After a phenomenal world tour and an out-of-this-world concert film, Queen Bey is back with an incredible new business venture – the haircare brand Cécred.
Beyoncé’s journey into the world of haircare began at a young age, when she helped out at her mother’s salon. In fact, her career began with performances for her mother’s clients while they got their hair done!
Given her background, it’s no wonder that top-notch haircare is a passion of hers.
Cécred’s products draw inspiration from traditional haircare methods, and are made with organic ingredients to keep your hair healthy and strong.
Championing inclusivity and innovation, the brand aims to cater to all hair types and textures.
Read on to discover the exciting lineup of products in Cécred’s debut collection!
About The Brand
Credits: @cecred/Instagram
Cécred has combined cutting-edge haircare technology with traditional ingredients like oils, honey, and fermented rice water, in order to develop powerful formulas.
The brand has spent years conducting thorough testing and extensive research, ensuring that their products are scientifically proven to be effective.
Every product from Cécred is enriched with their distinctive Temple Oud fragrance, which is a delightful blend of oud, jasmine, and sandalwood, giving it a warm and gentle aroma.
To add to the allure, these concoctions are presented in opulent packaging that resembles ancient stone statues, adding a touch of luxury to your haircare routine.
Credits: @cecred/Instagram
Plus, the brand and their products are driven by a good cause. Cécred will partner with Beyoncé’s philanthropic foundation, BeyGOOD, to create the BeyGOOD x Cécred Fund.
Through this fund, US$500,000 will go towards cosmetology school scholarships and salon business grants every year, fostering and supporting talent within this industry.
The Foundation Collection, their initial launch, is now available on Cécred’s website. It includes eight must-have products for scalp and hair care, designed to cleanse, condition, and repair your locks.
However, do keep in mind that Cécred does not currently ship to Malaysia!
To get these products, you can try out postal forwarding services like MyUS to ship these products from the US to Malaysia.
Hydrating Shampoo
With the power of hyaluronic acid, this shampoo works to moisturise each strand, leaving your hair visibly stronger and healthier.
It has a luxurious and soft lather, and its gentle formula ensures your hair stays nourished and hydrated.
Cécred’s Hydrating Shampoo retails for US$38 (approximately RM180.12) on their website.
Clarifying Shampoo and Scalp Scrub
This product is promoted as “skincare for your scalp”, formulated with mild exfoliants, and infused with fermented purple willow bark and tea tree oil.
Its main goal is to effectively remove any product buildup and residue from your scalp, resulting in a nourished and deeply cleansed scalp.
Cécred’s Clarifying Shampoo and Scalp Scrub retails for US$30 (approximately RM142.20) on their website.
Moisturizing Deep Conditioner
The Moisturizing Deep Conditioner is specially crafted with a luscious and velvety consistency, combining the goodness of African oils and shea butter.
It deeply nourishes and revitalizes dry and dull hair with these luxurious ingredients, leaving it more vibrant and effortlessly manageable.
For those with curly and coiled hair in need of intense hydration and moisture, this conditioner is an absolute game-changer!
Cécred’s Moisturizing Deep Conditioner retails for US$38 (approximately RM180.12) on their website.
Moisture Sealing Lotion
This multipurpose lotion is perfect for taming frizz and adding shine to lackluster hair, while also defining curls for a polished look that lasts all day.
It not only moisturises your hair to help combat split ends, but also assists with styling, leaving your hair looking smooth and shiny.
Cécred’s Moisture Sealing Lotion retails for US$38 (approximately RM180.12) on their website.
Reconstructing Treatment Mask
If your hair has been through some rough times due to heat styling or chemical treatments, this hair repair mask is just what you need!
It has been clinically tested to effectively reduce damage and visibly enhance the strength of your hair, ensuring that your strands don’t break easily.
Cécred’s Reconstructing Treatment Mask retails for US$42 (approximately RM199.08) on their website.
Fermented Rice and Rose Protein Ritual
Indulge in a luxurious haircare routine with this exceptionally unique product!
Step 1 is a finely-ground protein powder that turns into a strengthening hair rinse when blended with water, while Step 2 is a silky rinse treatment that will leave your hair incredibly soft and shiny.
Cécred’s Fermented Rice and Rose Protein Ritual retails for US$52 (approximately RM246.48) on their website.
Ritual Shaking Vessel
Designed to complement the Fermented Rice and Rose Protein Ritual, this vessel serves as a handy tool to effortlessly blend the protein powder!
Simply fill the vessel with warm water, add your powder packet, and give it a good shake to dissolve the powder into a nourishing hair rinse treatment.
Next, gently pour the mixture over your hair, utilising the provided nozzle for precise application.
Cécred’s Ritual Shaking Vessel retails for US$20 (approximately RM94.80) on their website.
Nourishing Hair Oil
With a remarkable combination of thirteen nourishing oils, this product effectively locks in moisture and ensures your hair stays hydrated throughout the day.
It effortlessly absorbs into your hair, so it’s oil is guaranteed to revive and rejuvenate dry or dull hair!
Cécred’s Hydrating Shampoo retails for US$44 (approximately RM208.56) on their website.
Featured image credits: @cecred/Instagram.
