Love shopping for the latest Korean beauty launches, but dread the hassle of overseas shipping or relying on buying agents? There’s a new K-beauty store that might just change the way you shop.
Located at Mid Valley Southkey in Johor Bahru, Underwater is a beauty haven that’s drawing comparisons to Korea’s beloved Olive Young, and it’s easy to see why.
With its sleek layout, curated selection, and endless shelves of cult-favourite products, this is the kind of place that makes beauty lovers want to swatch everything.
You’ll Find Trending K-Beauty Picks From TikTok and Xiao Hong Shu (a.k.a. Rednote)
No dusty old stock here. Underwater keeps its shelves fresh with the newest makeup and skincare from popular Korean brands like WAKE MAKE, Hince, Rom&nd, 3CE, Peripera, Clio, and Fillimilli. If it’s trending online, there’s a good chance it’s already in store.
Even better? You can swatch and test the products in person – no more guessing your foundation shade or ending up with the wrong lip tint.
Personalised Shopping Experience
Not sure what suits your skin tone or style? The friendly staff are happy to offer recommendations, help you shade-match your foundation, and guide you through their bestsellers, just like the shopping experience you’d get in Seoul.
One Thing to Note
While it’s a dream come true for K-beauty enthusiasts, do be aware that some products are priced higher than what you’d pay on Olive Young’s official site or even local drugstores like Watsons.
In some cases, prices can go up to three times higher, so it’s a good idea to do a quick online price check before committing to a haul.
With its curated selection and Seoul-inspired vibes, Underwater is shaping up to be the go-to K-beauty destination in Johor Bahru.
Underwater Malaysia
Location: MidValley SouthKey, G-057, Ground Floor in Outpozt store, 1, Persiaran Southkey 1, Southkey, 80150 Johor Bahru, Johor Darul Ta’zim, Malaysia
Opening hours: 10am to 10pm daily
Featured image credit: @大马美妆分享/Xiao Hong Shu.
