Recently, we attended the House of Sephora 2025, one of the biggest beauty events of the year, and let’s just say your beauty routine is about to get a serious glow-up.
@dailyvanity House of Sephora 2025, Malaysia has us eyeing all the new and coming-soon beauty must-haves! 👀✨ From makeup to skincare and fragrances, we spotted some exciting launches that definitely caught our attention. Trust us, you’ll want them on your radar. 💄🔥 Stay tuned as we spill all the beauty buzz straight from the preview! 😉 ✨ Which upcoming launch are you most excited about? Let us know in the comments! #DailyVanity #HouseOfSephora2025 #SephoraMY #HouseofSephoraMY #NewAtSephora @The PR People Asia @sephora
Sephora is rolling out exciting new products and fresh arrivals on their shelves, some already available and some coming very soon. So, if you thought you’d seen it all, think again – there’s a whole lineup waiting to be explored!
Related Read: 30 New Beauty Launches We’re Shopping For This September, Including Rare Beauty, Laneige, Huda Beauty, and More!
Soon-to-Launch Must-Haves from Sephora
Fwee Pocket Eye Palette
Small but mighty, the Fwee Pocket Eye Palette proves good things come in compact sizes. Perfect for on-the-go beauty, this portable palette packs a mix of versatile shades designed for effortless everyday glam or bolder night looks.
With smooth, blendable textures and a range of finishes, it makes experimenting with eye makeup easy, even for beginners. Whether you’re touching up between meetings or travelling light, the Pocket Palette ensures your eyes always look polished, defined, and ready for any occasion.
Fwee Pocket Eye Palette will be available in Sephora soon.
IT Cosmetics Do It All Radiant Concealer
IT Cosmetics also introduced their new Do It All Radiant Concealer at the House of Sephora 2025. This high-coverage formula hides dark circles and blemishes while brightening, hydrating, and smoothing the skin.
Lightweight and radiant, it stays put all day without caking or creasing, making it perfect for both quick touch-ups and full-coverage looks.
Infused with skin-loving ingredients, it doubles as a makeup essential and a subtle skincare boost, delivering a flawless, natural-looking finish for any occasion.
IT Cosmetics Do It All Radiant Concealer will be available in Sephora soon.
Laneige Strawberry Shortcake Lip Sleeping Mask
This cult favourite, Laneige’s Lip Sleeping Mask, is making a sweet return to Sephora shelves with the new Strawberry Shortcake flavour soon.
It’s whipped cream softness, juicy strawberry sweetness, and buttery vanilla cake all packed into one little jar. With hydration that lasts up to eight hours overnight, it deeply nourishes and helps repair dry, flaky lips while you sleep.
By morning, lips feel soft, smooth, and supple. Whether you are a longtime fan or trying it for the first time, this mask is a must-have for luscious, hydrated lips.
Laneige Strawberry Shortcake Lip Sleeping Mask will be available in Sephora soon.
Pixi LipMask Tinted Lip Jelly
Pixi’s new Tinted Lip Jelly is everything you could dream of in a lip-loving essential. With its luscious jelly-balm texture, it delivers a plumping, smoothing, and hydrating boost while leaving behind a juicy veil of silky sheer colour.
Infused with jojoba and camellia to restore and replenish, plus pomegranate extract for an antioxidant boost, this nourishing formula keeps lips feeling plush and cared for every day.
The best part? It’s a true multitasker. Use it as an overnight treatment to deeply hydrate while you sleep, swipe it on the go for an easy, comfortable tint, or layer it over your favourite lip colours for an extra touch of glow.
Pixi LipMask Tinted Lip Jelly will be available in Sephora soon.
Drunk Elephant Amino Rain Glasswater Serum
Hydration takes centre stage with Drunk Elephant’s Amino Rain Glasswater Serum. This refreshing formula is packed with amino acids and electrolytes to drench your skin in lasting moisture, leaving behind a healthy, glass-like glow.
Lightweight yet powerful, it instantly plumps and smooths, making it a perfect prep step before makeup or a rejuvenating boost on bare skin. Known for clean, effective ingredients, Drunk Elephant delivers a serum that feels as good as it looks, transforming thirsty skin into radiant, dewy perfection.
Drunk Elephant Amino Rain Glasswater Serum will be available in Sephora soon.
Thisworks In Transit Vit C Serum
Brighten your days with Thisworks In Transit Vitamin C Serum, a clinically proven formula that reduces the appearance of wrinkles and rejuvenates tired-looking skin.
Powered by 2% Vitamin C, hydrating Hyaluronic Acid, and neuroactive Timut Pepper extract, this antioxidant-rich blend helps smooth, hydrate, and improve skin without irritation.
In just 28 days, it visibly targets dehydration, pigmentation, fine lines, and fatigue for a more radiant, refreshed complexion. Apply after cleansing and before moisturiser for skin that looks and feels revived.
Thisworks In Transit Vit C Serum will be available in Sephora soon.
Evereden Hair and Body Fragrance Mist
Evereden also introduced their new Hair and Body Fragrance Mists, designed to be safe, gentle, and fun for kids and teens ages six and up.
These dermatologist-tested, vegan mists are non-toxic and free from preservatives, phthalates, and parabens, making them perfect for everyday use. Available in three unique scents, they can be mixed, matched, and layered to express different moods.
- Main Character: A refreshing burst of green apple, peach skin, and pear that settles into the warmth of brown sugar, jasmine, and peony. Hints of vanilla and grated coconut keep this juicy gourmand bright and iconic.
- Darling: A playful blend of strawberry and rose, wrapped in the comforting softness of muguet, jasmine, vanilla, and musk. Sweet and endearing, it creates a delicate floral warmth that lingers beautifully.
- Supernova: A dreamy mix of Jamaican nesberry, pear, and bamboo, balanced with pink sugar and calming violet. Cosy sandalwood and amber add depth, making this scent perfect for the curious and independent.
Evereden Hair and Body Fragrance Mist will be available in Sephora soon.
On Sephora Shelves Now
d’Alba White Truffle First Spray Serum
Hailing from South Korea, d’Alba is a premium skincare brand that has quickly become a global favourite. The brand is renowned for its use of white truffle, an ingredient packed with antioxidants that nourishes, brightens, and revitalises the skin.
One of its most popular products is the White Truffle First Spray Serum, a fine mist that delivers instant hydration and a radiant glow while leaving the skin feeling refreshed, plump, and healthy throughout the day.
Get this for RM86 (100ml) from Sephora.
Pleuvoir Fragrance
While this fragrance brand is from South Korea, the name Pleuvoir was actually inspired by the French word for “to rain.” This captures the brand’s philosophy of evoking the calm and renewal that comes after rainfall.
Now available at Sephora, the brand has brought in some of their best-selling fragrances as well as scented body lotions.
One of the highlights is the Hinoki Leather Eau De Parfum, a sophisticated blend of woody hinoki and smooth leather that creates a warm yet refined scent. It lingers beautifully on the skin, leaving an impression that feels timeless and elegant.
Alongside it is the Morning Soil Body Lotion, a nourishing formula that hydrates deeply while wrapping the skin in a subtle, earthy aroma. Comforting and grounding, it transforms daily moisturising into a calming ritual.
Get the Hinoki Leather Ea De Parfum for RM198 (30ml) and Morning Soil Body Lotion for RM139 (250ml) from Sephora.
Beautyblender Tool Scrub
If you love your Beautyblender, you’ll love the new Tool Scrub even more. Designed to keep your sponges and brushes squeaky clean, this gentle yet effective cleansing pad helps remove product build-up and grime without damaging your tools.
Compact and easy to use, it’s perfect for quick clean-ups or deep washes. Regular cleaning extends the life of your Beautyblender while keeping bacteria away, ensuring flawless makeup application every time.
Get this for RM259 from Sephora.
Dear Dahlia Lip Allure Glow Shine
Just recently available and still in stock, Dear Dahlia’s Lip Allure Glow Shine is a must-have for anyone who loves a glossy finish with a touch of care. This hybrid formula glides effortlessly onto the lips, delivering rich colour with a luminous, mirror-like shine.
At the same time, it nourishes and hydrates like a balm, keeping lips soft and comfortable throughout the day. The result is a radiant, plump look that feels as good as it looks.
Get this for RM112 from Sephora.
Kosas Dreambeam Comfy Smooth Tinted Makeup Prep Base SPF 40
Kosas combines comfort and protection with the Dreambeam Comfy Smooth Tinted Makeup Prep Base. More than just a primer, this hybrid product evens skin tone, smooths texture, and provides a radiant tint—all while protecting with SPF 40.
The formula feels breathable, never heavy, making it ideal for everyday wear. Layer it under foundation or wear it alone for a healthy glow. With skincare benefits built in, it’s a base that makes your makeup look better and your skin feel happier.
Get this for RM195 from Sephora.
Makeup by Mario Master Mattes Long-Wearing Cream Eyeshadow
When it comes to eyes, Mario never misses. The Master Mattes Long-Wearing Cream Eyeshadow is designed for easy application, long-lasting wear, and a flawless matte finish.
The creamy texture blends seamlessly, perfect for both subtle everyday looks and bold, sculpted eyes. With shades inspired by natural skin tones, it’s versatile enough to flatter everyone.
Lightweight yet powerful, the formula stays put without creasing, ensuring your eyes remain defined from morning to night. A true essential for makeup minimalists and pros alike.
DV Pro Tip: The formula is highly pigmented and dries down quickly for that true matte effect, so be sure to work fast when blending.
Get this for RM145 from Sephora.
Tarte Maracuja Juicy Lip Tint
For lips that stay juicy and tinted from A.M. to P.M., Tarte’s Maracuja Juicy Lip Tint is the one to reach for. This longwear lip tint comes with a soft pompom cushion tip that makes application effortless, mess-free, and completely foolproof.
Delivering a natural flush that lasts all day without budging, you can sheer it out for a subtle tint or build it up for a bolder pop of colour. The formula is transfer-proof, kiss-proof, and life-proof—meaning no touch-ups are needed.
Enriched with over 10 superfruits and hyaluronic acid, it hydrates while keeping your lips plump, soft, and comfortable. Lightweight and flexible, it moves with your lips so you can wear it from morning meetings to evening plans with ease.
Get this for RM120 from Sephora.
Biossance Squalane + 5% Niacinamide Brightening Eye Serum
Target tired eyes with Biossance’s Squalane + 5% Niacinamide Brightening Eye Serum, your go-to eye fix for a refreshed, wide-awake look. Clinically shown to reduce the appearance of dark circles in just seven days, this eye serum also visibly de-puffs tired under-eyes while delivering an instant cooling effect.
Powered by 5% niacinamide, caffeine, and sugarcane-derived squalane, it brightens, tones, and strengthens the delicate skin barrier while keeping the area hydrated. Lightweight and fast-absorbing, the serum layers effortlessly under makeup or skincare, making it easy to use day and night.
With both instant and long-term benefits, it’s perfect for anyone battling dullness, fatigue, or uneven tone around the eyes.
Get this for RM230 from Sephora.
Evereden SPF50 Tri-Water Soothing Sun Mist
Evereden makes sun protection effortless with their SPF50 Tri-Water Soothing Sun Mist. Unlike traditional sunscreens, this lightweight mist feels refreshing and non-greasy, making reapplication throughout the day a breeze.
Formulated with skin-soothing ingredients, it protects while calming and hydrating, perfect for hot, humid days.
Its convenient spray bottle makes it easy to carry around and use on the go, whether you’re commuting or lounging outdoors. Sun safety has never felt this chic, practical, or refreshing—your new sunscreen essential is here.
Get this for RM174 (90ml) from Sephora.
Farmacy Green Clean Cleansing Balm
Featuring farm-grown super greens, the new and improved Farmacy Green Clean Cleansing Balm is clinically proven to remove over 99% of long-wear foundation, waterproof mascara, and SPF while leaving skin soft, smooth, and hydrated.
Powered by a blend of upcycled moringa, holy basil, and arugula, plus sunflower oil and papaya extract, it melts away makeup and impurities without stripping.
Housed in eco-friendly packaging with a citrusy scent, it’s also available in a fragrance-free version: the Green Clean Fragrance-Free Cleansing Balm.
Get this for RM90 (30ml), RM195 (100ml), or RM340 (200ml) from Sephora.
Ouai Melrose Place Super Dry Shampoo
With a velvety-rich and rosy Melrose Place scent to keep you fresh, OUAI’s Super Dry Shampoo is more than just a quick fix—it is a hair refresher that makes you feel instantly revived.
Infused with notes of rose, lychee, pink peppercorn, and champagne, it leaves your hair smelling as luxurious as it looks. The formula features a powerful blend of rice starch and micro-starch that absorbs oil, dirt, and sweat while keeping strands soft, clean, and free from residue.
Get this for RM79 (56g) or RM148 (127g) from Sephora.
Urban Decay Moondust Glitter Eyeshadow
Create copycat Euphoria-inspired looks in just a few swipes with Urban Decay’s Moondust Glitter Eyeshadow. This high-performance, vegan formula is packed with microfine glitter for maximum sparkle, supercharged colour, and a shimmery finish that lasts up to 16 hours.
The velvety, caffeine-infused texture glides effortlessly onto lids—use your finger for an intense, glitter-packed payoff or a brush to blend out a diffused, radiant glow. Available in two dazzling shades, Cosmic and Space Cowboy, Moondust makes glitter eyes feel elevated, edgy, and wearable.
Get this for RM120 from Sephora.
Make Up For Ever Artist Color Crayon Creamy Multi-Use Stick
Make Up For Ever Artist Color Crayon is a creamy, multi-use stick that delivers high-pigment colour in a waterproof, blendable formula.
Available in both shimmery and semi-matte finishes, this versatile crayon glides smoothly and can be used to sculpt, highlight, and enhance any look. Perfect for cheeks, lips, and eyes, it lets you create everything from soft neutrals to bold, artistic statements.
What to Avoid: While most shades are suitable for multiple uses, the brand recommends avoiding the following:
- Avoid using these shades on the eyes: 112, 106, 212, 228, 308, 226, 424, 326.
- Avoid using these shades on the lips: 102, 140, 168, 160, 104.
Get this for RM175 from Sephora.
