Huda Kattan is one of the many beauty influencers we turn to for all things beauty and skincare. If you follow her on Instagram, you’ve probably seen how she effortlessly spills her secrets for that flawless, filter-free look.
But beyond the glitz and glam, she’s got some go-to tricks that make her routine both simple and effective.
Daily Vanity had a chat with Huda to find out how she keeps her makeup looking flawless and what she swears by for everyday glam.
Huda Kattan as a Beauty Influencer
Huda Kattan has made a remarkable mark in the beauty industry. As one of the OG beauty gurus she rose to fame when she launched her beauty blog in 2010, sharing amazing makeup tutorials both on Instagram and YouTube.
Her influence grew with the launch of her cosmetics line, Huda Beauty, in 2013. And just recently, Huda made the decision to rebrand Huda Beauty, stating, “it was much more than just a new look; it represents a deeper shift in how we do things to better serve our incredible community.”
@hudabeauty Our Docuseries episode #2 is out now on our Youtube channel! We’re revealing the NEW Huda Beauty UNIVERSE, and that includes our brand-new gondola at Sephora Dubai Mall – AHHHH!!! 😱 Rebranding Huda Beauty after 11 years was SO hard and challenging, but it was something we just had to do – change is NEVER easy, but it was time! I just want to thank you all for sticking with us through everything – you’re all sooo amazing, and I’m so excited to hear what you think of the NEW HB!! I hope you love it as much as I do! 💖 @Huda #rebranding #hudabeauty #hudabeautyeasybake
She reminisces about her old logo, noting, “When I first created the logo, I had no idea how big Huda Beauty would become, so saying goodbye to the old logo was definitely sad.” However, “I always keep my focus on where I want to take the brand next, and the rebrand felt like the perfect step forward.” she adds.
“We want to be bold yet approachable with the new design because that truly reflects who we are as a brand.” Today, she continues to lead her brand while inspiring beauty enthusiasts around the world.
Huda Kattan’s Top Makeup Tips
Weather-Proof Makeup
As a beauty influencer and now the boss of her own beauty brand, Huda Kattan always knows how to look good, especially under humid conditions.
Hence why she emphasises the importance of setting products properly. “Make sure you set your foundation and concealer with the right loose powder.” A good setting powder is key to locking everything in place and preventing makeup from sliding off throughout the day.

If you’re dealing with humidity, Huda Beauty’s Easy Blur Primer might just be your new best friend. “Easy Blur Primer’s water-based formula quickly absorbs into the skin, so it doesn’t feel heavy or sit on the surface like a silicone-based primer would,” Huda explains.
“It’s also non-comedogenic, so it won’t clog your pores, which is really important in humid conditions. Instead, it creates a smooth, invisible layer that minimises the appearance of pores, giving you that soft, blurred effect.

It preps your skin perfectly, giving you that instant blur effect while also ensuring your makeup stays put all day. When paired with the Easy Blur Foundation, you’ll achieve that flawless, blurred finish,” Huda shared with us.
Huda Kattan’s Everyday Essentials
When it comes to her personal beauty routine, Huda has a clear favourite. “Definitely my Easy Bake Loose Baking & Setting Loose Powder. I use it daily to set my makeup,” she says. This product not only provides a flawless finish but also helps maintain the longevity of her look.

Apart from the setting powder, she also loves her newly launched product, particularly the Easy Blur Foundation.

Huda Kattan shares her excitement on the Easy Blur Foundation, stating, “I really wanted to create a foundation that feels like a true serum on the skin and that’s how the Easy Blur Foundation was born.”
@hudabeauty The easy routine made me STOP using filters easyblur easyroutine easyblurprimer hudabeauty makeuptok @hudaheidi 🎥: @anya.tisdale @carladelreyy @maryxm.mx @makeupbysamanthaharvey @ariel @glamzilla @krystalkmakeupofficial @katiejanehughes @samanthataormina @rohiimaaa @oceanvanexel @iamjustdiana_ @kripapateljoshi @jvanityxo @mangomoniica @lordthivi @_ayshabegum_ @christinaabiola @adityamadiraju @hudabeautyshopofficial
She highlights how the Easy Blur Foundation can transform your skin, saying, “the Easy Blur Foundation offers a buildable blur, so you can achieve that stunning ‘no filter needed’ effect. It’s infused with 1.5% niacinamide, which helps target oiliness and large pores while smoothing out uneven texture.”

Huda and her team wanted to create something that not only looked flawless but felt weightless on the skin. “We really aimed to create a formula that feels like it melts into your skin, giving you that gorgeous blur and customisable coverage.
Plus, it looks amazing on all skin types,” she says.
The “ONE” Product She Can’t Live Without

If faced with the dilemma of leaving the house with just one beauty product, Huda finds it hard to choose. “I always find it tough to answer this question because I can never choose just one product! But if I had to pick, I’d go with my Lip Contour 2.0.”
It’s perfect for a quick lip touch-up on the go, and it instantly elevates my look.
How to Make Your Lipstick Last Longer

Huda’s got a clever trick up her sleeve for making lipstick last all day. Her tip? “Try setting your lips with your loose powder to make them last all day.” It’s a simple step that can keep your lip colour looking fresh for hours, even in Singapore and Malaysia’s sweltering heat!
Huda Beauty Must-Haves You Can’t Miss
Besides the Easy Blur Foundation & Primer, here are a few more Huda Beauty fan-favourites that deserve a spot in your makeup bag—some even come highly recommended by our writer!
Glowish Bright Light Sheer Concealer

Sometimes all you need is a good concealer to brighten up your look! The Glowish Bright Light Sheer Concealer is super lightweight and blends right into your skin.
It’s filled with ingredients that love your skin, giving your under-eyes a boost of hydration and a fresh glow. With its airy formula, you’ll achieve that perfect no-makeup makeup vibe that looks totally natural.
Get this for RM144 from Sephora. Exclusive discount available–hit the link to grab while it lasts!
Lip Blush Creamy Lip & Cheek Stain

On days you’re rushing but still want to look good, two-in-one beauty products come in handy, just like the Lip Blush Creamy Lip & Cheek Stain!
This hydrating tint offers a smooth pop of colour for both your lips and cheeks, easily going from subtle to vibrant in just a few swipes.
Thanks to the hyaluronic acid powder and coconut extract, it feels super comfortable and lightweight while keeping you hydrated. Plus, the handy doe-foot applicator makes it easy to apply on the go, giving you a satin-matte finish that lasts all day.
Get this for RM133 from Sephora.
Nude Obsessions Eyeshadow Palette Mini (Writer’s Choice)

Perfect for day and night looks, including date nights, the Nude Obsessions Eyeshadow Palette Mini is a must-have! This compact palette features nine gorgeous nude shades that flatter everyone, no matter your skin tone or eye colour.
With a mix of buttery mattes, shimmery shadows, and stunning metallics, you can create endless eye looks.
Available in three beautiful themes, choose yours and glam up:
- Nude Light
- Nude Medium
- Nude Rich Obsessions
Get this for RM174 from Sephora.
#FauxFilter Color Corrector

Colour correctors are extremely important—well, at least to us—especially when you have dark under eyes.
The #FauxFilter Color Corrector comes to the rescue with its creamy, lightweight formula that effortlessly brightens and evens out your under-eye area. It blends seamlessly while still being powerful enough to tackle any discolouration.
Available in seven shades, it’s perfect for creating an even base, whether you have warm or cool undertones.
Get this for RM154 from Sephora.
Cheeky Tint Blush Stick

For a sweet, soft, natural dewy look, using just a blush does the trick, and the Cheeky Tint Blush Stick is perfect for that! This buildable and moisturising cream stick is infused with lychee extract and vitamin E, making it glide on effortlessly and melt into your skin for a juicy glow.
You can easily go from a subtle hint of colour to a vibrant pop in just a few swipes. It’s the ideal way to add a fresh touch to your makeup routine!
Get this for RM129 from Sephora. Exclusive discount available–hit the link to grab while it lasts!