Brace yourself for some unexpected new launches coming your way this August!

From skincare, to body care, makeup and more, we’ve got a wide list of new launches for you to check out. So, to make your shopping experience less stressful, we’ve sifted through the lot, and picked only best new beauty products we thought you would love to have on your vanity.

So, ahead are 23 new beauty launches just for you (but we’d love if you share it around too)!

P.S. Here’s our top pick for July.

New beauty launches – Makeup

H Trio Healthy Glow Powder

The H Trio Healthy Glow Mineral Powder comprises 5 elegant shades, delivering a healthy, radiant glow upon application. Like the caress of sunlight, this finely iridescent, semi-matte, pigmented powder brings natural warmth to the skin.

The shape and contours of the face are enhanced and depth is added progressively as complexion comes to life – under a new light, subtly sun-kissed, radiant, and vibrant for all day wear.

This retails for RM506 at Hermés boutique, Pavilion Kuala Lumpur, and Hermés counters in Parkson. 

Tarte Maneater Pumped Up Lash Curler Set

This pumped-up lash curler set from Tarte is all you need to get full volumise eyelashes.

The set features a limited-edition lash curler in the signature Maneater in leopard print and Deluxe Maneater, Voluptuous Mascara that dramatically curls and lifts your lashes for a captivating look.

So, get ready to rock your look with this new beauty launch lash curler set, and unleash the true man-eater (we don’t mean literally) in you!

This retails for RM100 on Sephora

Rare Beauty All Of The Above Weightless Eyeshadow Stick

In six different shades, this super creamy eyeshadow stick does it all!

Almost like a magic wand for your eyes, this makes lining, shading, smudging, and highlighting a breeze. You can create precise lines or blend it out for a beautiful wash of colour.

Plus, it’s crease-resistant, so your eye makeup stays looking fresh all day long.

The eyeshadow stick is packed with ultra-fine, sparkly pearls that give your eyes a multidimensional pop. As an added bonus, there’s a built-in sharpener, making it easy to keep the tip on point.

This retails for RM108 on Sephora

Huda Beauty Lip Blush Creamy Lip & Cheek Stain

This dual-purpose product is a hydrating, creamy lip, and cheek tint that adds a beautiful pop of colour.

You can easily adjust the intensity from subtle to vibrant with just a few strokes. The formula is made with hyaluronic acid powder and coconut extract, making it super comfortable, lightweight, and moisturising.

Applying it is a breeze, thanks to the doe-foot applicator, which glides smoothly on your lips and cheeks, making it perfect for on-the-go use.

This retails for RM113 on Sephora

Tarte Big Ego Amazonian Clay Eyeshadow Palette

The only thing you should smoke are your eyes, and this palette has got you covered! Boost your confidence with this amazing palette that’s perfect for creating a range of bold looks, from grunge to flirty.

The ultra-slim palette features 18 brand new cool-tone shades in different finishes like glitter, matte, and satin.

You can use your favourite eyeshadow brush or even your fingertips (for the glitter toppers) to apply these eyeshadows. Let your creativity flow, and have fun playing with these eyeshadows!

This retails for RM225 on Sephora.

Natasha Denona Yucca Eyeshadow Palette

Another eyeshadow palette we’ve got to share with you is this beautiful creation from Natasha Denona called the Yucca Eyeshadow Palette.

It’s a stunning collection of 15 fiery shades comes together in an exquisite palette, giving you a fantasy-like experience.

The shades are buttery smooth, providing maximum colour payoff that blends seamlessly to create vibrant, highly-pigmented, and long-lasting looks.

No matter your skin type or tone, these rich pressed shadows will leave your skin with an optimum texture and offer comfortable all-day wear.

This retails for RM340 on Sephora

New beauty launches – Fragrances

Paco Rabanne Lady Million Royal EDP

Lady Million Royal by Paco Rabanne, designed to capture the essence of challenging femininity – to live daringly, as your own unique self.

The eau de parfum’s top notes of pomegranate are fruity and slightly tart, emanating an aroma that is known to help stimulate creativity and inspire a sense of enthusiasm.

Complemented by energising mandarin and sweet, uplifting jasmine, let this invigorating potion boost self-confidence and help you feel like a one in a million.

This retails for RM524 (80ml) on Sephora

Jo Loves White Rose & Lemon Leaves A Fragrance Parfum

This stunning looking perfume makes you feel like you’re walking through a garden of white roses with a fresh and uplifting hint of lemon leaves in the air.

It blends the delicate white Norma Jean Rose with a subtle touch of Peppered Citrus, creating a warm and settling aroma on your skin. This combination of white roses and lemon creates a fragrance that is both sophisticated and refreshing, perfect for anyone who loves floral scents.

This retails for RM630 (100ml) on Sephora

Sol De Janeiro Brazilian Crush Cheirosa 62 Hair And Body Fragrance Mist

This versatile perfume instantly transports you to your dream vacation in Rio. It’s like a warm, and delicious mist that captivates your senses, making you feel refreshed immediately.

Bursting with an alluring pistachio and salted caramel scent, it’s a fragrance that you can spritz anywhere – on your hair, clothes and in your space to enjoy the delicious lingering scent of summer.

This retails for RM187 (240ml) on Sephora

Versace Vanille Rouge Eau De Parfum

Are you a fan of vanilla scents? If yes, then you’ll absolutely love the Vanille Rouge Eau De Parfum by Versace.

This fragrance combines the warmth of vanilla with red spices, creating a captivating and unique scent that will enhance your personal aura and leave a lasting impression.

Its beautiful blend of floral notes like rose water and lily of the valley, elegantly transitioning into rich white amber and musk accords. And let’s not forget the delightful touch of sweetness brought by Madagascan vanilla.

This fragrance adds a perfect finishing touch to your personal grooming, appealing to your senses and those around you.

This retails for RM1318 (100ml) on Sephora

New beauty launches – Skin & Body care

Drunk Elephant A-Shaba Complex Eye Serum

A powerfully effective eye serum awaits you! It’s specially crafted to make the skin around your eyes smooth, reduce puffiness, and minimise those pesky fine lines.

Packed with nourishing ingredients like vegan retinol (gentle yet potent), antioxidant-rich caffeine, and copper peptides, it’ll give you a rested, more youthful look.

A-Shaba can be used not only under the eyes, but also along the orbital bone and on the eyelids (rare for a product containing retinol!).

This retails for RM285 on Sephora

Burt’s Bees Conditioning Mocha Lip Scrub

Does this brand ring a bell to you? Burt’s Bees is famous for their lip balms, and they’ve come up with something amazing – the Conditioning Mocha Lip Scrub!

It’s like an at-home spa experience for your lips. This lip scrub gently exfoliates using repurposed coffee grounds, making your lips feel incredibly soft and nourished.

The coffee grounds softly buff away rough or dry skin, while the nutrient-rich Beeswax, sourced responsibly, conditions and hydrates your lips.

Your lips will be perfectly primed for smooth lipstick application, giving you a 100% natural, and gorgeous pout!

This retails for RM72 on Sephora

Illiyoon Ceramide Ato Lotion

This face and body lotion is a favourite among many! Specially formulated with a vegan-certified blend, it provides soothing relief to irritated skin while strengthening the skin barrier for optimal hydration and overall skin health.

Its ingeniously designed airless bottle ensures not a drop of this milky-textured moisturiser goes to waste. It is claimed to provide up to 100 hours of hydration, boosts the skin barrier by an impressive 87% in just seven days, and reduces temporary redness.

This retails for RM79 (350ml) on Watsons

Shiseido Vital Perfection Liftdefine Radiance Serum

Shiseido’s lightweight and non-greasy serum really does wonders to your skin. It helps lift and firm your skin, making you look younger and glowing.

The secret is an amazing ingredient called 4MSK, which brightens your skin and makes it look even more radiant than before. (we’re not saying that your skin isn’t radiant enough)!

Plus, it’s super easy to use. Just add it to your morning and evening skincare routine, and let it work its magic throughout the day and night. You’ll love the results!

This retails for RM635 at Shiseido counters and Sephora.

Aesop Refresh Bar Soap

Aesop is a brand that’s all about enhancing everyday personal care. They see the bath or shower as a special place where you can have some peaceful alone time, free from distractions, and focus on yourself.

With that in mind, they’ve introduced the Aesop Refresh Bar Soap. It gives an energising, and refreshing cleanse without drying the skin.

Plus, it has a delightful citrus, floral, and fresh scent, perfect for most skin types. This soap effectively cleanse, buff, and invigorate your skin, leaving it ready for moisturisation.

The Aesop Bar Soaps retails for RM83 and will be available from 7 August onwards on Aesop

Philosophy Dose of Wisdom Bouncy Skin Reactivating Serum

Restore your skin’s healthy bounce with this new beauty launch – facial serum! It acts as a powerful jumpstart, revitalising your skin and making it look plump, radiant, and full of vitality.

The serum deeply hydrates your skin and supports collagen, helping it perform at its best. It’s formulated with a patented vitality booster, oxygen, vitamin C, and hyaluronic acid, all carefully selected to optimise the benefits and minimise irritation for all skin types, including those with sensitive skin.

This retails for RM299 on Sephora

Innisfree Vitamin C Green Tea Enzyme Brightening Serum

Innisfree has quite a number of new beauty launches, and this new skincare is one of it. The Vitamin C Green Tea Enzyme Brightening Serum has dual brightening and refining serum that works wonders for your skin!

The serum is specially formulated with two types of vitamin C derivatives – one that’s oil-soluble and stabilised in a capsule form, and the other that’s water-soluble. Together, they help your skin absorb the active ingredients more effectively, resulting in brighter and clearer skin with reduced dark spots.

To add to its magic, the serum also contains Jeju Green Tea Enzyme, which gently exfoliates and gets rid of dead skin cells.

This promotes a more even skin tone and smoother texture, leaving your skin looking refreshed and revitalised.

This retails for RM168 at Innisfree stores and on Sephora

Tatcha The Rice Wash

This cream cleanser new beauty launch is actor Simu Liu’s (currently starring in the Barbie movie) favourite go-to product for a good reason!

It’s a gentle yet effective cleanser that washes away dirt and impurities from your skin without making it feel dry. Unlike other cleansers, this one turns into a creamy lather when you use it, leaving your skin feeling silky, smooth, and moisturised.

The secret ingredient is rice powder, which has been used in traditional Japanese cleansing rituals for ages. It naturally softens your skin and gives it a radiant glow while keeping it well moisturised.

The cleanser also contains Okinawa algae and hyaluronic acid, which work together to lock in moisture and keep your skin hydrated and nourished.

This retails for RM295 on Sephora.  

Sol De Janeiro Brazilian Bum Bum Cream

Pronounced as “boom boom” in Brazil, this body cream is a must-have beauty secret! This new beauty launch is a fast-absorbing cream that smells absolutely addictive and leaves your skin looking visibly tightened and smoother.

The secret ingredient is Guaraná Extract, rich in caffeine, which works wonders to smooth and tighten your skin.

The cream also contains Cupuaçu Butter, known for its deep hydration and essential fatty acids that make your skin feel incredibly soft.

And the scent! Oh, it’s simply irresistible! Cheirosa 62 fragrance has delicious notes of pistachio, salted caramel, and vanilla, making you feel confident and beautiful all day and night.

This retails for RM236 on Sephora

Salt & Stone Neroli & Shiso Leaf Natural Deodorant

If regular deodorants do not agree well with your skin, and cause allergic reactions, don’t worry because there’s a fantastic natural alternative.

This special deodorant from Salt & Stone is made without aluminum, alcohol, parabens, and dyes, making it gentle on your skin.

It’s packed with good stuff like probiotics, which help maintain a healthy balance of bacteria on your underarms, especially when you sweat a lot. And to keep your underarm skin soft, and moisturised, it has a blend of coconut oil, shea butter, and sunflower seed oil.

As a bonus, the packaging is environmentally friendly too! It’s made from recovered ocean plastic and other recycled materials, so you can feel good about using it.

This retails for RM100 on Sephora

New beauty launches – Hair care

Olaplex No.4D Clean Volume Detox Dry Shampoo

If you’re in a rush and don’t have time to wash your mane, we’ve got the perfect solution for you!

Introducing No.4D, the healthy scalp dry shampoo with light-as-air dry cleansing technology from Olaplex. It works wonders for both your scalp, and hair, making them feel freshly washed without any buildup or powdery residue.

This dry shampoo is clinically proven not to clog pores or leave any white, powdery stuff behind. So, you don’t have to worry about that anymore!

Plus, you can also extend the time between washes, making it the ultimate time-saving and hair-reviving solution for those hectic days.

This retails for RM150 on Sephora

Coco & Eve Oh My Hair Kit

This super nourishing hair mask and elixir make the perfect haircare power couple for achieving instant hair goals anytime, anywhere.

With this dynamic duo straight from the Jungles of Bali, you can have silky, glossy, and healthy tresses all year round.

The Super Nourishing Hair Masque repairs damage, and brings life back to your hair with its coconut and fig formula. While the Miracle Hair Elixir revitalises thirsty tresses and tackles daily hair dramas, serving as a pre-styler, finisher, and treatment all in one.

This retails for RM113 on Sephora

Sol De Janeiro Brazilian Glossy Nourishing Hair Oil

Sol De Janeiro has been coming up with many new launches of beauty products, and we’re loving every one of them. Now, they’ve introduced the Brazilian Glossy Nourishing Hair Oil, is simply amazing!

This nourishing oil is not only vegan, cruelty-free, and gluten-free, but it’s also packed with incredible benefits for your hair. It fights frizz, adds beautiful shine, and protects your hair from heat damage while locking in your style.

If you have dry and damaged hair, this formula is specially designed to improve its health and appearance. Just a few drops of this hydrating oil on damp or dry hair work wonders, but with regular use.

The secret lies in the Brazilian Patauá, Buriti, and Pequi oils, which are rich in antioxidants, fatty acids, and essential vitamins. These powerful ingredients deeply moisturise and smooth your hair, leaving it incredibly shiny and full of life.

This retails for RM166 on Sephora.