Every October, the beauty world turns pink in support of Breast Cancer Awareness Month. It’s a time to raise awareness, show support, and give hope to those affected by the disease. This year, several beauty brands are stepping up to make a real difference.
From donating part of their proceeds to funding research and helping survivors, these brands are proving that beauty can have a powerful purpose.
Here are 10 beauty brands giving back in meaningful ways while reminding us that self-care can also support a greater cause.
Estée Lauder
Estée Lauder has long been at the forefront of breast cancer awareness through its global Breast Cancer Campaign, inspired by Evelyn H. Lauder — founder of the Breast Cancer Research Foundation® (BCRF) in 1993.
For 32 years, the brand has continued to champion hope, progress, and a future free from breast cancer. This October, Estée Lauder proudly celebrates Breast Cancer Awareness Month with a collection of limited-edition Pink products, each designed to make a meaningful impact while supporting the cause.
You can explore the full range of Pink Ribbon products on the brand’s official website.
How it gives back: For every purchase of this product, 100% of the purchase price (up to a maximum of US$635,000) will be donated to the Breast Cancer Research Foundation® (BCRF) between 1 September 2025 and 30 June 2026.
The Transforming Hope Lip Collection Pink Ribbon Makeup Gift Set retails for RM189.65 (US$45) on its official website.
Aveda
Aveda continues its mission of combining beauty, wellness, and social responsibility with its Limited-Edition Hand Relief™ Moisturizing Creme with Calming Shampure™ Aroma.
This rich hand cream deeply nourishes dry skin with andiroba oil and plant-based hydrators, leaving hands noticeably softer and smoother. It also carries Aveda’s signature Shampure™ scent — a calming blend that instantly soothes both skin and senses.
How it gives back: Beyond its soothing Shampure™ scent, this release supports a meaningful cause. Aveda will donate US$10 from every US$20 purchase (up to US$350,000) to the Breast Cancer Research Foundation®, helping fund cruelty-free research to advance the fight against breast cancer.
The Limited-Edition Hand Relief™ Moisturizing Creme with Calming Shampure™ Aroma retails for RM84.29 (US$20) on its official website.
FINO
FINO is joining the pink movement this month with a limited-edition Premium Touch Pink Ribbon Hair Mask. The cult-favourite Japanese hair mask, known for its six beauty serum ingredients that deeply repair and smoothen strands, now comes in a pink design to raise breast cancer awareness.
It’s the same deeply nourishing formula fans love, just dressed in pink with a purpose, making it an easy way to show support while giving your hair a little extra love.
How it gives back: For every limited-edition product sold exclusively at AEON Wellness, RM1 will be donated to BCWA Malaysia, making it easy to show support while giving your hair a little extra love.
The FINO Premium Touch Pink Ribbon Hair Mask is available at Aeon Wellness.
Bobbi Brown
Bobbi Brown is adding a radiant touch to Breast Cancer Awareness Month with its Limited-Edition Powerful Pink Highlighting Powder.
Inspired by the brand’s bestselling Pink Glow shade, this full-size highlighter combines the texture of a gel and powder to create a smooth, luminous finish that enhances both cheeks and eyes.
The silky formula glides effortlessly over the skin, leaving a natural, healthy-looking glow. Each compact comes in special pink ribbon packaging designed to honour the cause.
How it gives back: Bobbi Brown will donate US$110,000 to the Breast Cancer Research Foundation® (BCRF) in 2025 to help fund life-saving research.
The Limited-Edition Powerful Pink Highlighting Powder retails for RM244.44 (US$58) on its official website.
Bumble and bumble
The brand’s #1 best-seller, Hairdresser’s Invisible Oil Heat/UV Protective Primer, gets a pink ribbon makeover in support of The Estée Lauder Companies’ Breast Cancer Campaign.
Infused with the signature Featherlight 6-Oil Blend, this multitasking leave-in conditioner hydrates, reduces frizz, and adds shine while protecting hair from heat styling up to 450°F (232°C). Suitable for all hair types and textures, it leaves strands feeling soft, smooth, and nourished.
How it gives back: For every limited-edition Hairdresser’s Invisible Oil Heat/UV Protective Primer sold, Bumble and bumble will donate 50% from the purchase price, with a maximum donation of $68,00 to the Breast Cancer Research Foundation® (BCRF) between 1 October 2025 and 30 June 2026.
The Hairdresser’s Invisible Oil Heat/UV Protective Primer retails for RM143.29 (US$34) on its official website.
Tom Ford Beauty
Featuring subtle pink accents as a nod to The Estée Lauder Companies’ Breast Cancer Campaign, Tom Ford Beauty’s Limited-Edition Lip Color in shade 03 Casablanca combines luxury with purpose.
This satin-finish lipstick delivers rich pigment and full coverage with a smooth, moisturising feel. The deep rose hue adds a timeless touch of elegance, while the special packaging reflects the brand’s continued support for the Breast Cancer Research Foundation® (BCRF).
How it gives back: Tom Ford Beauty will donate US$200,000 to the Breast Cancer Research Foundation® (BCRF) to help advance life-saving breast cancer research.
The Limited-Edition Lip Color retails for RM261.30 (US$62) on its official website.
Clinique
Developed by dermatologists, Clinique’s Dramatically Different Moisturizing Lotion+ takes on a new look with its Great Skin, Great Cause limited-edition release.
The iconic yellow moisturiser, loved for its lightweight yet deeply hydrating formula, now comes with a pink ribbon keychain to honour and support breast cancer awareness. It’s allergy-tested and 100% fragrance-free, staying true to Clinique’s gentle skincare philosophy while carrying a meaningful message of hope.
How it gives back: Clinique will donate US$10 from each purchase, up to US$500,000, to the Breast Cancer Research Foundation® (BCRF) from 1 September 2025 to 30 June 2026.
The Dramatically Different Moisturizing Lotion+ retails for RM206.51 (US$49) on its official website.
Dr.Jart+
This rich, cushiony hand cream delivers instant comfort while supporting a meaningful cause. The Ceramidin™ Moisturizing Hand Cream Pink Ribbon Edition is packed with Ceramide NP, Panthenol, and 4% Glycerin to deeply hydrate and strengthen the skin barrier.
Its fast-absorbing texture leaves behind a soft, non-sticky finish, forming an invisible moisture layer that keeps hands feeling smooth and healthy. Dermatologist-tested and gentle on skin, it’s a daily essential with a purpose.
How it gives back: Dr.Jart+ will donate US$10 from each purchase made between 1 October 2025 and 30 June 2026.
The Ceramidin™ Moisturizing Hand Cream Pink Ribbon Edition retails for RM63.22 (US$15) on its official website.
Origins
Another brand lending its support to The Estée Lauder Companies’ Breast Cancer Campaign is Origins, with its Limited-Edition Light Rose™ Moisturizing Hand Cream.
Formulated with nature’s most comforting ingredients like conditioning Meadowfoam Seed Oil and plant-derived Glycerin, this hand cream deeply hydrates and softens dry hands.
The sensorial blend of Rose, Lavender, and Mandarin leaves a soft floral aroma that soothes the senses while keeping the skin smooth and supple.
How it gives back: Origins will donate US$25,000 to the Breast Cancer Research Foundation® (BCRF) in 2025 to help fund life-saving research.
The Limited-Edition Light Rose™ Moisturizing Hand Cream retails for RM84.29 (US$20) on its official website.
GHD
The ghd Pink Collection brings a touch of purpose to your styling routine. Each tool, from the Chronos Styler and Gold Styler to the Duet Blowdry 2-in-1 Hair Dryer Brush, Duet Style 2-in-1 Hot Air Styler, and Glide Hot Brush, comes in a limited-edition pink sorbet hue to support a meaningful cause.
How it gives back: For every product purchased, £10 will be donated to breast cancer charities around the world. In the UK, the funds go to Breast Cancer Now, supporting vital research and care for those affected by breast cancer.
The GHD Pink Collection is available on its official website.
