When the festive season rolls around, brands release products dressed in special holiday packaging, and we can’t get enough of all the Christmas gift sets we’ve seen so far.

What we certainly didn’t expect is this limited-edition Christmas toothpaste from Colgate, and now that we’re aware of it, we want it – badly.

Christmas Colgate transparent

Packaged in a transparent holiday tube with “Merry Christmas” written above a minimalist forest background, this special toothpaste makes a special gift for anyone who receives it.

It shows off the crystal-clear toothpaste itself, which is a striking contrast from the usual stark white toothpaste we’re used to. If you look closer though, you would realise that it’s not the only interesting bit about this product.

Christmas Colgate toothpaste

When you squeeze the toothpaste out onto your toothbrush, you’ll see festive tree sequins and red shredded confetti that melt in your mouth when brushing.

Christmas Colgate packaging

Even the box it’s kept in is a special Christmas packaging with similar merry motifs. We love how beautiful and festive it looks, as the red branding of Colgate really works here.

We can imagine it would be easy to give this as a gift as well, as you can easily pop this in a gift bag or wrap this box up in gift wrapping.

You can get the 2021 Christmas Colgate on Taobao for ¥99.90 (~RM66.23), while the 2020 version is available for RM64.20 on Shopee.