As the year winds down, the beauty world is buzzing with excitement and October’s new launches are nothing short of amazing.
From fragrances that’ll take you on a sensory journey to skincare and beauty products that will give you that perfect glow, there’s something for everyone. Check out all the latest new launches that you won’t want to miss!
Related read: Explore 38 New Beauty Launches in September, From Dr.Jart+ to Hourglass
October’s New Launches in Makeup
Huda Beauty Easy Blur Natural Airbrush Foundation
This lightweight foundation offers medium to buildable coverage with a serum-like texture. It’s packed with 1.5% niacinamide to smooth skin and silica to blur pores, giving you a flawless, natural finish.
Huda put in the work, testing over 100 versions to craft this ultra-blurring, weightless foundation. The Easy Blur formula feels comfortable, blends seamlessly, and is super easy to apply.
Get this for RM199 from Sephora.
Kosas Blush Is Life Baked Brightening Blush
For a healthy flush of colour, this clean, silky-smooth blush is talc-free and baked with squalane and hyaluronic acid in fun colour duos.
Each shade features two blended tones that give you vibrant, easy-to-wear colours. The soft, smooth powder melts into your skin and blends effortlessly for a radiant finish without any harsh lines. Plus, it’s buildable and long-lasting, making it super easy to use!
Get this for RM150 from Sephora.
Anastasia Beverly Hills Volumizing Tinted Brow Gel
With a variety of shades to choose from, this tinted gel colours and volumises your brows using a precision, dual-action brush. Its mousse-like texture coats each hair for a naturally full and defined look.
This lightweight, buildable gel tints and adds volume to your brows, creating a soft, natural finish that lasts up to 24 hours! The smooth texture and precise brush make it easy to coat each hair, giving your brows that natural fullness and definition in just seconds.
Get this for RM140 from Sephora.
Benefit Cosmetics The POREfessional Power Powder
This matte and blur loose setting powder gives you a natural matte, translucent finish.
It helps lock in your makeup, controls shine all day, and blurs the look of pores. The silky-soft formula feels super light on the skin, so it goes on smoothly without making your face look dry or cakey. If you’re looking for a powder that keeps everything in place while still feeling weightless, this one’s a winner!
Get this for RM198 from Sephora.
Laura Mercier Caviar Smoothing Matte Lipstick (Writer’s Choice)
This matte lipstick not only gives you bold colour in one swipe but also keeps your lips smooth, hydrated, and plump for 16 hours. It’s transfer-proof, so you don’t have to worry about touch-ups throughout the day.
The formula blurs lip lines and leaves your lips looking vibrant and sculpted, without any dryness.
“I tried this lipstick myself, and the velvety finish feels comfortable on the lips—it doesn’t dry them out at all, even after hours of wear!”
Get this for RM180 from Sephora.
Amuse Bebe Tint (Online Only)
Available in a variety of soft shades that moisturise and plump your lips, the Amuse Bebe Tint is an 80% moisture-packed lip oil that gives you smooth, baby-like lips. Its non-sticky formula delivers vibrant colour that lasts up to 24 hours while providing immediate plumping and lasting lip care.
This hydrating lip tint ensures your lips stay plush and smooth all day long, offering both comfort and long-lasting results. It’s perfect for anyone looking for a lip tint that combines colour, care, and a bit of plump in one swipe.
Get this for RM85 from Sephora.
Sephora Collection Contour Stick
It’s a creamy contouring stick that adds a new dimension to your makeup routine with minimal effort. Sephora Collection’s Contour Stick blends seamlessly into the skin, creating a naturally sculpted look in seconds.
The cream-to-powder texture is ultra-buildable, offering light to high coverage, and works perfectly on all skin types. Whether you’re aiming for subtle definition or full-on contouring, this matte finish stick lets you shape your cheekbones, jawline, and nose with ease.
Just swipe, blend, and go for an effortlessly defined look!
Get this for RM99 from Sephora.
Laura Mercier Mini Translucent Loose Setting Powder Ultra
For total shine control and zero photo flashback, Laura Mercier’s Mini Translucent Loose Setting Powder Ultra is your go-to.
Now available in a peachy-pink tone-up shade, this talc-free formula instantly brightens and livens up your complexion while locking in makeup for up to 16 hours. Infused with amino acids and silica powders, it effortlessly blurs imperfections, leaving your skin with a smooth, ultra-matte finish.
Lightweight and ultra-blurring, it’s perfect for keeping your makeup flawless all day without the need for touch-ups!
Get this for RM155 from Sephora.
Natasha Denona Rose Eyeshadow Palette Mini
Featuring both dreamy matte shades and dazzling chrome finishes, Natasha’s Mini Rose Eyeshadow Palette is a must-have for any makeup lover.
Inspired by her bestselling rose cheek duo and lip collection, this cool-toned palette includes five gorgeous shades of pinks, mauves, and a smokey taupe. With ultra-blendable, pro-level formulas, it’s perfect for creating everything from soft, everyday looks to bold, rosy glam.
Compact and travel-friendly, it’s a versatile gem that brings Natasha’s signature rosy colour stories to your eyes with ease!
Get this for RM125 from Sephora.
Givenchy Le Rouge Interdit Satin Lipstick
Having too many lipsticks is never a crime, especially when you have Givenchy’s Le Rouge Interdit Satin Lipstick as part of your collection.
This new couture lipstick delivers a luminous satin finish and long-lasting colour that stays vibrant for up to six hours, while keeping lips hydrated for 24 hours. With 9 bold shades designed to suit every skin tone, each swipe offers high coverage and a beauty statement.
Infused with hyaluronic acid and shea butter, the formula plumps, smooths, and adds radiance with the help of white pearls. The sleek, pocket-sized case, adorned with the iconic 4G monogram and silver-toned edges, makes this a true Givenchy accessory.
Get this for RM190 from Sephora.
Hourglass Ambient Lighting Palette
This palette is perfect for creating a soft, glowing finish with three flattering shades of Ambient® Lighting Powder. It uses Photoluminescent Technology to filter out harsh light and smooth the complexion, giving skin a beautiful, natural glow.
The powders can be worn alone or layered for a multidimensional effect. It includes:
- Dim Light: A neutral peach beige that blurs imperfections and balances skin tones.
- Incandescent Light: An opalescent pearl that adds a bright, celestial glow.
- Radiant Light: A golden beige that gives a warm, sun-kissed finish.
Get this for RM400 from Sephora.
Cle De Peau Radiant Cushion Foundation Natural
Though this is a new brand in the Malaysian market, many are loving it for its 16-hour long-lasting radiance and natural glow.
Cle De Peau’s Radiant Cushion Foundation Natural delivers weightless coverage that minimises imperfections while keeping skin looking fresh and smooth. It’s resistant to creasing and fading, even under a face mask, and provides 24-hour hydration for a supple, moisturised feel.
Plus, it helps protect skin from environmental aggressors like UV rays, blue light, and dryness, making it perfect for maintaining a healthy glow all day long.
Get this for RM265 from Sephora.
Peter Thomas Roth Instant Firmx® Lip Filler
For soft and plump lips, try Peter Thomas Roth’s Instant Firmx® Lip Filler. This clinically proven treatment instantly hydrates, fills out, and smooths lips while enhancing lip volume over time.
The 2% LineFill™ gives an immediate plumping effect, reducing the appearance of lip lines, while 1% Maxi-Lip™ helps boost lip volume with continued use. Enriched with 3% hyaluronic acid, pomegranate, coconut, and squalane oils, its cream-to-balm formula glides on smoothly, leaving lips moisturised, soft, and supple with a natural, invisible finish.
Get this for RM122 from Sephora.
Kosas Hotliner Hyaluronic Acid Lip Liner
The trick to getting fuller lips is to contour them with a lip liner. This one from Sephora offers a clean, comfy, and smooth retractable lip liner that’s powered by hyaluronic acid.
It glides on effortlessly to softly contour and amplify lips without drying them out. The satiny, long-wearing color applies smoothly without tugging, making it perfect for defining or filling in your lips completely.
Infused with hyaluronic acid and konjac root, it hydrates, softens, and visibly plumps lips over time. Plus, it comes with a built-in brush and sharpener for convenience!
Get this for RM110 from Sephora.
Burberry Beyond Volume Mascara
Let your lashes stand out with Burberry Beyond Volume mascara.
Its smudge-proof, intense black formula provides impressive volume, length, curl, and definition in just one stroke. Infused with red clover extract and tetrapeptides, it conditions lashes while enhancing their appearance.
The unique concave brush design captures every lash, ensuring even coverage from root to tip. This easy-to-apply mascara makes it simple to achieve perfectly defined, volumized, and curled lashes that last all day!
Get this for RM171 from Sephora.
October’s New Launches in Skincare
Shiseido Future Solution Lx Extra Rich Cleansing Foam S?
This luxurious cleansing foam gently removes impurities while keeping your skin’s moisture intact.
Enriched with botanical ingredients such as precious ENMEI herb and cherry blossom, it also functions as a cleansing mask; preparing your skin to obtain the full benefits from the next steps in your skincare regimen.
Apply it twice a day, in the morning and at night. Gently massage it over your face, then rinse off for a fresh, clean feel.
Get this for RM270 (125ml) at Shiseido Official Online Store.
Shiseido Future Solution LX Total Regenerating Cream Night cream
Containing powerful botanical ingredients like the rare ENMEI herb, Shiseido’s Total Regenerating Cream works overnight to deeply hydrate, plump, and smooth your skin.
This premium night cream helps repair damage from the day, strengthens your skin’s barrier, and improves firmness for a more youthful look. You’ll wake up with a radiant glow, feeling refreshed and ready to take on the day with timeless beauty.
Get this for RM1,380 from Shiseido Official Online Store.
Glow Recipe Blackberry Retinol Blemish Serum
Rich in three different types of retinoids, Glow Recipe’s Blackberry Retinol Blemish Serum is a powerful yet gentle solution for blemish-prone skin.
This triple-retinoid serum helps minimise blemishes, unclog pores, and smooth out texture and fine lines. Suitable for all skin types, it features a 0.16% blend of retinol, retinal, and retinyl ester, maximising the benefits of retinoids while being gentle on the skin.
Infused with ultra-hydrating extracts, it nourishes and soothes sensitive skin, making it perfect for anyone in their 20s and beyond looking to achieve a clearer, smoother complexion.
Get this for RM249 from Sephora.
Laneige Bouncy & Firm Lip Treatment Balm
This honey-like treatment, Laneige Bouncy & Firm Lip Treatment Balm, is a nourishing lip balm designed to plump and smooth lips. Infused with soft ceramide capsules, it leaves lips feeling incredibly smooth and supple as they dissolve.
The formula combines Peony & Collagen Complex™ with peptides to target dryness and fine lines effectively. Plus, the added menthol gives a refreshing cooling effect while enhancing lip volume.
With every swipe, this pout-perfecting balm visibly boosts lip suppleness, making it a must-have for anyone looking to achieve soft, luscious lips!
Get this for RM105 from Sephora.
Origins Youthtopia™ Refining Apple Peel
Bursting with the goodness of 100,000 Apple Stem Cells, Origins Youthtopia™ Refining Apple Peel visibly refines pores and enhances skin texture for a super smooth, radiant look.
This face peel harnesses the power of Apple Cider Vinegar and Glycolic Acid Complex to smooth the skin, minimise the appearance of pores, and boost radiance. Plus, it delivers skin-plumping hydration that leaves your complexion looking bouncy.
Enriched with Antioxidant-Rich Apple Peel Ferment and Apple Stem Cell Extract, this peel helps your skin maintain a youthful glow for longer!
Get this for RM210 from Sephora.
Sephora Collection Clear & Purify Hydrating & Mattifying Oil-free Gel Cream
An anti-blemish gel cream that tackles shine, blackheads, and uneven skin texture, this hydrating formula is a must-have for oily to combination skin.
Designed to fight the three main concerns of blemish-prone skin, it effectively reduces excess sebum while keeping skin hydrated. With a lightweight gel-cream texture, it mattifies for up to 8 hours and provides 24-hour hydration.
Over 28 days, users can expect their skin to feel rebalanced, with a noticeable 25% reduction in imperfections.
Get this for RM85 from Sephora.
Paula’s Choice Pro-Clinical Retinaldehyde Treatment
Featuring a first-to-market combination of encapsulated Retinaldehyde and Pomegranate Peel, Paula’s Choice Pro-Clinical Retinaldehyde Treatment is a high-potency retinoid that offers pro-level results for clear, luminous skin without the need for a prescription.
This next-gen retinoid supports cell renewal and helps maintain a clear complexion, providing the effectiveness of prescription-strength retinoic acid with minimised irritation.
Ideal for anyone looking to enhance their skincare routine, this clinically proven treatment promotes smoother, healthier-looking skin while being gentle enough for various skin types.
Get this for RM330 from Sephora.
Paula’s Choice Oil Reducing Cleanser
Another newly available addition to the Paula’s Choice lineup at Sephora is the Skin Balancing Oil-Reducing Cleanser, designed to effortlessly dissolve makeup and eliminate impurities while maintaining the skin’s natural balance.
This gentle foaming cleanser not only effectively removes excess oil but also improves the appearance of enlarged, congested pores.
Key benefits include:
- Thoroughly removes impurities and makeup
- Cleanses without drying out the skin
- Leaves the complexion feeling smoother, softer, and comfortable
- Balances excess oil production
- Refines the overall skin texture
Get this for RM120 from Sephora.
Origins Youthtopia™ Peptide Plumping Apple Cream
The usual saying, an apple a day keeps the doctor away, takes on a new twist with the Origins Youthtopia™ Peptide Plumping Apple Cream, infused with over 50,000 apple stem cells! This antioxidant-rich peptide cream is designed to boost skin’s bounce and deliver all-day hydration.
Key benefits include:
- Moisture plumping with Apple Seed Oil and Squalane
- Vitality maintenance for a youthful glow
- Strengthening of the skin’s barrier
- Minimise the appearance of pores
Get this for RM236 from Sephora.
Evereden SPF 30 Tri-Water Cooling Sun Stick
Evereden SPF 30 Tri-Water Cooling Sun Stick is the perfect solution for keeping your family cool, calm, and protected from harmful UV rays.
Formulated with Triple Quench Technology™, this sunscreen balm combines coconut water, glacial water, and aloe water to deliver maximum hydration and cooling relief, making it ideal for summer and warm climates.
It not only shields the skin from sun damage but also ensures a refreshing feel throughout the day.
Get this for RM170 from Sephora.
Dermalogica Phyto Nature Lifting Eye Cream
Smooth and reduce the appearance of fine lines and wrinkles with Dermalogica Phyto Nature Lifting Eye Cream. This nourishing eye cream combines powerful peptides, adaptogenic Astragalus, Electric Daisy Flower, and CoQ10 to provide an instant lift while tackling visible signs of aging.
Formulated to hydrate and soothe, it addresses dryness and loss of elasticity around the eyes.
Over time, this transformative cream enhances your natural beauty by delivering a more lifted appearance. With ingredients like cassava extract, matcha butter, squalane, vitamin E, and pro-vitamin B5, your eye area will feel rejuvenated and refreshed.
Get this for RM599 from Sephora.
Lancôme Génifique Ultimate Serum
Powered by Beta Glucan-CM technology, Lancôme Génifique Ultimate Serum is a lightweight, fast-absorbing formula designed to target redness and fine lines while promoting smoother skin.
This powerful serum combines Hyaluronic acid, liquorice extract, and iconic pre- and probiotic fractions to deliver ultimate repair with dual action.
It helps to repair skin damage and enhance overall skin quality, leaving your complexion looking revitalised and youthful. With consistent use, this serum will transform your skin, providing a radiant glow and improved texture.
Get this for RM950 (115ml), RM545 (50ml), or RM395 (30ml) from Sephora.
Bobbi Brown Bobbi Brown Hydrating Face Tonic
Use this after cleansing your face to restore and balance your skin with Bobbi Brown Hydrating Face Tonic.
This skin-conditioning toner is formulated with an enriched mineral water blend and infused with cucumber, chamomile, licorice, aloe leaf, and lavender to smooth and soften your complexion.
Vitamin B5 further conditions the skin, ensuring it feels soft and rejuvenated. By preparing your skin for the treatment products that follow, this tonic leaves your face perfectly primed for a radiant and healthy appearance.
Get this for RM220 from Sephora.
October’s New Launches in Hair and Body Care
Kopari Malibu Peach Hair & Body Mist
A blend of warm floral notes with a splash of tropical sweetness, Kopari’s Malibu Peach Hair & Body Mist is like a refreshing sip of a chilled smoothie on a hot summer day.
Infused with key notes of juicy white peach and delicate jasmine, this delightful mist transports you straight to paradise.
It’s perfect for spritzing on your hair or body, leaving you feeling fresh and fragrant. Plus, it comes in a few different scents, so you can choose the one that best suits your vibe!
Get this for RM195 from Sephora.
Aveda Be Curl Advanced™ Intensive Curl Perfecting Masque
For all the curly hair gals, this intensive silicone-free Aveda Be Curl Advanced™ Intensive Curl Perfecting Masque is a game changer for your wash day routine.
Designed specifically for curls, coils, and waves, it deeply conditions and smooths while adding a gorgeous shine. Enriched with a plant-derived peptide, this masque strengthens your fragile strands and boosts smoothness by an impressive 85%.
It also fights frizz and enhances definition, leaving your hair looking twice as shiny. Treat your curls to this nourishing masque for fabulous results!
Get this for RM295 from Sephora.
Malin + Goetz Grass Hand + Body Wash
With scents like bergamot, black pepper, and orange, you’ll know for sure you can wash away your stress every time you use Malin + Goetz Grass Hand + Body Wash.
This herbaceous and wild scented foaming cleansing gel transforms into a rich lather that effectively removes dirt, sweat, and impurities. Infused with amino acids, it hydrates while purifying your skin.
The refreshing grass scent connects you to nature, featuring bright notes balanced by deep, leafy accords, cedarwood, and patchouli. Treat yourself to a refreshing cleanse that revitalises both your skin and senses!
Get this for RM135 from Sephora.
October’s New Launches in Fragrances
Carolina Herrera 212 Vip Black Eau De Parfum
Stride strong with a fragrance of spicy notes and elegant essence in Carolina Herrera 212 VIP Black Eau De Parfum.
This energising scent is crafted for the modern man who commands attention and exudes confidence. Just like its wearer, the fragrance is multi-layered, blending innovative elements that captivate the senses.
The striking bottle transitions from light to dark, reflecting the smooth curves of its intoxicating musk notes. Whether at a party or an exclusive event, 212 VIP Black is the perfect finishing touch for a man who leaves a lasting impression.
Get this for RM440 (100ml) or RM320 (50ml) from Sephora.
Mugler Alien Eau De Parfum Suprasenses
Celebrate what makes you different with a fragrance that captures the essence of bold femininity in Mugler Alien Eau De Parfum Suprasenses. This hyper-sensual scent reimagines the iconic Alien fragrance, blending rich Jasmine Sambac with the warmth of Cashmeran for an intoxicating allure.
The vibrant aroma unfolds with electrifying floral notes that awaken your senses, transporting you to a realm of unapologetic beauty.
Housed in an avant-garde bottle that glows with technicolor brilliance, this fragrance invites you to unleash your inner Alien and embrace your unique essence.
Get this for RM730 (90ml) from Sephora.
Carolina Herrera Good Girl Sparkling Ice Collector Parfum (Limited Edition)
Comes in a striking white and gold heels design, Carolina Herrera Good Girl Sparkling Ice Collector Parfum captures the essence of bold femininity.
This eco-friendly refillable bottle houses the iconic Good Girl fragrance, which beautifully blends dark and light elements, reflecting the duality of the modern woman.
It’s a daring yet sophisticated scent that embodies a unique vision of contrast—both alluring and elegant, kind yet mysterious. Embrace the captivating allure of this limited-edition fragrance, perfect for any occasion and designed to leave a lasting impression.
Get this for RM625 (80ml) from Sephora.
Rabanne Olympea Eau De Parfum
If you like citrus and fresh notes when choosing a fragrance, you’ll want to give Paco Rabanne’s Olympea Eau de Parfum a try. This captivating scent empowers women with its blend of salty vanilla, green tangerine, water jasmine, and ginger flower, creating a bewitching, carnal perfume that leaves a lasting impression.
Olympea embodies the duality of a fresh floral impulse and overwhelming sensuality, featuring a harmonious combination of ambergris, Cashmeran, and the irresistible allure of salted vanilla. Transform into a goddess with this enchanting fragrance that celebrates your unique charm.
Get this for RM580 (80ml) or RM450 (50ml) from Sephora.
