Have you heard about rom&nd’s sister brand, “&nd”?
In a groundbreaking move, &nd has become the first Korean brand to land a spot of Lawson, the go-to convenience store in Japan, sparking a K-beauty craze in Japan.
The excitement reached its peak when &nd products flew off the shelves in just three days, earning the brand a spotlight in Japanese news!
So, what’s behind this beauty craze that’s taking the Japanese beauty scene by storm?
What Is &nd By rom&nd?
Photo credit: @andbyromand/Instagram.
Meet &nd – an even more wallet-friendly alternative to Rom&nd!
Produced in Korea at Rom&nd’s facilities, &nd offers the same trendy shades but at a more affordable price. Don’t let the budget-friendly tag fool you; &nd maintains top-notch quality, making it a hit with consumers.
A collaboration between Rom&nd and Lawson, &nd was unveiled in 2023. These compact cosmetics are convenient to carry and can be found at Lawson stores throughout Japan!
The debut collection boasts 25 items across seven categories: lip, mascara, eyeshadow, eyeliner, eyebrow, foundation, and nail.
Ready to explore these exciting new products? Let’s dive in!
What Does The &nd Lineup Offer?
Mellow Mat Cushion
Mellow Mat Cushion in BE01 Pure (left) and BE02 Natural (right).
This cushion foundation imparts a soft, semi-matte finish with a subtle glow. Its smooth texture ensures a flawless look even without powder. The SPF50+/PA++++ provides protection against UV rays.
The mini-sized puff makes it easy to apply to hard-to-reach areas! It’s available in two shades: BE01 Pure and BE02 Natural.
The Mellow Mat Cushion retails for ¥1,580 (~RM49.60) each.
Mellow Draw Eyebrow
This eyebrow pencil, a bestseller in Japan, is a double-ended tool with a naginata-shaped pencil and a screw brush, providing all-in-one eyebrow makeup!
Choose from two colours: GR01 Taupe, a natural gray for adding hair where needed, and BR01 Chocolate, a versatile calm brown for all hair colours.
The Mellow Draw Eyebrow retails for ¥880 (~RM27.63) each.
Mellow Eye Palette
This four-colour palette offers a mix of matte and delicate glitter shades. The soft powder ensures high adhesion, maintaining a freshly applied look over time! Portable and versatile, it can be used for both eyeshadows and blush.
Now, let’s talk choices. Which palette suits your vibe?
PK01 Rose Fog
Rose pink, rose beige, and a non-yellowing brown shade.
BR01 Soft Brown
Keep it classic with this go-to brown palette – perfect for your everyday glam.
BR02 Apple Cinnamon
Yellowish beige and brown shades paired with a pop of bright terracotta.
The Mellow Eye Palette retails for ¥1,350 (~RM42.38) each.
Mellow Volume Mascara
Mellow Volume Mascara in BK01 Dark Black.
Mellow Volume Mascara in BR01 Ash Brown.
Achieve voluminous and lengthened lashes with this mascara that layers easily without clumping! Available in two colors, BK01 Dark Black and BR01 Ash Brown, it provides a natural finish resembling additional natural lashes.
The Mellow Volume Mascara retails for ¥980 (~RM30.76) each.
Mellow Draw Eyeliner
Mellow Draw Eyeliner in BK01 Real Black.
Mellow Draw Eyeliner in BR01 Creamy Brown.
Designed for easy use, this eyeliner features an ultra-fine brush for delicate lines. Despite its mini size, the brush tip matches a regular eyeliner, making it simple to draw sharp wings. It’s colours include BK01 Real Black and BR01 Creamy Brown.
The Mellow Draw Eyeliner retails for ¥880 (~RM27.63) each.
Glassy Eye Glitter
This eye glitter shines brightly with a fine, concentrated sparkle. The thin brush tip allows precise application, ensuring you can place the glitter exactly where desired.
Once dry, it transforms into a smooth texture, allowing you to revel in the glimmer throughout the day without concerns about it flaking off.
Choose from two shades:
PK01 Cherry Blossom
Pink, purple, and bluish glitter in a clear base. Looks whitish when applied, and spreads into a bluish-pink shimmer.
OR01 Orange Blossom
Packed with gold, green, pink, and blue glitter, plus large silver holo for a multi-dimensional effect.
The Glassy Eye Glitter retails for ¥750 (RM23.54) each.
Glassy Balm
A sheer lip balm that goes on smoothly, leaving your lips glossy and moisturised! The clear gloss gives a natural look, and the sheer colour complements any makeup style.
It’s available in three shades:
BE01 Nut Beige
A subtle reddish beige.
PK01 Bear Rose
A soft rose pink.
RD01 Chiliway
A warm, yellowish red.
The Glassy Balm retails for ¥880 (~RM27.63) each.
Glassy Bomb Tint
The Glassy Bomb Tint gives you a comfortable, fresh tinted lip look with glossy volume! It’s a long-lasting tint that’s easy to apply and goes well with any makeup.
Choose from five shades:
BE01 Nudie Nude
Nude beige with a hint of red.
PK01 Pink Dare
Cool bluish-pink.
BR01 Desert Brick
Brown with a touch of red.
BR02 Rose Bean
Deep mauve rose.
BR03 Cocoa Brown
Cocoa brown with red hints.
The Glassy Bomb Tint retails for ¥780 (~RM24.49) each.
Glassy Drop Nails
Available in four stylish colours, this nail polish features a flexible brush for achieving glossy and plump nails with just one coat. Choose from four shades:
BE01 Caramel
A refined beige, perfect for a natural nail look.
RD01 Raspberry
A translucent, vibrant raspberry hue.
VI01 Milk Berry
A subdued brown with a sheer finish.
GN01 Avocado
A subtle and calming green.
The Glassy Drop Nails retails for ¥550 (~RM17.27) each.
Where To Find The &nd Lineup?
As of now, you can’t get &nd by rom&nd in Malaysia – it’s only up for grabs at Lawson stores in Japan. Fingers crossed it hits our shores soon!
But in the meantime, you can still snag some Rom&nd goodies in-store and online at Watsons, and its Official Shopee Store.
Related reads:
- Snag SNSD’s Taeyeon’s Keychain When You Add This New Melting Balm To Your Collection
- Korean makeup artists “hit pan” on these 30 products; see the list of most used makeup by the pros
- 20 best cushion foundations to try in 2023 for a dewy radiant finish
Featured image credits: @andbyromand/Instagram.
