Marc Jacobs Beauty has announced that they will return in 2025 under a different partnership, after vanishing from store shelves during the Covid era!
Credits: @marcjacobsbeauty/Instagram
In 2021, the brand quietly took a hiatus, leading many fans heartbroken. They announced at that time that they aren’t discontinuing but just taking a break to re-strategise.
After staying quiet for almost two years, the brand has finally announced new partnership with beauty conglomerate Coty, which they have been working with in the fragrance realm. This was almost a no-brainer as Coty has even secured Marc Jacobs Fragrance a spot among the top 10 global female fragrances with its iconic Daisy Marc Jacobs.
Previously, Marc Jacobs Beauty has a licensing agreement with Kendo Brands, which currently has brands like Fenty Beauty, KVD Beauty, and OLEHENRIKSEN in its portfolio.
Since the very beginning, Marc Jacobs Beauty had always created products that stayed true to the brand’s chic and sophisticated identity, such as the classic Marc Jacobs Beauty Highliner Gel Eye Crayon and the fan-favourite Marc Jacobs Beauty Eye-Conic Eyeshadow Palettes.
Now, with Coty at the helm, we can expect Marc Jacobs Beauty to reach new heights with a bolder take on an expanded array of colour makeup, sensorial formulas, and technicolour pigments.
There’s still no word on when the renewed line will be ready for the market, though market insiders are estimating it to happen in about two years’ time – which means, we might be able to get our hands on Marc Jacobs Beauty products again by 2025!
Fans, like us, are also hoping that Marc Jacobs Beauty 2.0 will bring back their most iconic products so that we can finally throw that pathetic last tip of the Highliner Gel Eye Crayon we’ve been saving away!
Feature image credits: @trendmood1/Instagram
