Glossy lip products often look dazzling upon initial application, but require multiple touchups throughout the day to retain their shiny and pigmenting look.

Its a reason why makeup enthusiasts have resigned to accepting the fact that a “glossy, transfer-proof lippie” is an oxymoron…until recently. So, what’s the secret to maximising the longevity of your perfect pout? See what the gurus on TikTok have found.


No transfer glossy lips? 👄 #glossylips #testingmakeup #beauty

♬ original sound – Amelia Olivia

As seen on user @ameliaolivia, the Super Stay Vinyl Ink Longwear Liquid Lipcolor by Maybelline New York appears to be the solution to our fleeting glossy lip problems. It glides on gorgeously in one coat, and upon being set for about five seconds, passes the kiss-proof check.

As each liquid lipstick also comes with an arrow-shaped applicator, it offers you enough precision to skip lipliner if you’re in a pinch. She also noted that she found herself only having to reapply the lipstick once, after four hours of wear.

A formula that’s taken years to perfect

In the case of glossy lip products, ingredients used to create that desirable shiny look are often liquids, such as oils or waxes. This explains why they tend to slide around easily on the lips and fade sooner rather than later.

In fact, creating a gloss with an iron strong hold has been of interest to many cosmetic brands for awhile now. According to Maybelline New York, their cosmetic chemists have taken seven years, over 50 trials, and an entire global team’s support of engineers and scientists to derive the right formula to attain that long-lasting shine.

By figuring out the right ratio of two silicone resins, they were able to create a glossy shine on the Vinyl Ink Lipcolor that could sit on top of colour pigments without causing disturbance to them.

The right way to wear it

Credit: @qiqi/Xiao Hong Shu

Yes, there’s a wrong way to wear it. Some reviewers have commented that the formula appears “too watery” or “too runny”. However, this is likely caused by failing to shake the product sufficiently before attempting to apply it.

As pigments and oils in liquid lipsticks tend to become separated during storage, this leaves the formula in a watery or runny state. By not mixing the contents up, you’re also ruining your chances of attaining that transfer-proof effect the product promises.

So, here’s an essential application tip to follow if you do end up purchasing the Vinyl Ink Lipcolor!

According to Maybelline’s official instructions, you have to make sure to shake the tube for at least five seconds before applying. Then, apply as you normally would to clean, dry lips and let it fully dry.

Afterwards, the almost weightless formula should leave behind a gloss that feels only slightly sticky, and an effect that lasts up to 16 hours.

The shade range

Credit: @qiqi/Xiao Hong Shu

The Vinyl Ink Lipcolor comes in an assortment of 15 shades that leans heavily towards the pink and red tones, and is packed with substantial pigment that is bold enough to show up and stand out against all skin tones.

At just RM51.90 per tube, it also stands as an affordable dupe for a more luxe version of these revolutionary transfer-proof liquid lipsticks, such as Haus Lab’s Atomic Lip Lacquer.

Maybelline New York Superstay Vinyl Ink Longwear Liquid Lipcolor retails for RM51.90 and is available at leading retailers and Shopee. A discount is available at the time of writing. Tap in to see updated price.

Featured image credit: @clara.slays/TikTok