Samsung announced the debut of its new signature colour called Phantom Violet in January and we were pretty excited about the gorgeous shade. Now, the Korean tech giant is partnering K-beauty brand Laneige for an unexpected collaboration in which this colour takes centre-stage.

The partnership features Samsung’s wireless Galaxy Buds Pro earphones and Laneige’s NEO Cushion – two popular products from the Korean brands


Announced via popular Korean beauty platform Powder Room, this collaboration will bring about a special limited-edition set that consists of the tech accessory and cushion compact both designed in Samsung’s super-pretty lilac purple shade.

While the collab is rather surprising, we have to say it makes sense: Laneige’s NEO cushion was designed to look like a chic tech accessory in the first place.

Both products in this collaboration share a similar rounded square packaging that will get you doing a double-take, wondering if you’re holding a pair of wireless earbuds or a cushion foundation compact in your hand.

Currently, all we know is that the collaborative package is set for a wider release on 12 May via official websites of Samsung and Amorepacific (which owns Laneige) in limited quantities. There isn’t definitive news that it will be made available in Malaysia but we’ll update this article once we hear about an official launch.

You can also purchase the regular version of Samsung Galaxy Buds Pro on its own for RM799 or get the Laneige NEO Cushion (RM160), which comes in two variants: Matte and Glow, from all Laneige stores, counters, and Sephora.

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