Japanese girls are famous for their unwavering dedication to perfection, which is evident in their meticulous focus on every detail of their appearance. This includes their resilient bangs that can withstand even the most powerful gusts of wind.

There have been rumours circulating for a while now about the elaborate morning routines of these Japanese beauties. But what if there’s a secret shortcut they haven’t shared with us? A shortcut like… a skincare powder that you can actually apply before going to bed?

Curious to learn more? Continue reading!

What’s the Secret Behind the Instagram-Famous Skincare Powder?


Benefits listed below ⬇️ Wear this to look perfect for your man in the night? 🌙🤔 Would you do that? COMMENT BELOW ⬇️ For whatever reason, I love this beauty innovation! ☀️⭐️💤🌙 Product used: 1️⃣ SANA Japan Suhada Kinenbi 素肌記念日 Skincare Powder 24h 1. This is a “skin care powder” that can be comfortably used for 24 hours a day, which is expected to cover effect, skin care effect and sebum adsorption effect, without noticeable makeup wearing. 2. You can naturally cover the texture and unevenness of your makeup. If you use after skin care at night, it covers dullness and stickiness, and moist and smooth. 3. It contains moisture rich rosehip oil, 3D hyaluronic acid, vitamin C derivative, rose flower extract, and squalane for skin nourishment. 4. With “filter ingredient” to protect your skin against damage from environmental factors, for example, dust and smoke. 5. There is no need* to remove makeup, simply have a face wash and ready for bed. It is recommended for those who likes natural makeup and wants to keep clean for 24 hours. 6. Mineral-oil free. Talc free. 2️⃣ Club Yuagari Suppin Powder Pastel Rose Scent #japanesemakeup #makeup #cleangirlmakeup #foryou #fypシ #explorepage #japanesegirl #jbeauty

♬ glue song – ・❥・

The talk of the town isthe SANA Japan Suhada Kinenbi Skincare Powder 24h. According to beauty content creator Kyurin (@kyurindiary on TikTok), this “skin care powder” not only lasts for 24 hours but also provides coverage, skincare benefits, and absorbs sebum without feeling heavy like regular makeup!

Japanese viral skincare powder

Credits: @cocette_select/TikTok

Packed with hydrating rosehip oil, 3D hyaluronic acid, a vitamin C derivative, rose flower extract, squalane, and a special “filter ingredient,” this product not only moisturises and illuminates your skin but also protects it from harmful elements such as dust and smoke. And the best part? It’s suitable for bedtime use!

With its transparent pearls, this product provides a flawless finish that seamlessly adjusts to the angle of your skin. It effortlessly hides pores and dullness, whether you use it alone or as part of your morning routine. Not only does it even out your skin tone, but it also enhances the clarity of your skin.

Japanese viral skincare powder

After completing your nighttime skincare routine, this product not only conceals dullness but also adds extra hydration to your skin. Additionally, it absorbs excess sebum while you sleep.

Forget about your nightly skincare routine – simply cleanse your face, apply the powder, and you’re ready to hit the pillow without compromising on your skincare at all.

Perfect for those who love the natural look, this talc-free, mineral-oil-free powder ensures a flawless and camera-ready look all day!

What Are People Saying About This Powder?

Francesca, also known as @workingwithmonolids on YouTube, recently shared her experience using the SANA Japan Suhada Kinenbi Skincare Powder 24h for seven consecutive nights, even wearing it while she slept. Here’s what she had to say:

She found the delicate floral fragrance of the powder to be quite pleasant, adding a delightful touch to her nightly skincare routine without being overpowering.

In terms of performance, Francesca was impressed with how the powder effectively kept her face free from shine throughout the night, thanks to its remarkable oil-absorbing properties. As a result, she woke up every morning to a beautifully matte complexion.

What’s particularly reassuring is that the powder didn’t cause any breakouts for Francesca. This is especially important to her since she has acne-prone skin and tends to be cautious when trying out new skincare products!

@jac_letitbe on TikTok highly recommends this powder for spontaneous nights out or crashing at your boyfriend’s place. It requires no removal, making it incredibly convenient.

Not only does it provide a flawless matte finish and excellent oil control, she also loves the delightful floral scent that adds a touch of luxury to her beauty routine!

Is It Truly Safe to Use This Powder Overnight?

Japanese viral skincare powder

Credits: @cocette_select/TikTok

This powder is safe for most people to use overnight since it doesn’t feature any pore-clogging ingredients. However, if you have sensitive skin, it’s important to be cautious due to the fragrances it contains.

Consider consulting a dermatologist or doing a patch test before incorporating it into your nighttime skincare routine. Conducting a patch test is always a good idea to ensure the product is suitable for your skin.

Apply a small amount to a hidden area and wait 24 hours for any reactions. If you notice redness, itching, or irritation, it’s best to avoid using it on your face overnight!

Explore The Range

Discover the delightful diversity of SANA’s hottest skincare powders that cater to all skin types:

Japanese viral skincare powder

  • SANA Suhada Kinenbi Skin Care Powder – Baby Milk Tea Scent: Relive the cozy and nostalgic moments of your childhood with the gentle fragrance of this powder, reminiscent of warm baby milk tea. Its silky-smooth texture leaves you with a fresh, youthful complexion and a subtle flush of nude pink that flatters every skin tone.

Japanese viral skincare powder

  • SANA Suhada Kinenbi Skin Care Powder – Floral Blend Tea Scent: Escape into a peaceful garden with this powder’s ethereal blend of blooming florals. As the scent lingers, the weightless formula of the powder effortlessly enhances your complexion, giving you a naturally glowing, soft pink complexion.

Japanese viral skincare powder

  • SANA Suhada Kinenbi Medicated Whitening Skin Care Powder: This medicated powder is enriched with tranexamic acid, pearl extract, and pearl powder to target dullness and uneven skin tone. It works to brighten your complexion, and the gentle white tea scent adds a soothing element to your skincare routine!

Where to Find the Products?

  • SANA Suhada Kinenbi Skin Care Powder – Floral Blend Tea Scent retails for RM79 is available on Shopee. SANA Suhada Kinenbi Skin Care Powder – Baby Milk Tea Scent is currently out of stock.
  • SANA Suhada Kinenbi Medicated Whitening Skin Care Powder retails for RM80 on is available on Shopee

Featured image credits: @kyurindiary/TikTok, @cocette_select/TikTok