We first heard that English singer-songwriter Harry Styles was going to launch a beauty brand in May, when rumours of it started flying when he was spotted to have registered a trademark for a perfume and cosmetics business in the UK.

Now, it’s official. The ex-One Direction band member announces the launch of Pleasing – his new beauty brand – on his own Instagram feed, along with an Instagram post from the new company.


View this post on Instagram


A post shared by @harrystyles


View this post on Instagram


A post shared by Pleasing (@pleasing)

What products are in Harry Styles’ beauty brand, Pleasing?


It probably isn’t surprising that Styles, who is always seen with beautifully manicured hands, has nail polishes in his beauty line.


How the nail polishes look on the nails.

According to images we saw, Pleasing has a collection of four polishes:

  • Perfect Pearl: a pearlised white polish with glossy finish
  • Pearly Tops: clear polish with subtle iridescence and matte finish
  • Inky Pearl: pearlescent black polish with deep blue radiance and glossy finish
  • Granny’s Pink Pearls: pearlescent pink polish with glossy finish

Decals are provided for you to personalise your nail look.

Decals with the letters in the alphabet are included so you can customise your nail look.

Besides the gorgeous colours, fans and beauty enthusiasts love the beautiful spherical lids that make these nail polish bottles look good on any vanity.

These polishes retail for US$20 each.

harry styles skincare products

Left: The Pleasing Pen, Right: Pearlescent Illuminating Serum

But that’s not all. Harry Styles’ Pleasing also carries two skincare products: The Pleasing Pen and Pearlescent Illuminating Serum.

The Pleasing Pen (US$30) has two steel rollers – one to help refresh the lips and the other to perk up the eye area. The side with eye gel is formulated with natural lingonberry, okra, and hyaluronic salt to rejuvenate tired-looking eyes, and the lip treatment gives a demi-matte finish.

The Pearlescent Illuminating Serum (US$35) is made with Vitamin B5, antioxidants, and amino acids and doubles up as a priming base for makeup. The formula contains encapsulated pearls that melts into the formula and delivers a subtle radiance.

The exact launch date for these Pleasing products is yet to be announced, but you can sign up for updates on the Pleasing website or check back on this article – we’ll update it when we receive further news.