Yuna from ITZY has one of those faces that catches the light effortlessly — defined yet soft, with a naturally lifted eye shape and a heart-shaped face that gives her an almost doll-like symmetry.
Her makeup style often leans into this, with subtle contouring to enhance her cheeks and a focus on clear, dewy skin.
She typically pairs soft brown liner with feathered lashes to open up her eyes, while keeping lips fresh with sheer tints in peach or rose. That gives a youthful glow.
Base
NAMING Layered Cushion Foundation
This cushion foundation is tailored for combination skin and contains 67% nourishing essence, delivering a fresh, dewy look while keeping your skin balanced all day long. Its lightweight formula is perfect for quick touch-ups, providing natural coverage without a heavy feel.
Naming Layered Cushion Foundation retails for RM104 on Olive Young.
Yuna starts by gently patting the puff on the side of the compact, then places it flat against her forehead and the inner cheeks, slowly spreading the product outward to the rest of her face.
CANMAKE Secret Beauty Powder in 02 Natural
This finely ground powder boasts a silky, lightweight texture that applies effortlessly without any chalky residue. Infused with hydrating squalane, it maintains skin moisture while managing excess shine. The outcome is a naturally blurred finish that resembles a second skin—ideal for touch-ups throughout the day.
CANMAKE Secret Beauty Powder in 02 Natural retails for RM37.27 on Shopee.
Applying the setting powder, she softly dabs it onto the areas that are most susceptible to oil—such as the T-zone, beneath the eyes, and around the nose. This technique aids in managing shine and ensures her makeup remains looking fresh and intact for extended periods.
Eyes
NAMING Fluffy Volume & Shading Duo
This duo has a soft, cloud-like texture that blends effortlessly for both shading and subtle lift. Infused with silk powder, it smooths over skin without patchiness or fallout. The finish gives natural-looking depth and airy volume without harsh lines.
NAMING Fluffy Volume & Shading Duo retails for RM89.90 on Shopee.
Using a flat angled brush, she dips into the second lightest shade in the palette and softly defines her aegyo-sal—starting from the centre of the under-eye, extending it outward, then blending it gently toward the inner corner.
NAMING Colourful Eyeshadow Palette in Necessary
The palette contains matte, basic shades with a smooth, velvety texture. Each colour blends well for a natural, subtle finish ideal for daily looks. The muted tones give you straightforward options to create simple and wearable eye makeup.
Naming Colourful Eyeshadow Palette retails for RM129.14 on Shopme365.
With a small flat brush, she applies a dark brown eyeshadow, starting from the midpoint of her upper lash line and extending it outward. To complete the look, she creates a small triangle at the outer corner, refining the wing to achieve a lifted, cat-like appearance.
NAMING Rootlit Eyebrow Pencil
This eyebrow pencil boasts a slim, precise tip that effortlessly mimics natural hair strokes. Its smooth, buildable formula provides the option for soft definition or sharper detailing without pulling on the skin. The result is a naturally-looking brow that remains intact all day long.
NAMING Rootlit Eyebrow Pencil in Light Brown retails for RM43 on Beauty Box Korea.
Starting from the inner corners, she uses gentle, feather-like strokes that reach the center of her brows, mimicking the look of real hair. Then, she gently blends them to remove any sharp lines, resulting in a softer, more natural appearance.
Dear Dahlia Eyelash Curler
This curler has a smooth, precise grip that hugs the lash line without pinching. Crafted from durable stainless steel, it glides effortlessly to lift and curl each lash. The result is a clean, eye-opening curl that holds throughout the day without crimping.
Dear Dahlia Eyelash Curler retails for RM64 on Sephora.
When curling her lashes, Yuna uses three gentle presses—starting at the base and moving upward with each squeeze. This technique helps create a soft, lifted curl that stays in place throughout the day, prepping the lashes perfectly before mascara.
KissMe, Heroine Make, Volume & Curl Mascara Advanced Film
This mascara provides intense volume and a long-lasting curl without any clumping, Its innovative film formula secures lashes in position while preventing smudging and flaking all day long.
The lightweight texture is comfortable to wear, offering lashes a natural yet striking appearance.
KissMe, Heroine Make, Volume & Curl Mascara Advanced Film retails for RM20.26 on Shopee.
Using her mascara wand, she focuses on the ends of her lashes, carefully coating and lifting each one. She mentions this helps open up the eyes and gives the lashes a more defined, fluttery finish.
Contour
She employs the NAMING Fluffy Volume & Shading Duo palette along with a soft pointed brush to delicately contour essential areas — gently gliding along the tops of her cheekbones, jawline, and hairline. This method introduces a subtle depth and structure, accentuating her natural features while ensuring a soft, harmonious finish.
She uses a smaller, fluffy brush to delicately outline a U shape around the sides and bridge of her nose, gently blending the edges to achieve a natural-looking contour and subtle definition. This method effectively slims and shapes the nose while maintaining a light and seamless effect.
Blush
NAMING Fluffy Powder Blush in Pillow
The blush features a lightweight, finely milled texture that seamlessly blends into the skin, its soft matte finish provides a natural, diffused flush without appearing powdery.
The shade “Pillow” introduces a muted warmth that gently brightens the cheeks, creating a lived-in, effortless appearance.
NAMING Fluffy Powder Blush in Pillow retails for RM63 on Shopee.
She begins by applying a deeper nude-pink shade to the apples of her cheeks, softly blending it outward toward the nose to form the base of her blush. This builds a natural flush and gentle warmth before she adds highlight for extra dimension.
Using the same blush, she lightly taps the leftover product along the sides of her nose to create a soft, seamless transition that ties the look together naturally.
NAMING Fluffy Powder Blush in Yummy
The blush boasts a light, airy texture that glides on effortlessly without sinking into pores. Its natural satin finish provides a subtle radiance to the cheeks, steering clear of any heavy or cakey appearance.
The shade “Yummy” presents a vibrant, peachy hue that enlivens the complexion with a youthful burst of coloUr.
NAMING Fluffy Powder Blush in Yummy retails for RM63 on Shopee.
To enhance her appearance, she applies the blush shade “Yummy” — a delicate pinkish-white hue — over her current blush application. This gentle layer brings a hint of brightness and vitality to her cheeks, subtly elevating her complexion and accentuating her natural glow without being too intense.
Blush tip: begin with the darker shade to create depth, then apply a lighter shade on top to smooth out the edges. This method ensures a harmonious overall tone and avoids the color appearing too stark or uneven on the skin.
Lips
NAMING Glowy Heart Lip Tint in Persona
With a watery-soft texture that glides on effortlessly, this lip tint delivers a translucent wash of colour with a dewy, light-catching finish. Infused with moisturising agents, it hugs the lips without settling into lines, leaving a healthy, plump sheen. The tint wears down evenly, making it a fuss-free option for everyday touch-ups.
NAMING Glowy Heart Lip Tint in Persona retails for RM61.60 on Shopee.
To gently elevate the corners of her lips, she applies the same blush in Pillow to softly outline the outer edges. This delicate hue provides her lips with a naturally lifted appearance, eliminating the necessity for a lip liner.
To gently elevate the corners of her lips, she applies the same blush in Pillow to softly outline the outer edges. This delicate hue provides her lips with a naturally lifted appearance, eliminating the necessity for a lip liner.
Highlighter
NAMING Fluffy Baked Highlighter In Const Pink & Linge
The highlighter boasts a soft, baked texture that glides effortlessly onto the skin. With a spectrum of shades from soft pink shimmer to a subtle champagne glow, it imparts a natural, luminous finish without any heaviness or glitter. Lightweight and easy to blend, it enhances the high points of the face with a fresh, polished sheen.
NAMING Fluffy Baked Highlighter In Const Pink & Linge retails for RM85.40 on Shopee.
She uses the Const Pink highlighter on the tops of her cheekbones, creating a gentle, natural glow that reflects light beautifully without overwhelming her skin.
With the help of “Lingee,” a highlighter with a white base, she enhances the bridge and tip of her nose, along with the inner corners of her eyes. The delicate shimmer adds a lift and opens up her features without appearing overly harsh.
Yuna steps up her usual look with a cleaner, more defined finish. Her complexion is built to last, with a faint lift from a higher-placed blush and just enough eye detail to enhance without overpowering. Light contouring shapes her features naturally, and a soft radiance highlights her skin. The result feels effortless — familiar, but with a touch more precision.
