Then I Met You, a popular beauty brand on social media, is embarking on an exciting journey into Asia in partnership with Sephora.

Starting in April 2024, beauty enthusiasts in Malaysia, Singapore, Thailand, Hong Kong, and the Philippines will have the opportunity to access Then I Met You’s innovative products exclusively at Sephora stores and online.

then i met you in singapore - charlotte cho

Then I Met You is led by Charlotte Cho.

Led by the visionary Charlotte Cho, co-founder of Soko Glam and a renowned esthetician, Then I Met You combines traditional Korean ingredients with advanced skincare technology to provide a transformative experience. Cho’s expertise, along with feedback from customers and top Korean beauty brands, has resulted in a collection that goes beyond beauty trends, focusing on trust and effectiveness.

then i met you living cleansing balm

Its Living Cleansing Balm is loved by influencers and celebrities.

At the core of Then I Met You is the highly acclaimed Living Cleansing Balm, loved by influencers and celebrities like Hyram Yarbro and Michelle Phan. With over 14 industry awards, this iconic product showcases the brand’s dedication to quality and innovation.

“The overwhelming interest in taking Then I Met You to the global stage led us to choose Sephora as the perfect partner for our expansion into Asia,” says Charlotte Cho, founder of Then I Met You. “We are deeply passionate about diving deeper into our quest to create the most efficacious and transformative products, and our partnership with Sephora will make these moments of transformation even more accessible to our international community.”

Sephora will introduce a curated selection of Then I Met You products in-store and online, including favourites like:

  • Living Cleansing Balm
  • Soothing Tea Cleansing Gel
  • Birch Milk Refining Toner
  • The Giving Essence
  • Renewing Rich Beauty Cream
  • Bong2 Bounce Cream
  • Honey Dew Lip Mask

Don’t forget to mark your calendar and visit the Sephora website in April for the brand launch!