around the mouth is sure to provide an instant ‘lifted’ appearance.

Kosas Cloud Set Brightening Powder in Buttery retails for RM180 and is available on Sephora.

CHANEL Ombre Essentielle in 224 BLÉ D’OR ANTIQUE

A nod to timeless sophistication, this single shadow from CHANEL presents a metallic gold shade that is both classic and stylish, elegant yet playful.

Its silky, rich formula blends effortlessly and dazzles whether worn solo or layered, while delivering a refined shimmer that reflects light without being excessive.

CHANEL Ombre Essentielle in 224 BLÉ D’OR ANTIQUE retails for RM180 and can be found at Chanel.

Dior Backstage Glow Face Palette in 003 Pure Gold

Dior’s essential backstage has undergone a golden transformation in this luxurious quad.

With four dazzling gold shades, ranging from soft champagnes to deep molten honey, the Pure Gold palette expertly captures and highlights with professional precision. Ideal for enhancing any skin tone, it imparts a highly coveted glow with buildable colour and breathtaking luminosity.

Dior Backstage Glow Face Palette in 003 Pure Gold retails for RM240 and is available on Sephora.

Rare Beauty Positive Light Liquid Luminizer in Outshine

This liquid highlighter features a vibrant gold shine with a pearlescent finish. Its lightweight formula effortlessly merges with the skin, delivering a “wet”, dewy radiance without any glitter.

Whether used alone or mixed with foundation, it imparts a sun-kissed glow that beautifully highlights the golden features of this season’s beauty trend.

Rare Beauty Positive Light Liquid Luminizer in Outshine retails for RM140 and is available on Sephora.

Fragrance

Kayali Maui in a Bottle: Sweet Banana 37

Don’t let the banana deter you; this is anything but your typical artificial fragrance! Kayali’s limited-edition scent Maui in a Bottle: Sweet Banana envelops creamy banana with tropical hints of vanilla, coconut, and musk.

Rely on this fragrance to transport you to far-off resort spas, sun-soaked vacations, and golden hour at the beach.

Kayali Maui in a Bottle: Sweet Banana 37 retails for RM550 and is available on Sephora.

Maison Margiela Replica Under the Lemon Tree

Bright and refreshing, this timeless fragrance is making a subtle resurgence due to the popularity of citrus-based scents in the summer. Unlike its vibrant, playful banana-yellow fragrance counterparts, this one takes you straight to a Sicilian getaway.

Imagine summer siestas in the shade of a lemon tree – carefree, light, and a gentle recharge. Its notes of Lime, Coriander, Cedar, and Green Tea leave a fresh trail with a memorable impact.

Maison Margiela Replica Under the Lemon Trees retails for RM695 and is available on Sephora.