K-pop idols always manage to have flawless makeup, whether they’re performing on stage or walking the red carpet. It’s truly impressive how they achieve such long-lasting coverage, while still looking naturally perfect!

There’s one product that K-pop idols and their makeup artists swear by – BB cream! This magical product has become a staple in the beauty routines of many celebrities, including those in the K-pop industry.

One renowned celebrity makeup artist, Jo Eun Bee (@biyaaaa on Instagram), has revealed that she and other makeup artists are huge fans of BB creams, relying on these products to enhance the looks of their celebrity clients.

Eun Bee has worked with groups like Blackpink, Aespa, and NewJeans, and even has her own makeup brand that’s loved by idols.

So, if you’re wondering why BB creams are so popular in Korea, keep reading. We’ve also found some bestselling products that can help you achieve the same perfect base as your favorite idols.

What Makes BB Cream Special?


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BB creams are a fantastic way to create a flawless and uniform base, concealing imperfections and prepping your skin for the rest of your makeup routine.

They’re lighter than traditional foundations, giving you a natural and radiant look that’s perfect for everyday wear.

Although BB cream hasn’t been as popular in recent Western beauty trends, it has remained a staple in Korean makeup, especially among Korean celebrities and makeup artists.

Credits: @biyaaaa/Instagram

According to Eun Bee, Korean beauty lovers adore BB creams for their ability to provide a flawless, skin-like finish while being gentle on the skin.

This is especially crucial for K-pop idols, who need to wear heavy makeup for extended periods!

Plus, Korean makeup experts often blend their BB creams with foundations to achieve a more moisturising formula that applies smoothly and evenly, all while offering full coverage.

Products To Try

Eager to experience the magic of BB creams for yourself? Check out our top picks!

glow Breathable Blemish Balm

This lightweight BB cream is Eun Bee’s go-to choice for her celebrity clients, featuring a formula infused with green tea leaf water and glycerin.

You can choose from three shades and even mix them to find your perfect match. What’s more, its hydrating formula contains 77% skincare ingredients, ensuring your skin looks naturally radiant and healthy!

The glow Breathable Blemish Balm retails for RM170.50 on Shopee.

Missha M Perfect Cover BB Cream RX

Missha, the leading BB Cream brand in Korea, is renowned for their BB creams that offer long-lasting coverage.

The original Missha BB cream is truly legendary, as it can last for an impressive 30 hours without fading. It not only enhances your complexion but also seamlessly blends into your skin, leaving you with a radiant and natural glow.

Packed with eight types of hyaluronic acid, five types of peptides, collagen, and ceramide, its unique formula also helps to rejuvenate and nourish your skin.

The Missha M Perfect Cover BB Cream RX retails for RM98.01 on Shopee.

Purito Cica Clearing BB Cream

This vegan BB cream is enriched with nourishing ingredients such as centella asiatica extract, niacinamide, and panthenol, to leave your skin feeling incredibly soft and healthy.

This BB cream provides medium coverage and comes in six different shades, creating a velvety finish with a subtle glow.

Not only is this BB cream cruelty-free, it’s also free from essential oils and any animal-derived ingredients. It deeply hydrates and soothes the skin, while also strengthening its natural barrier – perfect for those with sensitive skin!

The Purito Cica Clearing BB Cream retails for RM33.50 on Shopee.

Kosas BB Burst Tinted Gel Cream

This innovative product takes your typical tinted moisturiser to the next level!

This BB cream provides buildable coverage, combined with the benefits of active skincare! It works to smooth and nourish your skin, while simultaneously supporting the skin barrier through its triple-hydration technology.

In fact, clinical studies have shown that after 4 weeks of use, this BB cream can improve skin health and increase hydration by an impressive 230%!

What’s more, this BB cream comes in a wide range of 20 shades, ensuring that you’ll be able to find your perfect match effortlessly.

The Kosas BB Burst Tinted Gel Cream retails for RM200 at Sephora.

Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint

This brand-new BB cream comes in a revolutionary balm format, ideal for quick touch-ups while on the move.

This unique formula contains eight nourishing ingredients that are beneficial for your skin. Through innovative HA+ Technology, it helps to smooth out fine lines while giving you a natural-looking, flawless complexion.

The creamy texture effortlessly glides onto your skin, seamlessly blending with just the touch of your fingertips. It comes in a wide range of 16 shades, making it versatile enough to be used as a highlighter or contouring product too!

The Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint retails for RM230 at Sephora.

Featured image credits: @glowishere/TikTok.