Fendi, the prestigious Italian luxury label, is unveiling a fresh line of premium fragrances and as it prepares to celebrate its 100th anniversary. This collection is designed to honour the brand’s rich history and its notable figures, spanning from its founder to the newest generations, such as Kim Jones and Silvia Venturini Fendi.

Teaming up with LVMH’s fragrance specialists, Fendi has crafted a brand-new fragrance line. Fendi used to have a line of fragrances, but it was discontinued 10 years ago. This new in-house developed collection also marks a comeback of the brand’s fragrance line, and it will be available to purchase from Fendi stores and online from next month.

You’ll find a selection of seven diverse fragrances to choose from. These scents boast carefully selected, concentrated ingredients such as Tunisian orange blossom absolute, Calabrian bergamot, Indonesian patchouli, French iris, and Madagascan vanilla, among others.

Casa Grande

Introducing Casa Grande by Fendi, a delightful leather fragrance designed for both women and men. This fragrance is a fresh addition to the market, having been launched in 2024. The talented nose behind this captivating scent is Quentin Bisch.

Ciao Amore



Ciao Amore is a fragrance for women and men, perfect for those who prefer unisex scents. The main notes include fig, tonka bean, orange blossom, and fig leaf.

Dolce Bacio


If you love calming scents, Dolce Bacio will become your favourite. Its top notes include patchouli, often used in aromatherapy to alleviate stress, anxiety, and promote relaxation.

La Baguette


La Baguette is one of the floral scents that include iris as its main ingredient. Iris provides a delicate and sophisticated fragrance to perfumes. Its floral and powdery aroma add a touch of elegance to fragrances, making them suitable for various occasions.

Perche No

A woody scent that includes pink pepper for those who are into spicy fragrances. Peppery fragrances can have an energising and refreshing effect on the wearer and those around them. The spicy and zesty aroma can uplift the mood and provide a sense of vitality and vibrancy.

Prima Terra

Consisting of a combination of rosemary, moss, and tangerine, Prime Terra will provide you with the best aromatic and clean perfume experience. Rosemary contains natural antimicrobial properties that can help neutralise odours and act as a deodoriser. Using rosemary perfume can help keep you feeling fresh and clean throughout the day.

Sempre Mio

Sempre Mio is a great choice for citrus lovers! The mixture of lemon, orange blossom, and cedarwood will make you feel light and fresh. This is the perfect scent for daily wear as citrus in perfume offers a refreshing, mood-enhancing, and versatile fragrance experience, making it a popular choice for many perfume enthusiasts.

Starting from 20 June, you’ll be able to get this perfume at Fendi boutiques and on the brand’s e-commerce site, with each scent retailing for $330 (approximate RM 1,400).