We’ve seen all kinds of Miffy merchandise from bags to stationery, but who knew it could be so cute when it’s found on beauty products!


We’re glad that SHOBIDO, a Japanese apparel and accessory company has collaborated with Miffy to release a makeup line in Japan made up of five super adorable products and other beauty accessories.


The products in the line include: a lip balm (~RM48.13 or 1,320 yen), face powder (~RM72.19 or 1,980 yen), lip and cheek balm (pictured above, ~RM60.16 or 1,650 yen), eyeshadow (~RM60.16 or 1,650 yen), and makeup sponges (~RM24.06 or 660 yen for a bag of 12).


Mirror, lip balm, lip and cheek balm, and sponges.

Of them, we’re most excited about these beauty sponges (pictured above, surrounding products) that are affordable and oh-so-cute. Here are more photos of the sponges so you know what we mean.




Besides these, the collection also offers mirrors, pouches, and even cotton swabs that are all given a Miffy-themed appearance.

The collection is currently only available on Yahoo Japan.

Photos taken from @y_r_miffy, @purelamo_official, and @yo.8.yo.8.