Have you ever seen makeup products that look good enough to eat?

Milk Makeup’s latest creation, the Cooling Water Jelly Tint, has been causing a stir on social media due to its incredibly cute and one-of-a-kind look!

This tint is the freshest addition to the world of food-inspired makeup, and it even includes agar in its formula to give it that unique texture.


i HAD TO TAKE A BITE I COULDNT RESIST 😩🩷 behold.. the new @milkmakeup jelly tint blushes…. 😩😩😩 #blush #milkmakeup #makeupreview

♬ original sound – GIRLS MODE

This product has the consistency of a stick of jelly, making it tempting to take a bite. Unfortunately, the brand has made it clear that it’s strictly not meant to be eaten!

Even though this candy-like stick can’t double up as a sugary snack, it’s still an innovative new product that everyone’s been raving about.

We’ve got all the details on how it works and what it does, so keep reading to learn more!

What Does It Do?


These new @milkmakeup cooling water jelly tints are probably the most INNOVATIVE thing of 2024 but also they deliver one of the most long lasting blush I have ever tried 😭 Check them @sephora or Sephora.com on 2/6 #MilkMakeupPartner #LiveYourLook

♬ original sound – Christie X🤍

The Cooling Water Jelly Tint is a versatile product that can be used as a lip and cheek stain. This means you can use it as both blush and a lip tint, for a natural flush!

With its sheer finish, this tint provides a subtle and effortless look for those who prefer more natural makeup.

If you’re looking for a bolder effect, you can easily layer this tint for a more intense burst of color with a few extra swipes!

Not only does this tint offer beautiful colour, it also contains hydrating ingredients that provide a cooling sensation.

For an extra refreshing effect, you can even store it in the fridge, which is perfect for our tropical climate!

How To Use It?

Credits: @milkmakeup/Instagram

For a quick and easy application, you can swipe this stick directly onto your lips or cheeks.

If you prefer a softer and more diffused look, you can use a fluffy makeup brush to sweep the product onto your skin. This method also helps prevent bacteria from building up on the stick.

Once the tint is on your skin, keep in mind that it dries quickly and can be a bit challenging to blend. So, make sure to work fast to achieve your desired result.

This tint is great for applying directly on bare skin when you’re in a hurry, or want a subtle and natural look, adding a lively hint of color to your complexion.

On the other hand, if you’re wearing a full face of makeup, you won’t need to worry about this product disturbing your foundation or concealer, as it’s said to layer well with other products.

However, it’s important to remember that this is a water-based product, so it works best as a stain under cream products.


they look so tempting to eat 🤤 shades used: burst and spritz #jellytint #makeup #blushstick #milkmakeup

♬ original sound – Roger

Many users have found that this stain is long-lasting and doesn’t transfer easily. However, this also means that it can be difficult to remove.

To completely remove the stain from your skin, try using an oil-based cleanser. This will help break down the product and make it easier for you to wipe it off!

The Shade Range

This tint has four lovely shades that are perfect for adding a natural flush to your look!

Burst is a cool-toned pink that’s sweet and charming, while Spritz is a coral shade that’s perfect for warm-toned skin. Chill is a vibrant red that you can use for a rosy makeup look, and Splash is a unique berry-like purple shade!

Where To Find It?

Credits: @milkmakeup/Instagram

Unfortunately, this product hasn’t quite reached our shores yet! It retails on the Milk Makeup website for US$24 (approximately RM114), but doesn’t ship to Malaysia.

In the meantime, other Milk Makeup products are available on Zalora, so we’re hoping that the Cooling Water Jelly Tint will make its debut here soon.

Featured image credits: @christxiee/Tiktok, @imhannahcho/Tiktok, @rogerwh0/Tiktok.