If there’s one thing we can count on in beauty, it’s that there’s always something new around the corner.
Brands are experimenting with textures, ingredients, formulas, and even ways to make our everyday routines a little more interesting.
That makes keeping up with launches quite the task — but also part of the fun. October has brought along plenty of newness and some of these releases might just give you a reason to rethink what’s currently sitting on your beauty shelf.
Here’s what caught our eye this month.
Makeup
Tarte You Know You Love Me Collector’s Set Launching Soon!
Tarte has introduced the You Know You Love Me Collector’s Set, an eight-piece beauty set designed for gifting or treating yourself.
Each product comes tucked inside a reusable wristlet clutch, making the set a fun addition to any makeup collection.
- 2 Mascaras: Two mascaras to help define and enhance the lashes, perfect for creating everything from everyday looks to more dramatic finishes.
- 2 Lip Products: A duo of lip products to add colour and complete your makeup look.
- 2 Eyeshadow Palettes: Two versatile eyeshadow palettes that pop out from their wristlet packaging, offering different shades for creating a variety of eye looks.
- 2 Reusable Wristlet Clutches: Each eyeshadow palette comes housed in a reusable wristlet, which can be kept and used beyond the beauty products.
Together, the eight-piece set makes a playful, giftable collection for anyone who loves experimenting with makeup.
The You Know You Love Me Collector’s Set will be launching soon at Sephora.
Fenty Beauty Pro Filt’r Fluid Flex Foundation
Trending on social media, Rihanna’s foundation is getting attention for its impressive staying power without the heavy feel. The lightweight formula offers medium, buildable coverage with a natural matte finish, letting you layer it without making your base look cakey.
It’s also waterproof and designed to resist creasing, sweat, humidity, transfer, and oxidation throughout the day. For the latest launch, the 50-shade range has been refined with more neutral options and adjusted undertones to make finding a closer match easier.
Despite its longwear formula, the foundation is made to flex with your skin and keep its finish looking natural.
Get this for RM237 from Sephora.
Sephora Collection All That Matte(r)s Palette
The choice between warm and cool tones makes this nine-pan eyeshadow palette an easy pick depending on the looks you usually go for. Each palette features versatile matte shades ranging from soft, luminous beiges to deeper browns, giving you plenty of room to create anything from a simple everyday look to something more defined.
The shades are designed to complement one another, so blending them into a seamless gradient is fairly straightforward.
Despite their easy-to-work-with texture, the shadows deliver intense colour payoff from the first swipe. It’s a practical option if you prefer having your everyday neutrals together in one compact palette.
Get this for RM113 from Sephora.
Dior Rouge Dior On Stage Ink Blur Liquid Lipstick
A swipe of liquid lipstick doesn’t always have to mean committing to a bold, fully opaque lip.
Rouge Dior On Stage Ink Blur Matte lets you build the intensity depending on the look you want, starting with a soft veil of colour before layering it for a stronger finish.
The airy formula leaves behind a blurring matte effect while staying transfer-proof and comfortable on the lips. It also contains peony extract to help maintain hydration and give the lips a plumper appearance, alongside pomegranate flower extract to soften and smooth.
Available in 10 shades, the lipstick comes with a precision applicator for easy application.
Get this for RM210 from Sephora.
Kosas Cloud Set Loose Powder
If you like setting powder but hate that overly matte, powdery look, this talc-free formula takes a softer approach. The ultra-translucent powder helps blur the appearance of pores and fine lines while sweeping away excess shine without taking away your skin’s natural glow.
Its featherlight texture melts into the complexion for an airbrushed finish that’s designed to stay put for up to 12 hours without looking cakey or feeling drying.
Bamboo Stem Extract helps control excess oil, while the formula has also been clinically tested to not clog pores or cause breakouts. It now comes in new complexion shades for easier matching.
Get this for RM195 from Sephora.
Tarte Don’t Kiss & Tell Maracuja Juicy Lip Trio
Three glossy lip favourites come together in the Don’t Kiss & Tell Maracuja Juicy Lip Trio, bringing a mix of shimmer, soft pink, and classic rose shades to the festive season.
- Maracuja Juicy Lip Vinyl in Shimmering Mixed Berries: A rich berry shade with shimmering accents for a sparkly, statement-making finish.
- Maracuja Juicy Lip Plump in Cherry Blossom: A soft pink hue that gives lips a fresh, rosy wash of colour.
- Maracuja Juicy Lip in Rose: A timeless rose shade that adds an effortless touch of colour for everyday wear.
Together, the trio offers three easy-to-wear shades that can take your lip look from subtle and rosy to glossy and more festive.
Get this for RM170 from Sephora.
Armani Beauty Eye Tint Liquid Eyeshadow
Some days call for a quick swipe of eyeshadow rather than a full eye makeup routine, and Eye Tint is designed with that in mind.
The liquid formula glides onto the lids smoothly, blends easily, and can be built up for anything from a subtle wash of colour to a more striking look. Its high-intensity pigments help make the shades appear more vibrant, while the lightweight, water-resistant formula offers up to 16 hours of wear.
Available in a range of shades and finishes, including shimmery options, it gives you plenty of ways to switch up your eye makeup without making application feel complicated.
Get this for RM170 from Sephora.
Haus Labs By Lady Gaga Sun Dipped Bronzing Veil
Bronzer can sometimes feel like an extra layer on top of your makeup, but this liquid formula is designed to melt into the skin instead.
The waterless, serum-like texture creates a weightless veil of warmth that can be applied directly to bare skin or layered over makeup. You can build up the colour for a more natural-looking dimension, while its 12-hour formula is waterproof, humidity-proof, and sweat-proof, with even wear throughout the day.
It’s also infused with 70% skincare to provide all-day hydration, making this more than just a way to add warmth to your complexion. The finish stays fresh and effortless.
Get this for RM142 from Sephora.
Anastasia Beverly Hills Genesis Eyeshadow Palette
Neutral eyeshadow is a staple for a reason and the Anastasia Beverly Hills Genesis Eyeshadow Palette keeps things focused with 12 versatile shades.
The selection combines buttery velvet-matte colours with luminous shimmers, giving you options for both everyday definition and more dressed-up eye looks. Each shade is made to deliver rich colour payoff while blending smoothly, so you can layer and mix them without too much effort.
It also comes in sleek, travel-friendly packaging with a full-size mirror, making it convenient for touch-ups or taking your makeup looks from day to night without needing to pack your entire collection.
Get this for RM250 from Sephora.
Patrick Ta Major Sculpt Artistry Stick
For anyone who prefers a more precise approach to contouring, Patrick’s artistry stick lets you add definition exactly where you want it.
The sculpting formula can be used to shape and enhance features, from adding subtle dimensions around the face to defining the eyes or cupid’s bow. Its soft matte texture glides onto the skin without feeling difficult to work with, while the built-in brush helps blend out the lines for a smoother finish.
Whether you’re after a softly sculpted look or more detailed definition, the stick gives you control over how much product you apply and where you place it.
Get this for RM148 from Sephora.
Shu Uemura Hard Formula H10 & Unlimited Tsuya Serum-In-Powder
Known for combining Japanese professional artistry with high-performance beauty innovation, Shu Uemura continues to expand its makeup line-up with two new launches designed to deliver precise application and a fresh, luminous finish.
- Hard Formula Hard 10: The iconic eyebrow pencil gets an upgrade with oil-activation technology for a smooth glide, intense colour payoff, and up to 36 hours of no-transfer, sweat- and sebum-resistant wear, with 13 shades and a 0.1mm Naginata blade for precise, hair-like strokes.
- Unlimited Tsuya Serum-in-Powder: This 24-hour setting powder uses gunjo-blue pigments with 0% black pigment and a 92% skincare base of niacinamide, sodium hyaluronate, and glycerin to set makeup while boosting radiance, refining texture, and reducing the appearance of pores.
Get these from all Shu Uemura boutiques or Sephora.
Skincare
La-Roche Posay Effaclar Supramolecular Jelly Cleanser & Oil & Pores Correct Moisturiser
La Roche-Posay has launched its new Effaclar Supramolecular range, featuring a cleanser and moisturiser designed to target excess oil, visible pores, and uneven skin texture.
- Effaclar Supramolecular Jelly Cleanser: A daily foaming jelly cleanser that combines salicylic acid and niacinamide to remove excess oil and impurities while helping minimise the appearance of pores. Zinc PCA also helps control excess sebum, leaving oily and blemish-prone skin feeling clean and refreshed.
- Effaclar Supramolecular Oil & Pores Correct Moisturiser: This lightweight gel moisturiser helps control shine and excess oil while visibly refining pores and smoothing uneven texture. Powered by salicylic acid, niacinamide, and Supramolecular technology, it hydrates without leaving skin feeling heavy or greasy.
Together, the duo provides a targeted daily routine to help keep oily and blemish-prone skin clearer, smoother, and more balanced.
Get the La-Roche Posay Effaclar Supramolecular Jelly Cleanser for RM100.90 (400ml) or RM90.81 (member price) from Watsons.
Get the La Roche-Posay Effaclar Supramolecular Oil & Pores Correct for RM104.90 (400ml) or RM94.41 (member price) from Watsons.
Kayali Lip Balms
Kayali brings its gourmand fragrance DNA into lip care with the Cashmere Kiss Lip Balm, pairing a nourishing balm texture with some of the brand’s best-loved scent profiles.
The collection includes playful, sweet options inspired by its fragrances, making these lip balms feel like a little treat to keep in your bag. Two of the latest scents include:
- Yum Pistachio Gelato | 33 Cashmere Kiss Lip Balm: Inspired by the creamy sweetness of Yum Pistachio Gelato | 33, this lip balm adds a soft pistachio-gourmand scent to your everyday lip routine. It’s a fun pick if you like your lip care with a dessert-like twist.
- Yum Boujee Marshmallow | 81 Cashmere Kiss Lip Balm: This version takes inspiration from the fluffy, sugary notes of Yum Boujee Marshmallow | 81. It brings that sweet fragrance experience to a lip balm format, making everyday touch-ups a little more indulgent.
Get each for RM145 from Sephora.
Peter Thomas Roth Peptide Skinjection™ Peptide-Infused Face & Eye Tape
Sometimes skincare is less about adding another serum and more about what you can do while you sleep or go about your day.
This peptide-infused face and eye tape uses a non-irritating gel backing formulated with five line-smoothing peptides, alongside niacinamide and caffeine, to target the look of fine lines and wrinkles.
There are two shapes designed for different facial and under-eye areas, making it easier to place the tape where you need it.
Clinically tested results can be seen in as little as two hours, with the formula designed to suit different signs of ageing across various age groups.
Get this for RM350 from Sephora.
Kiehl’s x Milk Bar Lip Balm #1 (Limited Edition)
Kiehl’s is giving its classic Lip Balm #1 a sweeter update through a limited-edition collaboration with Milk Bar, bringing the bakery’s playful flavours and scents into everyday lip care.
The vegan formula is made with sunflower wax, squalane, shea butter, and vitamin E to help smooth and moisturise dry lips while protecting against dryness. It’s also free from petrolatum, lanolin, and beeswax, and is suitable for all skin types, including sensitive skin.
According to the brand, 94% of consumers with dry lips agreed their lips felt moisturised, soft, and healthy after use. It’s essentially familiar lip care with a dessert-inspired twist.
Get this for RM70 from Sephora.
The Ordinary Caffeine 3% + Escin 1% Face Serum
Late nights and busy schedules can quickly show up on the skin, which is where The Ordinary’s Caffeine 3% + Escin 1% Face Serum comes in.
The lightweight serum is designed to refresh tired-looking, dull skin while helping it appear firmer, lifted, and more defined over time. It combines 3% caffeine, known for its energising properties, with 1% escin to support the formula’s firming benefits.
Bacillus Ferment also helps with hydration and the skin’s visible structural appearance. For mornings, massage the serum into the skin for one to three minutes to help reduce the look of puffiness and leave your complexion looking more awake.
Get this for RM49 (30ml) from Sephora.
Lancôme Rénergie Collagen+ Lift-Xtend Cream
Its unusual texture is what makes this cream stand out, with a bouncy, stretchy consistency that forms thin threads between your fingers as you apply it.
Inspired by lifting techniques, the high-tension formula is designed to visibly tighten the skin and improve the look of sagging and wrinkles linked to collagen loss. It contains collagen threads alongside collagen peptide and copper tripeptide to support a firmer-looking complexion.
With regular use, the cream is said to help facial contours appear more defined, giving the skin a subtly reshaped appearance. It’s an interesting take on firming skincare for anyone curious about texture-driven beauty innovations.
Get this for RM470 (50ml) from Sephora.
Sephora Collection Jelly Toner Pads
When your skin needs a quick pick-me-up, these Korean-made gel pads can be used in more ways than one. The dual-purpose pads work as a 10-minute mask when you want a more intensive boost, or as a toner for a quick hit of freshness.
There are two versions to choose from: Soothe contains oat extract to help calm the skin, while Glow uses mandarin extract to enhance radiance. Both have a plump, refreshing texture and formulas made with 98% naturally derived ingredients.
The brand also reports visible results from the first use, with further results after 28 days.
Get this for RM95 from Sephora.
Caudalie Resveratrol-Lift Set
This set brings together four firming-focused skincare products for a more complete routine, covering the face, eye area, and both day and night care. The range is designed around improving the appearance of firmness and smoothing visible signs of ageing, with each product serving a different step in the routine.
- Resveratrol-Lift Instant Firming Serum (RM325, 30ml): A lightweight serum designed to visibly firm and smooth the skin while preparing it for the rest of your routine.
- Resveratrol-Lift Firming Eye Gel Cream (RM240, 15ml): This cooling gel-cream targets the delicate eye area to help smooth the look of fine lines and tired-looking skin.
- Resveratrol-Lift Firming Cashmere Cream (RM275, 50ml): A rich, cushiony cream that moisturises while helping skin look firmer, smoother, and more supple.
- Resveratrol-Lift Firming Night Cream (RM275, 50ml): Made for overnight care, this nourishing cream helps replenish moisture while supporting a smoother, firmer-looking complexion.
Get the set or individual products from Sephora.
Elixir Total V Firming Cream
Designed for skin that feels less firm and defined, the Elixir Total V Firming Cream focuses on five areas of the face, including the cheeks, chin, face line, smile lines, and neck.
Its Total V Technology targets five types of collagen to support the skin’s structure, while botanical extracts and glycerin provide lasting hydration for a smoother, plumper feel.
The rich yet non-sticky texture leaves skin looking more lifted and refined, with Elixir’s signature “Tsuyadama” pearl-like glow. Used as part of a daily routine, the cream helps create a more defined-looking facial contour while keeping the complexion soft, supple, and radiant.
Get this for RM410 or RM389.50 (member price) from Watsons.
Hair and Bodycare
Caudalie Anti-Hair Loss Serum
Hair shedding can happen for different reasons, from stressful periods and seasonal changes to postpartum changes and ageing and this Anti-Hair Loss Serum is designed for daily use.
Its lightweight, non-greasy texture makes it easy to work into your routine without leaving the scalp feeling weighed down. The formula is powered by VineOxyl™, a patented ingredient derived from hydroxylated grapeseed oil, which is designed to support hair growth, density, and help prevent thinning.
It also contains soothing peptides derived from organic chia seeds and peas, with the 99% natural-origin active offering antioxidant and soothing benefits while helping to reduce hair loss.
Get this for RM210 (50ml) from Sephora.
K18 Airwash™ Dry Shampoo (Holiday Limited Edition)
Dry shampoo usually comes with the worry of powdery residue, but this non-aerosol formula takes a different approach.
Powered by patented odorbind™ smart-release technology, it captures and neutralises odour-causing molecules instead of simply covering them up, while translucent microbeads absorb excess oil without leaving a heavy white cast.
Mediterranean microalgae also helps balance the scalp and manage oil production over time. The lightweight formula is designed to keep hair feeling fresher for up to three days.
To use, shake well, spray lightly onto sections of the scalp, then massage and brush through. A little goes a long way with this formula.
Get this for RM140 (47ml) from Sephora.
Olaplex Strength & Shine Set (Holiday Limited Edition)
Olaplex brings two of its well-known haircare products together in this limited-edition set, covering both damage repair and everyday styling.
It’s designed to work as a simple two-step routine, starting with a pre-shampoo treatment before moving on to an oil that adds shine and helps protect hair during heat styling. Here’s what’s included:
- N°3 Plus Complete Repair Treatment (100ml): A pre-shampoo treatment that works in just three minutes to help reverse visible signs of hair damage and leave strands feeling stronger and softer.
- N°7 Bonding Oil (30ml): This lightweight oil smooths frizz, boosts shine, and provides heat protection up to 232°C/450°F.
Get this for RM220 from Sephora.
Salt & Stone Ambrette & Pear Deodorant
Staying fresh throughout the day doesn’t necessarily mean reaching for an aluminium-based deodorant.
This award-winning option offers up to 48 hours of odour protection while skipping aluminium, alcohol, parabens, and phthalates. Its formula combines seaweed extracts and niacinamide to help moisturise the skin, while prebiotics support the skin’s microbiome and help neutralise odour.
Rather than leaving behind a typical sharp deodorant scent, it has a clean, warm fragrance with notes of ambrette and pear that works well for anyone.
The extra-strength formula is made for everyday use, giving you long-lasting freshness without making the underarm area feel overly dry.
Get this for RM102 from Sephora.
YSL Beauty Care Crush Hand & Body Serum-In-Cream
YSL Beauty Care Crush Hand & Body Serum-In-Cream combines the richness of a body cream with the lightweight feel of a serum, leaving skin feeling soft, smooth, and nourished without a heavy or greasy finish.
Its silky texture melts into the skin, making it easy to apply across the hands and body throughout the day. Beyond hydration, the formula leaves behind a delicate fragrance that adds a luxurious touch to the everyday body-care routine.
The result is skin that feels moisturised, supple, and comfortably scented, while the elegant texture makes the product feel more like a beauty ritual than a basic moisturiser.
Get this for RM270 from all YSL Beauty boutiques and counters.
Fragrances
Giorgio Armani I Will Eau de Parfum
Jonathan Bailey, Giorgio Armani’s Global Fragrance Ambassador, fronts the new I WILL Eau de Parfum, a fragrance created around confidence, freedom, and self-expression.
The scent opens with a bright, sparkling combination of mandarin and bergamot, before revealing a floral heart centred around orange blossom and jasmine.
As it settles, warm vanilla and sandalwood add a creamy, sensual depth to the composition, creating a soft yet sophisticated trail. The balance of fresh citrus, luminous florals, and warm woods gives I WILL a modern femininity that feels both effortless and distinctive.
It’s a confident, radiant scent designed for those who embrace their individuality and make their own rules.
Get this for RM485 (60ml) from Escentual.
Sol de Janeiro
Sol de Janeiro is giving three of its familiar Cheirosa scents an intensified update with the new Intense Perfume Mists. Available exclusively at Sephora, each one offers a deeper take on the original fragrance:
- Cheirosa 59 Intense Perfume Mist (RM160, 90ml): A richer take on the Cheirosa 59 scent, offering a more intense fragrance experience while keeping it easy to wear throughout the day.
- Cheirosa 62 Intense Perfume Mist (RM160, 90ml): The iconic Cheirosa 62 gets an Intense update, giving fans another way to wear the recognisable scent when they want something with a little more impact.
- Cheirosa 74 Intense Perfume Mist (RM160, 90ml): If you already enjoy Cheirosa 74, this intensified version lets you experience the familiar fragrance in a deeper, more concentrated-feeling mist.
Explore more from Sol de Janeiro at Sephora.
Rabanne Million Red For Her Parfum
A fragrance for those who prefer their scent to make an entrance, this Parfum from the Million collection combines radiant brightness with sensual warmth.
The scent opens with a vibrant feel before unfolding into an intense character on the skin. As it develops, the composition leaves behind an addictive trail that feels bold, feminine, and undeniably alluring.
There is a striking contrast between its luminous side and the darker warmth underneath, giving the fragrance a presence without feeling one-dimensional. It’s the kind of scent that works well when you want something dramatic for an evening out or a special occasion.
Get this for RM580 (50ml) or RM760 (90ml) from Sephora.
Penhaligon’s Endymion EDC
The fragrance opens with the bright, citrusy freshness of bergamot before revealing a warmer, more textured heart. Suede adds a smooth, slightly leathery touch, while coffee brings a deeper richness to the composition. Geranium rounds everything out with its fresh, green-floral character, keeping the scent from feeling too heavy.
Together, the notes create a classic eau de cologne that feels polished, masculine, and easy to wear. The interplay between the sparkling bergamot at the opening and the warmer coffee and suede that emerge as it settles makes it a timeless choice for everyday wear.
Get this for RM450 (30ml) from Sephora.
Salt & Stone Ambrette & Pear Eau De Parfum
Ambrette & Pear is a clean, warm musk that sits close to the skin, creating a soft and familiar scent that feels effortlessly addictive.
It opens with the crisp freshness of juicy pear and sweet orange blossom, balanced by the subtle earthiness of ambrette. As it settles, warm ambroxide and silky jasmine add depth, while soft white musk keeps the fragrance smooth and comforting.
At the base, ISO E Super gives it a skin-like finish that lingers without feeling overpowering. The result is a fresh yet sensual fragrance with a gentle warmth, making it an easy everyday signature scent.
Get this for RM435 (50ml) from Sephora.
Montblanc Legend Elixir
Montblanc Legend Elixir opens with the vibrant freshness of bergamot, lifted by aromatic lavender and a hint of pink peppercorn for a bright, spicy introduction.
At its heart, elegant Iris Germanic brings a smooth, powdery character, balanced by the herbal warmth of clary sage and the fruity sweetness of Pomarose™. As the fragrance settles, Vanilla Absolu Madagascar Orpur™ takes centre stage, adding a rich, creamy sweetness to the composition.
Ambrofix™ and warm resins deepen the dry-down, creating a sensual and long-lasting trail. The result is a powerful, sophisticated scent that balances freshness with warmth and intensity.
Get this forRM295 (30ml), RM425 (50ml), or RM575 (100ml) from Isetan, Parkson, AEON, SOGO, SEIBU, or Sephora.
Carolina Herrera Good Girl Jasmine Absolute Eau De Parfum
Created to mark Good Girl’s 10th anniversary, this Eau de Parfum offers a richer and more seductive take on the iconic scent.
Radiant jasmine takes centre stage, bringing a luminous floral character that is deepened by the sweet, indulgent warmth of caramelised toffee. Benzoin adds a smooth, resinous depth to the composition, giving the fragrance a warm and sensual finish. As it settles on the skin, the gourmand notes become more pronounced, leaving behind an addictive, decadent trail.
The result is an intensified fragrance that feels bold, feminine, and effortlessly captivating, with a delicious sweetness balanced by sophisticated warmth.
Get this for RM390 (30ml) or RM710 (80ml) from Sephora.
TOM FORD Ombré Leather Reserve
Inspired by the rugged landscapes of the American West, TOM FORD Ombré Leather Reserve offers a richer, more intense take on the signature woody leather scent.
Silver juniper and cypress open with a fresh, aromatic quality, complemented by black pepper and violet leaf for a touch of spicy green brightness. At the heart, resinous pinyon wood and Pepperwood™ bring warmth and depth, while vetiver and olibanum add an earthy edge.
The signature black leather accord is intensified with cypriol, cistus, and pine tar, before settling into smoky Texas cedarwood, creamy sandalwood, and benzoin for a warm, balsamic finish.
Currently only available in Singapore, get this for S$90 (RM287.47, 10ml) or S$275 (RM878.38, 50ml) from The Shoppes at Marina Bay Sands or Takashimaya Department Store.
Shiseido Zen Essence Eau De Parfum
A quiet moment of calm comes through in Zen Essence Eau de Parfum, a feminine fragrance inspired by the stillness of a Japanese garden.
Bright bergamot and luminous jasmine create a fresh, uplifting opening, while velvety iris and contemporary mineral musk add a soft, sophisticated depth at the heart. As it settles, comforting vanilla and serene cedarwood wrap the skin in a warm, soothing trail.
The combination of luminous florals, powdery iris, and smooth woods gives the scent a balanced and tranquil character. Long-lasting yet understated, it feels like a gentle pause from the rush of everyday life, leaving a grounded finish.
Get this for RM750 (100ml), RM490 (50ml), or RM330 (30ml) from Aeon (Mid Valley Megamall KL), Isetan (SURIA KLCC, The Gardens Mall), Parkson (Pavilion KL, One Utama, Gurney Plaza, Sunway Carnival, Ipoh Parade), SOGO (Kuala Lumpur, Mid Valley Southkey), and SHISEIDO Boutique (The Exchange TRX, Mid Valley Megamall KL, Sunway Pyramid, Pavilion Bukit Jalil, IOI City Mall, Vivacity Megamall).
