If there’s one social media app we would hastily scroll through to find out the best beauty buys at the moment, it’s TikTok.

TikTok has put ultra-brightening concealers, true-to-skin-finish foundations, and lip glosses that lend the dewiest glow right, smack, on our radars in the past year. And we’ve carted out more beauty products in 2022 than our guilty conscience would normally allow.

Even amongst our stash of trending TikTok products, we’ve found ones that we’d reach for again and again – the ones that have gained status as “holy grails”. Read on, because we’re giving you the scoop on 14 viral TikTok beauty products that we’re still using in 2023!

in this article
  1. Cheeks
  2. Face
  3. Lips
  4. Skincare


NARS Liquid Blush in Orgasm

viral tiktok beauty products

When Madison Beer revealed her favourite liquid blush on Instagram Live, it quickly took TikTok by storm. The blush in question? The NARS Liquid Blush. The exact shade that Madison Beer uses? Orgasm, which is a warm pink shade with a hint of golden shimmer.

“It offers a very natural-looking flush and the shade is super flattering. It’s lightweight and has a buildable colour payoff, so you can easily adjust the intensity of the blush according to your preference without worrying about caking,” said Daily Vanity’s editorial Director, Kristen.



♬ Infinity – Jaymes Young

Often liquid blushes last much longer than powder pigments, and the same goes for the NARS Liquid Blush in Orgasm. “It lasts throughout the day without the need for touch-ups,” Juliet underlined.

“This is one of the OG holy grails before the time of TikTok that I’ve loved for years.”

NARS Liquid Blush in Orgasm retails for RM135 on Sephora or RM130 on NARS.

Rare Beauty Soft Pinch Liquid Blush

viral tiktok beauty products

A little bit of TikTok’s highly-praised Rare Beauty Soft Pinch Liquid Blush goes a long way to give a radiant, rosy glow.

“The product is very pigmented and, by far, the only blush that lasts on my oily skin after a long day. I dab just a little on the apples of my cheeks in a circular motion before spreading it to the areas that I want for different blush styles,” said social media designer, Swee Qi.


Apparently…. this is how the rare beauty blushes are meant to be worn 😳❤️ It’s supposed to give that “blush from within” look. credit: @glamzilla ❤️ Products ❤️ @rarebeauty soft pinch liquid blush (grateful) @kosas revealer skin improving foundation (light + neutral olive 160) #rarebeauty #rarebeautyblush #rarebeautymakeup #rarebeautybyselena #softpinchliquidblush

♬ Boy’s a Liar – PinkPantheress

Pro tip from TikTok creator @atosaaghakhani? Sweep the liquid blush across your cheeks, and then go over it with a liquid foundation. The result will be a lit-from-within flush and, this way, you can’t go wrong with too much blush pigment too!

Rare Beauty Soft Pinch Liquid Blush retails for RM113 on Sephora.

Kaja Cheeky Stamp Blendable Blush

viral tiktok beauty products

This one-of-a-kind blush makes our hearts skip a beat even before we sweep it onto our cheeks – just because it looks this cute. Designed with a heart-shaped applicator, the Kaja Cheeky Stamp Blendable Blush lets you create the most adorable imprints on your cheekbones.

“I love the Kaja Cheeky Stamp Blendable Blush because its heart-shaped stamp applicator makes my makeup routine extra fun,” said editorial intern Shervon.


Shes a cutie 🥹🍬💕 @@Kaja Cheeky Stamp Blendable Blush ,COLOR: 04 Feisty – cool raspberry #musthavemakeup#musthaveblushes#kajabeauty#blushtrend#viralblush

♬ original sound – 𝑵𝑨𝑻𝑪𝑺𝑳𝑼𝑽𝑹❦

After, when you blend out those hearts, you’ll realise that the blush also gives an effortlessly radiant flush. “The formula itself is buildable and easily blended out so I always get a sheer and natural finish,” Shervon emphasised.

Kaja Cheeky Stamp Blendable Blush retails at RM65.24 instead of RM108.72 on Shopee.


Kosas Revealer Concealer

viral tiktok beauty products

If you’re looking for a concealer that keeps your skin looking like skin and stays crease-free, the TikTok-viral Kosas Revealer Concealer is it.

“Creamy and brightening with medium-buildable coverage – this concealer checks all of my boxes. It blends like a dream and leaves a second-skin finish that I adore,” said associate editor, Jade.

The concealer doesn’t just effortlessly hug already-dewy skin, it also works great on skin that’s dry or uneven. “The nourishing formula smooths over dry patches and never emphasises texture, which is something I’m constantly on the lookout for,” highlighted Jade.


if youve been hesitating buying this (as was i) do itt omg its so good!!!! prob the best concealer ive tried for the undereye. #kosasconcealer #beauty #makeup #bestconcealer

♬ Hype Boy – NewJeans

“It’s also the first concealer I’ve tried that caters to my olive undertones and eczema-prone skin. It doesn’t contain fragrances or essential oils too, making it perfect for sensitive complexions like mine.”

Kosas Revealer Concealer retails at RM159.90 on Shopee.

Make Up For Ever HD Skin Foundation

viral tiktok beauty products

In the years that we’ve had to wear a mask wherever we go, we’ve discovered that TikTok’s viral Make Up For Ever HD Skin Foundation really sets the gold standard for a foundation that’s long-lasting and transfer-proof, even for oily skin.

“It’s definitely one of my best buys in 2022 because it works for my combination-oily skin,” said marketing executive, Riziana. “My other foundations tend to melt at the oily parts of my face like my forehead and sides of my nose, but this one holds up even after 12 long hours.”


Back with a natural & seamless look ✨☺️☁️ #fyp #natural #beauty #FOCUSONME #MAKEUPFOREVERSG

♬ AMAZING – Rex Orange County

“It doesn’t emphasise my skin’s texture and feels so lightweight on my skin. I also like that it hardly transfers, even when I’m wearing my mask during the day.”

Make Up For Ever HD Skin Foundation retails at RM208 on Sephora.

Anastasia Beverly Hills Magic Touch Concealer

viral tiktok beauty products

You don’t have to wish for your dark under-eye circles to disappear like magic when you’ve got the Anastasia Beverly Hills Magic Touch Concealer. TikTok has got it right: we’d choose this concealer’s wand over a magic wand any day.


#anzeige #ad obsessing over the new @anastasiabeverlyhills magic touch concealer!🖤 #ABHmagictouch #anastasiabeverlyhills #ABHPartner

♬ original sound – ABH Cosmetics

“As someone with really dark under-eye circles, I need a concealer with good coverage, but that won’t cake under my eyes. The Anastasia Beverly Hills Magic Touch Concealer does exactly that,” exclaimed senior creative designer, Iffah.

And, if you need ideas for how to make the best use of the Magic Touch Concealer, we’ve got you covered too. “I apply it to my eyelids as an eyeshadow base. I find that it holds eyeshadow pigments well and does not crease even though I have oily eyelids,” offered Iffah.

Anastasia Beverly Hills Magic Touch Concealer retails at RM150 on Sephora.


Hourglass Phantom Volumizing Glossy Balm

viral tiktok beauty products

The Hourglass Phantom Volumizing Glossy Balm isn’t just everywhere on TikTok, it’s also viral on the Chinese social media platform, Xiao Hong Shu, too. It’s no wonder, because this lip balm slash lip gloss gives a sheer, syrupy finish that’s trending especially hard this season.


forgot to mention it does a very subtle plumping effect, nothing too minty! #xiaohongshumakeup #douyinmakeup

♬ Lofi nostalgic old music box(833007) – NARU

“This lip gloss gives a stunning high-shine finish and volumises my lips too. I love how hydrating it is on my lips, never failing to leave them dewy and plump. Since it lasts on my lips for hours at a time, I don’t have to keep reapplying it either,” said marketing intern, Stephanie.

Hourglass Phantom Volumizing Glossy Balm retails for RM182 on Sephora.

Laneige Lip Sleeping Mask

viral tiktok beauty products

Turn your dry, chapped lips into a soft, hydrated pout with this not-so-secret lip treatment: the Laneige Lip Sleeping Mask.

Brimming with antioxidant-rich Berry Fruit Complex and a nourishing blend of coconut oil, shea butter, and murumuru seed butter, the lip mask gives anyone who uses it baby-soft lips by morning.


Lipgloss hack🤍

♬ original sound – Anna Paul

“This lip sleeping mask is very nourishing for my dry lips, especially when it comes to removing the dead skin from my lips overnight,” said Stephanie. “Even one night of using the lip sleeping mask makes a big difference for my lips.”

TikTok users are even replacing their lip glosses with this lip mask to flaunt a juicy, glazed pout – sans the stickiness that often comes with a gloss. Otherwise, take it from Stephanie and use the Lip Sleeping Mask as a base, under your lipstick, for more moisturised lips throughout the day.

Laneige Lip Sleeping Mask retails for RM51 instead of RM78 on Shopee.

Maybelline Lifter Gloss

viral tiktok beauty products

The drugstore lip gloss of TikTok dreams is none other than the Maybelline Lifter Gloss. This budget-friendly lip gloss has been named a “dupe” for other higher-end options such as the Fenty Beauty Gloss Bomb Universal Lip Luminizer.

Pssst! If you’re searching for a shade match, the Maybelline Lifter Gloss in Moon is oh-so-similar to the Fenty Beauty Gloss Bomb in FU$$Y.


the prettiest lipglosses 🤍 not sticky at all and smell incredible 👼🏼 #maybelline #maybellineliftergloss #lipglosses #makeup #lipgloss #gatekeeping #thatgirl #thatgirlaesthetic #beauty #targetfinds #target #liftergloss #fyp #foryoupage #trending #haileybieber

♬ original sound – Leah😋

“This lip gloss visibly smooths my lips’ flakey surface and gives them a gorgeous shine. They instantly look fuller and feel hydrated,” said Swee Qi. “When I want to give my lips an extra lift, I apply the Maybelline Lifter Gloss over my lipstick. Usually, however, it looks just stunning on its own.”

Maybelline Lifter Gloss retails at RM47.50 on Shopee.

rom&nd Glasting Water Gloss

viral tiktok beauty products

A lip gloss that dominated our TikTok For You Page in 2022 was the rom&nd Glasting Water Gloss, which was heralded as the perfect gloss for giving a soft Korean-style pout.

The gloss comes in three shades: Meteor Track, which is clear with blue sparkles, Sanho Crush, which is a warm blend of pink and gold, and Night Marine, which boasts three glitter colours.


this @롬앤 glasting water gloss is one of the best glosses I’ve ever tried @romandyou #romandglastingwatergloss #kbeauty #lipswatch #lipgloss

♬ Celebrity – IU

“I love the shine the lip gloss gives, as the glitters within the gloss make my lips look extra reflective and dewy,” said Riziana.

To plump up your pout slightly, the gloss has menthol in its formula. “I feel a slightly minty and tingling sensation whenever I first apply it to my lips, thanks to the menthol that’s infused in the formula, but I don’t mind,” Riziana shrugged.

“What’s best is that this lip gloss doesn’t feel sticky at all!”

rom&nd Glasting Water Gloss retails for RM43.40 instead of RM62 on Shopee and RM55.80 instead of RM62 on Watsons.


Glow Recipe Watermelon Glow Niacinamide Dew Drops

viral tiktok beauty products

The skincare potion praised by almost every beauty junkie on TikTok is the Glow Recipe Watermelon Glow Niacinamide Dew Drops. It’s the skincare product that promises to fade blemishes and brighten dull skin for a reflective glow – and we know it.

“Every time I use the Glow Recipe Watermelon Glow Niacinamide Dew Drops I wake up to glowy and dewy skin,” said Shervon.


AD the perfect glowy makeup base using @glowrecipe watermelon dew drops 😍 available at @cultbeauty 🤍🫶🏻 #GlowRecipeDewHacks #skincare #skincareroutine #asmr

♬ original sound – Bliss

Besides their skincare rituals, TikTok creators are also using the Watermelon Glow Niacinamide Dew Drops in other creative ways. One popular hack is to mix it in with your favourite liquid foundation before applying it to your face for a seriously dewy, glassy glow.

“Aside from including it in my nighttime skincare routine, it’s also a part of my makeup routine. I often use it as a primer to achieve “jello skin”,” Shervon revealed.

Glow Recipe Watermelon Glow Niacinamide Dew Drops retails for RM160 on Sephora.

Beauty of Joseon Relief Sun: Rice + Probiotics

viral tiktok beauty products

Since we’re not leaving the house without our sunscreens, we’re always keeping our eyes peeled for formulas that are most comfy on the skin. Well, TikTok put the Beauty of Joseon Relief Sun: Rice + Probiotics, a Korean sunscreen, on our radar, and we haven’t looked back since.


Creamy texture, moisturizing yet very lightweight & leaves no whitecast. What else you need!!? 🥰 Amazing for dry skin ☺️ Got mine from @Korean_beautypoint #fypシ #beautyofjoseonsunscreen #isntreewaterysungel #sunscreenviral #makeuptok #makeup #skincare #love #drykskin

♬ DARARI – ︎ ondu

“The lightweight texture of this sunscreen makes it ideal for layering and going under my makeup. I also like how calming it feels on my skin and that it doesn’t leave a sticky residue,” said Swee Qi.

Beauty of Joseon Relief Sun: Rice + Probiotics retails for RM40 (50ml) on Shopee.

COSRX Advanced Snail 96 Mucin Power Essence

viral tiktok beauty products

Laced with snail secretion filtrate, the COSRX Advanced Snail 96 Mucin Power Essence was a hit on TikTok for clearing acne, soothing redness, and fading blemishes.


We are here for this routine using @cosrx_official Snail 96 Mucin Essence Power Serum. @caressmd #snailmucin #snailmucinessence

♬ original sound – BEAUTY BAY

If you’re worried about the essence’s uniquely gooey, sticky texture (hello, snail mucin), don’t be. “Although sticky at first, the COSRX Advanced Snail 96 Mucin Power Essence absorbs easily into my skin. It helps calm my skin’s irritation, which is why I keep reaching for it again and again!” quipped campaign executive Supraja.

COSRX Advanced Snail 96 Mucin Power Essence retails at RM64.60 instead of RM76.60 on Watsons.

Paula’s Choice 2% BHA Liquid Exfoliant

viral tiktok beauty products (15)

Paula’s Choice 2% BHA Liquid Exfoliant is another skincare product that’s a must-have for those with acne-prone skin.


You need this!!! @paulaschoice #paulaschoice #paulaschoicebha #paulaschoicebhaliquidexfoliant #acne #acnescars #acnetips #acneskincare

♬ Stylish Jazz HipHop – Future Oriented Triad

“It shrunk my pores, unclogged my stubborn blackheads, and significantly improve my skin’s texture. Now, my skin has an overall glow!” said campaign executive, Sheyenne.

“I use two to three drops on a cotton pad, concentrating it on areas of my face that are more blemish-prone about two to three times a week.”

Paula’s Choice 2% BHA Liquid Exfoliant retails for RM65 (30ml) to RM165 (118ml) on Shopee and Paula’s Choice

Featured image credit: daniellemarcan, lauraxbui/TikTok

Related read: The 12 most useful TikTok makeup hacks seen in 2022 that we’ll continue following in 2023