Blush has firmly established itself as the standout beauty product of 2025, with brands rushing to put their spin on the trend.
But it’s the jelly formulas that have truly captured our attention—delivering that clean girl, effortless glow with a dewy, second-skin finish that holds up in any climate.
After all, a product that combines skin-loving texture with the cutest packaging? It’s hard to resist – We get it.
Milk Jelly Blush Stick Lip Cheek
Credit: Milk Makeup Instagram
The product that ignited the jelly blush craze, Milk Makeup, has truly nailed the formula with a blush that looks almost good enough to eat.
Its wobbly, jelly-like texture is reminiscent of a dessert—fun, fresh, and surprisingly satisfying. With a sheer wash of colour that melts seamlessly into the skin, it delivers a soft, natural finish that’s as playful as it is flattering.
Milk Jelly Blush Stick Lip Cheek retails for RM195 on Shopee
Fwee Lip & Cheek Blurry Pudding Pot
Light as air, this mousse-textured formula blends effortlessly into the skin, delivering a soft-focus flush that feels natural and effortless.
Prefer something more striking? Its buildable nature lets you layer without caking or streaking. Whether worn on the cheeks, lips, or both, it creates a harmonious hint of colour that ties your whole look together.
Fwee Lip & Cheek Blurry Pudding Pot retails for RM81 on Sephora.
Tony Mony Cheek Tone Jelly Blusher
This K-beauty blush sits between a jelly and cream texture, making it easy to apply and blend. It goes on sheer with the first swipe but can be built up for more colour, depending on the look you’re going for.
It wears well for around four to six hours, though setting it with a light powder can help extend the wear time. Best suited for dry to combination skin types, it’s a solid everyday option that doesn’t break the bank.
Tony Mony Cheek Tone Jelly Blusher RM63 on Shopee.
Fenty Beauty Match Stix Colour-Adaptive Cheek + Lip Stick
Fenty Beauty’s colour-adaptive stick blends beauty with a bit of science. With its jelly-balm texture and pH-reactive formula, it adjusts to your skin tone to create a personalised flush—no two shades are quite the same.
Wear it on lips or cheeks for a sheer, dewy tint that feels fresh and hydrating, especially on dry to normal skin. It’s fuss-free, flattering, and perfect for quick touch-ups.
Fenty Beauty Match Stix Colour-Adaptive Cheek + Lip Stick retails for RM163 on Sephora.
Hince Raw Glow Dewy Ball
This all-in-one blush and highlight balm offers a gentle, natural sheen. Its smooth, waxy texture glides easily onto the skin and blends flawlessly, creating the lightweighted wet-look glow.
Infused with hydrating ingredients like squalane and shea butter, it’s both lightweight and nourishing, blurring the line between skincare and makeup.
Hince Raw Glow Dewy Ball retails for RM63 on Shopee.
Colorgram Multi Jelly Stick
This translucent jelly stick firms, plumps, and adds a soft glow—all without any tackiness. It melts into the skin effortlessly, leaving a fresh, radiant finish.
Its bouncy texture gives a sheer sheen and natural flush that wears well throughout the day. Available in three shades—Clear Jelly, Tangerine Jelly, and Mulberry Jelly—the clear version reacts to your skin’s temperature, adjusting to a pink hue that’s uniquely yours.
Colorgram Multi Jelly Stick retails for RM47 on Shopee.
Dasique Chewing Glow Pot
This lip and cheek tint has a plush, bouncy texture that leaves a sheer, jelly-like glow on the skin. The pudding-soft formula builds easily, delivering a dewy radiance while staying true to its shade—and it smells subtly sweet, like candy, adding a playful touch to every application.
Housed in an adorable jelly-shaped pot, it also comes with a built-in brush for quick, fuss-free use on the go.
Dasique Chewing Glow Pot retails for RM68 on Shopee.
Holika Holika Jelly Dough Blusher
This pigmented blush starts off with a jelly-like texture that melts into the skin and sets to a soft powder finish. It delivers a smooth, vibrant flush of colour that wears comfortably throughout the day.
The included cushion puff makes application effortless, blending the product seamlessly for a natural, diffused look.
Holika Holika Jelly Dough Blusher retails for RM48 on Shopee.
The Saem Jelly Blusher
This jelly blush has a light, gel-like texture that blends smoothly into the skin, leaving a natural, dewy flush without feeling sticky. The finish is soft and velvety, and the colour stays put throughout the day.
The formula is buildable, so you can adjust the intensity depending on how you apply it—with fingers or a brush. It comes in six shades, ranging from lavender to coral.
The Saem Jelly Blusher retails for RM68 on Shopee.
