Shopping for beauty and skincare products in Japan is an unparalleled experience. You’ll discover products infused with ancient traditional ingredients, combined with innovative techniques to give you younger-looking skin and slow down the ageing process.
To help you find the best deals, here are the top six beauty stores in Japan you can visit:
Ainz & Tulpe Shinjuku
Ainz & Tulpe is a beloved Japanese drugstore chain, offering trendy and stylish beauty products aimed at women in their 20s and above.
The flagship store in Shinjuku spans three floors, featuring a variety of local and international beauty brands. It also boasts exclusive collections like Ayura, Lips & Hips, and Dazzshop.
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You can often find limited-edition J-beauty items that are hard to get elsewhere. After shopping, relax with a bubble tea at the Taiwanese-style café on the second floor, perfect for recharging before continuing your beauty haul.
DV Recommends
Fino Premium Touch Hair Mask
A rich, intensive treatment that deeply nourishes and repairs dry, damaged hair with a blend of royal jelly, PCA, and lipid-based ingredients. Its lightweight yet deeply hydrating formula leaves hair silky smooth, shiny, and more manageable without feeling greasy.
Aruya Aromatic Wash
This gentle yet refreshing cleanser is infused with botanical extracts to cleanse and hydrate the skin while leaving a soothing fragrance. Its lightweight formula lathers beautifully, washing away impurities without stripping moisture, making it perfect for daily use.
Lips & Hips Body Jam Scrub
Indulge in a luxurious exfoliation with the Lips & Hips Body Jam Scrub, a rich, jam-like formula that buffs away dead skin cells for a smoother, softer feel. Infused with moisturising ingredients and a delightful scent, it leaves your skin refreshed, radiant, and touchably smooth.
Address: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−36−10 ミラザ新宿ビル B1F〜2F
Opening hours: 10am – 10pm (Mon to Sun)
RetaW
Created by famed streetwear designer Hiroshi Fujiwara, RetaW is a luxury lifestyle brand focused on fragrances and personal care. Known for its distinctive scents, the brand’s Tokyo store in Aoyama offers a sensory journey, showcasing a range of body washes, creams, and home fragrances.
RetaW is all about luxury with locally sourced ingredients, blending captivating aromas into their high-quality products. This minimalist yet elegant store invites you to indulge in sophisticated scents that elevate your daily beauty routine.
DV Recommends
Evelyn* Body Shampoo
Infused with the rich, fruity notes of bergamot and champagne, this versatile body shampoo elevates your bath time with a soothing and aromatic experience. Designed for both body and hair, it gently cleanses while leaving a refreshing scent that lingers.
Allen Fragrance Body Cream
Formulated to keep your skin soft and hydrated while leaving behind a delicate, long-lasting fragrance.
Use it as a moisturiser or a light perfume. Enriched with ceramide, shea butter, safflower oil, and natural extracts of chamomile flower, burdock root, and sage leaf to soothe your skin and promote relaxation.
Fragrance Hair Water
From the first spritz, this fragrance hair water surrounds your hair with a soothing, fresh aroma of airy soap bubbles, accented with hints of ozone and cedarwood.
Address: 1F, 4-chōme−28−12, Tokyo 150-0001, Japan
Opening hours: 12pm – 7pm (Mon to Sun)
Skincare Lounge by Orbis
For a tranquil skincare experience, head to the Skincare Lounge by Orbis, located in Aoyama. This flagship store opened in 2020 and is a skincare sanctuary for beauty enthusiasts.
The lounge offers a unique space spread across three floors, featuring a retail area, a juice bar, a skincare salon, and even a powder room for makeup touch-ups.
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You can book workshops to learn skincare tips or receive personalised consultations from expert beauty advisors. One standout feature is the chance to customise your own Orbis U lotion bottle, making it a special addition to your skincare collection.
DV Recommends
Orbis Wrinkle Bright UV Protector
Shield your skin with this 3-in-1 UV protector that’s designed to combat premature ageing and visible signs of ageing. This innovative formula not only protects against UV damage, wrinkles, and pigmentation but also offers comprehensive defense against near-infrared rays and reduces blue light exposure by 40%.
Orbis Pure Serum Rouge (G01 Lady Sepia Single Piece)
This hydrating lipstick glides on smoothly, delivering rich, vivid colour while keeping your lips soft and moisturised. Infused with skin-loving ingredients, it enhances your lips with a fresh, radiant finish.
Perfect for effortless beauty, this single-piece rouge ensures a polished look with lasting comfort and nourishment.
Orbis Clearful Acne Spots
Orbis Clearful Acne Spots is a fast-acting treatment gel designed to tackle pimples. Its unique formula sticks to the skin, delivering acne-fighting ingredients like Sophora Root Extract and Lingzhi Extract to target blemishes while shielding skin from outside irritants.
The gel contains AC Oil Sensor Powder to soak up excess oil and sebum, helping prevent breakouts without drying out the skin. Plus, Apricot Nectar softens the skin, allowing active ingredients to work quickly for smoother, clearer skin.
Address: 5 Chome-7-1 Minamiaoyama, Minato City, Tokyo 107-0062, Japan
Opening hours: 10am – 8pm (Mon to Sun)
Cosme
Cosme is one of Japan’s popular retail stores for beauty products. According to TikTok influencer @sopeats, it is like Sephora but better.
The store features a section dedicated to weekly rankings, showcasing the top products for that particular week. Additionally, there is an entire tester bar and mini product sections near the checkout, enhancing the shopping experience.
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This store offers a wide range of cosmetics, including makeup, skincare, hair care, and beauty tools. They feature both local Japanese brands and international favourites, catering to various beauty needs and preferences.
Additionally, they’re well known for their comprehensive product selection, knowledgeable staff, and frequent promotions, making them a go-to destination for beauty enthusiasts.
DV Recommends
Saborino Morning Facial Sheet Mask
At Cosme, you can find this Saborino Morning Facial Sheet Mask is a time-efficient skincare solution designed to streamline your morning routine. This versatile sheet mask functions as a cleanser, toner, and moisturiser all-in-one, helping you save valuable time while still providing essential care for your skin.
TirTir Mask Fit Aura Cushion Foundation
And for those who’ve been eyeing TirTir’s cushion foundations, you can certainly find them at Cosme too! This cushion foundations are renowned for their flawless coverage and hydrating formula, making them a favourite among beauty enthusiasts seeking a radiant, dewy finish.
Plus, the brand has now expanded its shade range, making it easier to find your perfect match and cater to a wider variety of skin tones.
Majolica Majorca Lash Jelly Drop
Designed to keep your eyelashes healthy and strong, the Majolica Majorca Lash Jelly Drop features eyelash-firming ingredients like jujube fruit extract and glycerin to lock in moisture. Gentle enough for the sensitive eye area, it nourishes and adds elasticity to damaged cuticles and delicate lashes, promoting a natural curl.
Address:1 Chome-14-27 Jingumae, Shibuya City, Tokyo 150-0001, Japan
Opening hours: 11am – 9pm (Mon to Sun)
Don Quijote
Don Quijote, another popular discount chain in Japan, is known for its vast array of products, including unique beauty items. You can discover innovative Japanese beauty products like sheet masks, specialised hair treatments, and unique skincare gadgets.
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Their beauty section frequently features exclusive or hard-to-find items, making it a treasure trove for beauty enthusiasts seeking the latest trends and effective beauty solutions.
DV Recommends
Biore UV sunscreen SPF5
Don Quijote Japan provides a diverse selection of beauty and skincare products, including Biore UV sunscreen SPF50 in mist form. Known for its effective sun protection and lightweight formula, it is a must-have for skincare enthusiasts.
Nivea UV Super Water Gel
The Nivea UV Super Water Gel is a lightweight, non-sticky sunscreen that provides broad-spectrum protection. Its water-based formula hydrates the skin while shielding it from harmful UV rays, making it ideal for daily use.
Dermatologist @denverskindoc praises this product as one of his favourites due to its effective sun protection and gentle, hydrating formula, which is suitable for all skin types, including sensitive skin.
Melano CC Vitamin C Serum
Melano CC Vitamin C Serum is a highly regarded antioxidant serum known for its effectiveness in brightening the skin, reducing dark spots, and evening out skin tone. Its powerful formula enhances collagen production, leading to firmer and more radiant skin over time.
Matsumoto Kiyoshi
Matsumoto Kiyoshi is a renowned drugstore chain in Japan, celebrated for its wide range of beauty and health products.
While you’re there, you can discover distinctive beauty items, including premium Japanese skincare products, cutting-edge facial masks, and sought-after cosmetics from leading Japanese brands.
DV Recommends
Kiss Me Heavy Rotation Eyebrow Pencil
The Kiss Me Heavy Rotation Eyebrow Pencil is an ultra-fine pencil that runs smoothly on skin, providing a natural finish. It’s waterproof, ensuring long-lasting, beautiful brows that frame your face perfectly.
Agaluci ND Retinol Serum
At first glance, you might think it’s for your under eyes, but it’s actually an intensive anti-wrinkle serum for your face! This powerful formula, enriched with retinol and sea sponge microspicules, targets wrinkles and sagging skin.
Enhanced with a blend of cosmetologically proven ingredients, it works to improve skin texture while delivering a noticeable lifting effect, leaving your complexion looking firmer, smoother, and rejuvenated.
Argelan Double Booster Serum
The Argelan Double Booster Serum is a skincare product designed to improve skin texture and provide deep hydration. Infused with nearly 99% natural ingredients, including organic carbonic acid, it helps smooth, tone, and lift the skin.
The serum’s dense bubbles penetrate deeply to brighten and moisturise, leaving your skin feeling refreshed and rejuvenated.
Chuo City, Tokyo
Address: 5 Chome-5-1 Ginza, Chuo City, Tokyo 104-0061, Japan
Opening hours: 10am – 10pm (Mon to Sun)
Shinjuku City, Tokyo
Address: 3 Chome-17-3 Shinjuku, Shinjuku City, Tokyo 160-0022, Japan
Opening hours: 9am – 9.45 pm (Mon to Sun)
Taito City, Tokyo
Address: 1 Chome-30-2 Asakusa, Taito City, Tokyo 111-0032, Japan
Opening hours: 9am – 9.45 pm (Mon to Sun)
Mega Don Quijote
Mega Don Quijote, an expanded edition of the well-known Don Quijote discount chain in Japan, provides a wide range of products, including one-of-a-kind beauty items.
Additionally, it’s open 24/7, allowing you to visit at any time of the day to explore a diverse selection of Japanese beauty products like high-quality sheet masks, advanced hair treatments, and cutting-edge skincare devices.
DV Recommends
Kiss Me HEROINE MAKE Long UP Mascara Super Waterproof
The Kiss Me HEROINE MAKE Long UP Mascara Super Waterproof is a fan-favourite for its ability to create long, voluminous lashes that last all day.
Its waterproof formula ensures it won’t smudge or flake, even in humid conditions, making it perfect for all-day wear. Japanese love it for its durability and its ability to hold curls, offering long-lasting, defined lashes without the need for touch-ups throughout the day.
Senka Perfect Whip Beauty Foam White Clay
Senka Perfect Whip Beauty Foam White Clay is part of Senna’s skincare collection, offering a deep-cleansing solution that helps purify the skin. Its gentle yet effective formula, enriched with white clay, removes impurities and excess oil, leaving the skin feeling refreshed and smooth.
& Honey Melty Moist Repair Shampoo
& Honey’s concept is centred on delivering ultimate moisture by focusing on your hair’s hydration balance. While traditional shampoos containing just 10 to 12% moisture, &honey increases this to 14%, providing an enhanced level of hydration that lasts.
Over 90% of the ingredients are deeply hydrating and replenishing, including honey, argan oil, hyaluronic acid, and more, ensuring your hair stays moisturised and nourished.
Address: 28-6 Udagawacho, Shibuya City, Tokyo 154-0042, Japan
Opening hours: 24 hours (Mon to Sun)
