We already know Korea is a wonderland for innovative skincare and trendy makeup.
But did you know the world of Korean fragrances is also booming and is seen as one of the best-kept secrets among Korean beauty enthusiasts?
@discodigits Replying to @Sabrina | DiscoDigits Underrated Korean perfumes. Loved these brands and the retail concepts #koreanperfume #kbeauty #tamburins #nicheperfume #perfumetok #gourmandperfume #perfume #fragrance #luxuryperfume
Step aside from the mainstream brands and discover these hidden gems – niche Korean perfume houses that are crafting sensory masterpieces that are anything but ordinary.
Not sure where to start, here’s a list of niche Korean fragrance brands to check out.
Must-Try Korean Niche Brands
1. BORNTOSTANDOUT
BORNTOSTANDOUT (BTSO) is a rising star in the niche fragrance scene, made for the rebels and rule-breakers of Korea.
Founded by fragrance nerd and free-spirit Jun Lim, the brand goes against the standards of mainstream perfumery with standout visuals and unique packaging.
Try: Mad Honey (?250,000, ~RM857)
- Top notes: Pink pepper, Rum
- Middle notes: Honey, Damascena Rose
- Base notes: Bourbon Vanilla, Tonka Bean, Patchouli, Benzoin Resinoid, Orcanox
Shop BORNTOSTANDOUT perfumes here. Check out its full list of stockists here.
2. Tamburins
While most of us already know Tamburins and are obsessed with its hand cream, it wasn’t until 2022 that the brand launched its first perfume.
This lifestyle brand, founded by the same minds from Korean eyewear giant Gentle Monster, is known for its bold and playful aesthetic. Probably unsurprisingly, their perfume line reflects the same spirit, offering unexpected fragrance combination. It is perfect for those who want a statement scent that is distinctive.
Try: Egg Perfume Wood Salt Beach for (?45,800, ~RM157)
- Notes: Rosewood, Sea Salt, Ambrette Seed
Only available in-stores. Check out the full list of South Korean outlets here.
3. Nonfiction
Founded by actress Yoo Yeon-seok and creative director Che Hee-yeong, Nonfiction focuses on creating “lifestyle fragrances” that evoke emotions and memories.
Their minimalist packaging houses sophisticated scents with minimalistic yet classy packaging. Not only do they craft perfumes, they also offer a range of home products as. The brand is certainly ideal for those who seek a sense of calm and introspection.
Try: In The Shower (RM540)
- Notes: Patchouli, Tobacco, Bitter Orange, Campari, Guaiac
Shop Nonfiction perfume products here. Check out the full list of South Korean outlets here.
4. Granhand
Granhand emphasises natural ingredients and handcrafted processes. Their range features unique blends that are natural, refreshing, and subtle – perfect for the clean girl vibe.
Try: Marine Orchid (RM135)
- Top notes: Mandarin, Pear, Lemon
- Middle notes: Rose, Lily of the Valley, Orchid
- Base notes: Musk, Toffee, Patchouli
Shop Granhand perfume products here. Check out the full list of South Korean outlets here.
5. Pesade
This emerging brand creates minimalist masterpieces in both scent and design.
Their current collection boasts only three fragrances that are truly unique and artistic as a fragrance experience. On top of that, Pesade also carries hand and body creams and candles for home decor.
Try: Mid Mountain (?20,298, ~RM69)
- Top notes: Lemon
- Middle notes: Rose, Muget, Orchid
- Base notes: Cedarwood, Amber, Musk, Patchouli
Shop Pesade perfume products here. Check out the full list of stockists here.
