A delightful aroma fills the air, and it hails from Bangkok.
The fragrance industry in Thailand is thriving and rapidly emerging as one of the most thrilling in the area. With new local brands creating fragrances that can stand toe-to-toe with major global names, each bottle presents a unique essence rooted in Thai culture.
The greatest advantage? When you return to Bangkok for a vacation, you can conveniently explore these handcrafted perfumes firsthand, avoiding shipping costs and the agonising wait. Just spray, fall in love, and bring one back with you.
PAÑPURI
Renowned for its all-encompassing take on beauty and wellness, Panpuri’s scents embody the spirit of Thai nature and traditions. With organic essential oils and stylish packaging, every spray of perfume is both a treat and unforgettable.
Their fragrance collection also includes solid perfumes, body lotions, candles, and bath and body oils, providing a luxurious spa experience that you can take with you wherever you go.
Locations: View all outlets here
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Bestseller: Andaman Sails Eau de Parfum Extract Perfume Oil
This fresh green fragrance encapsulates a peaceful beach escape in a bottle. It starts with vibrant hints of Bergamot and Green Tea, perfectly complemented by the cosy warmth of Sandalwood and a hint of spicy Nutmeg. It’s ideal for sunny days or whenever you’re lost in daydreams about them.
Andaman Sails Eau de Parfum retails for THB 3950 or ~MYR 515 (50ml) and can be purchased online at Panpuri.
Mith Bangkok
If you want something that’s both conceptual and Instagram-worthy, Mith is your best bet. Established by Phurit “Tay” Bhirombhakdi, this brand aims to create Thai fragrances that tell powerful, emotional stories.
Every stylish and simple bottle contains scents that delve into various layers and textures, all designed to be unisex and influenced by local memories and cultural elements.
Locations: View all outlets here
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Bestseller: Nude
Nude is a soft, clean, musky scent that’s totally addictive. It clings to your skin, making people want to lean in for a better sniff.
Starting off with a burst of juicy Pear and Peach, it slowly reveals delicate Peony and Lily Of The Valley florals with a hint of Musk. Softly anchored by sensual Tonka Bean and Vetiver, this fragrance offers an intimate experience that feels incredibly personal.
Mith Bangkok Nude’s price is unavailable.
Butterfly Thai Perfume
If you grew up in Southeast Asia, the scents from Butterfly Thai Perfume will definitely bring back fond memories.
With its delightful packaging and classic Thai floral and powdery aromas, this brand adds a hint of nostalgia with a youthful twist. Their prices are quite affordable, so you might end up grabbing a couple of bottles.
Locations: View all outlets here
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Bestseller: Incense Oud
Oud Incense is a bold and intricate scent that radiates luxury and elegance. It starts with a lively splash of Lime and Bergamot, gently underlined by Gunpowder. As it develops, it unveils warm, resinous undertones before settling into the sweet and smoky aroma of two-year-aged Incense.
Expertly blending Oud, Cinnamon, and Honey, this fragrance is profound, mysterious, and an ideal companion for lavish evenings.
Oud Incense retails for THB 2590 or ~MYR 338 (60ml) and is available on Butterfly Thai Perfume.
Borom
Borom takes cues from the deep-rooted traditions of Thai royalty and vintage aesthetics, adding a modern flair through expert craftsmanship. Their scents are classy and refined with a contemporary touch, ideal for anyone who values cultural stories told in a new way.
Pop-up locations:
- Central Ladprao (1st Floor, Beauty Galerie), 1693 Phahonyothin Rd, Chatuchak, Bangkok 10900, Thailand
- centralwOrld (1st Floor, near Popmart) 999/9 Rama I Rd, Pathum Wan, Bangkok 10330, Thailand
- ICONSIAM (1st Floor, Takashimaya) 299 Charoen Nakhon Rd, Khlong Ton Sai, Khlong San, Bangkok 10600, Thailand
Contact details: Instagram
Bestseller: Vanilla At First Sight
Sweet, soft, and a bit flirty, Vanilla At First Sight has quickly become a favourite since it debuted in the 2025 Vanilla Collection. It sold out within the first 60 days, featuring a fruity gourmand profile with Vanilla, Mandarin, Peach, and a touch of Ginger that blends into a light, powdery finish.
It’s soft yet alluring, never too strong or sickly sweet, and it leaves a delightful scent that lingers all day. This is perfect for a first date, creating a gentle, welcoming vibe; you’ll be sure to receive compliments and have a memorable evening.
Vanilla At First Sight’s price is unavailable.
Voyager by Siam 1928
The vibe: Fresh and clean scents for the modern adventurer.
Voyager’s fragrances are crafted for artists who are always on the move. Each scent is inspired by different mediums; whether it’s travel spots, personal experiences and memories, or even music, all while highlighting the beautiful craftsmanship of Thailand.
With their stylish, minimalist bottles and a vintage, artistic look, these fragrances are perfect for scent lovers.
Locations:
- Rebellion Lab & Perfume Bars 188/67 Dragon town, 2nd floor, Soi Chula 5, Wang Mai Subdistrict, Pathum Wan District, Bangkok 10330, Bangkok, Thailand 10330
- Skonx Perfumery @ Gaysorn Tower (2nd floor), Gaysorn Village, 999 Phloen Chit Rd, Lumphini, Pathum Wan, Bangkok 10330, Thailand
- Thai Perfume Runway – MBK 1st Floor/G Floor, มาบุญครอง444 Phaya Thai Rd, Khwaeng Wang Mai, Pathum Wan, Bangkok 10330, Thailand
Contact details:
Bestseller: Golden Hour
Inspired by the famous mango and durian sticky rice from Thailand, Golden Hour is a cosy, indulgent fragrance that feels as soothing as a golden sunset.
It starts off with fresh Pandan and rich Durian, then transitions into gentle Jasmine and Sticky Rice for an irresistible charm. It wraps up with sweet Coconut Milk and Sandalwood, making it just as sweet as it is reminiscent. Bring this home to enjoy a taste of Thai dessert right by your side.
Golden Hour retails for US$100 or ~MYR423 (30ml) and is available on Siam 1928.
