Thai celebrities are taking over the beauty industry — here are the new faces of your favourite brands!

By Jadee Ng
3 August, 2023

With the meteoric rise of the Thai media scene in recent years, it’s unsurprising that more and more renowned fashion and beauty houses have approached stars from the region to be ambassadors and friends of their labels.

Step aside, Korean idols, as these Thai celebs may be stealing the spotlight for new campaigns!

Guerlain’s new face: Mile Phakpum

KinnPorsche, anyone? If you’re a fan of the show, you probably recognise Mile Phakpum, who shot into global stardom for his portrayal of Kinn on the television drama. The immense popularity the show branded prompted Mile and his fellow cast members to embark on the ‘KinnPorsche World Tour,’ further solidifying his worldwide recognition.

Being no stranger to the luxury industry, Mile has been welcomed into the Dior family, turning heads alongside his KinnPorche co-star Apo, during the Dior pre-fall 2023 showcase in Mumbai.

Now, the charismatic star is making his way over to luxury Beauty, and has just been announced as a Brand Friend of Guerlain, the French Beauty and Fragrance powerhouse. His agency broke the news with a dashing shot of the actor on their Instagram, celebrating his role as the first ambassador for the brand in Southeast Asia.

Kiehl’s’ new face: Bright Vachirawit

Bright gained recognition in the entertainment industry through his contributions to 2gether: The Series, and solidified his stardom by playing the main character in the Thai version of Boys Over Flowers, known as F4 Thailand in 2021.

Alongside his acting and singing pursuits, Bright’s rapid ascent to fame has enabled him to secure an impressive lineup of brand endorsements, collaborating with esteemed luxury brands like Prada, Gucci and Louis Vuitton.

Now, the heartthrob is bringing his charm and allure to his role as a brand ambassador for Kiehl’s Singapore and Malaysia. In particular, he’s been seen bringing the premium cosmetic brand’s Clearly Corrective Dark Spot Serum and Retinol Skin-Renewing Daily Micro-Dose Serum to the spotlight.

Praised for embodying Kiehl’s adventurous spirit, Bright has also been deemed as the perfect representative for their popular serums by the Kiehl’s MYSG’s Brand General Manager, Jenny Chan. Check out more of Bright’s top beauty tips to see his other skincare favourites!

Philosophy’s New Face: Jeff Satur

The 28-year-old actor-singer-songwriter Jeff Satur has been an inspiration to many for his talents and work ethic. The triple threat has just been engaged by Philosophy in June 2023 to be the first-ever brand friend in Thailand, Singapore and Malaysia.

A press release of the announcement stated, that Satur had “transcended gender boundaries to become one of the leaders of the Thai beauty movement in setting new and inclusive beauty standards.”

The skincare company organised a launch event at The Glass House in Bangkok to introduce their latest star product, the Philosophy Dose Of Wisdom Serum. During the event, Satur took the stage and delivered a captivating performance of his own “bouncy skin” jingle, while also expressing his deep affection for the brand.

“I firmly believe in embracing boldness and living an authentic life. As I frequently travel and strive to present my best self to my fans, I need a skincare routine that is both simple and effective” reveals Satur.

Are there any other Thai celebs you’d love to see working with beauty brands you like? Let us know below.

Featured image credit: Philosophy, @bbrightvc/Instagram, Guerlain