If TikTok is going to make us do anything, it’s shop.
The app has risen through the ranks over the last couple of years to become one of our favourite platforms for product recommendations. So, it was only a matter of time until our For You Page was taken over by #PerfumeTok.
If you’re looking to join TikTok’s community of #fragheads, or if you’re simply browsing for a new signature scent, allow us to introduce you to the top fragrances that went viral on the app.
TikTok-famous fragrances you need to try
Phlur Missing Person Eau de Parfum
A universal fragrance that recreates the smell of the person you’re missing? Sounds a little impossible, but TikTok users disagree.
Earlier last year, users on the app went wild over Phlur’s Missing Person, a fragrance that’s said to evoke the scent of someone your heart is aching for.
Chriselle Lim, the label’s creative director, describes it as an “addictive fragrance – like the lingering scent of your lover’s skin left on their T-shirt or a pillowcase. It’s evocative but strangely familiar. It will warm your skin and heal your soul.”
The fragrance blends a top note of “skin musk” with aromatic bergamot, jasmine, neroli blossom, as well as sandalwood for a warm, cosy scent that’s a little floral yet musky.
The scent of YOUR LOVER’S SKIN?! 🥰 #perfume #fragrance #fragrancetok #phlur
TikToker Rachel Rigler reviewed it and then let her boyfriend take a whiff. “It smells like the feeling of being in love and it’s very familiar,” she contemplates.
Makeup artist Mikayla Nogueira bought a bottle in response and posted her reaction to her 14.3 million followers. “I don’t know how to explain this. It smells like a person that you love and that you miss,” she says as she starts tearing up.
You wouldn’t believe this – five hours later, the perfume was sold out and racked up a waiting list of over 200,000 customers.
Phlur Missing Person Eau de Parfum retails for ~RM118.47 (9.5ml) and ~RM434.92 (50ml) on Selfridges.
Maison Francis Kurkdjian Baccarat Rouge 540
According to TikTok, this expensive pick is worth every penny.
Intoxicating jasmine and spicy saffron set the tone for this bright fragrance, enhancing the mineral notes of ambergris and the woodiness of cedar. Sensual and ambery, just how we like it.
#baccaratrouge540 #mfk #fragrancetiktok #fragrancereview #foryoupage #fypシ
♬ Barber: Adagio for Strings (Symphonic Version) – Slice String Quartet
As one user commented, “I’m convinced that’s the best-smelling perfume on earth,” while another said, “I can’t go anywhere without someone stopping me to say I smell amazing. The scent is ridiculously amazing.”
Of course, it’s worth noting that the fragrance comes with a hefty price tag – and we mean hefty. “As a single mum I could never afford it so I promised myself I’ll get it when I get a promotion,” one commenter wrote.
It’s definitely an investment, so it’s a good idea to try it out before purchasing.
Maison Francis Kurkdjian Baccarat Rouge 540 retails for RM710 (35ml), RM1,200 (70ml), and RM2,350 (200ml) on Escentials.
Ariana Grande Cloud Eau de Parfum
If you love a sweet scent, then you ought to give Ariana Grande’s Cloud perfume a try.
The fragrance opens with lavender blossom, juicy pear, and bergamot as it paves the way for creamier notes like crème de coconut, praline, and blonde woods.
It’s an affordable crowd-pleaser that doesn’t smell overly synthetic, which is why TikTok is absolutely obsessed with this fragrance.
Replying to @deysii.sanchez FINALLY 😂 #perfume #fragrance #makeup #beauty #arianagrande #cloud #cloudperfume
One user wrote, “Not to be dramatic, but I will probably wear this perfume [until] I die.” Another user commented, “It’s a good dupe for the Baccarat Rouge 540.” The takeaway? Run, don’t walk!
Ariana Grande Cloud Eau de Parfum retails for RM380 (30ml), RM432 (50ml), and RM535 (100ml) on Zalora.
Glossier You Eau de Parfum
TikTok loves personalised scents, and Glossier You is a popular one that smells slightly different on everyone. As its name suggests, it’s supposed to smell like you but better.
The simple blend of pink pepper, iris, ambrette seeds, and ambrox allows the fragrance to wear differently on everyone, but it’ll always be subtle, a little verdant, and musky.
Perfume update #glossieryou
At this moment, the #GlossierYou hashtag has 125.9 million views, and those who have tried it say it’s definitely worth the hype.
“I picked up two of my boy friends to go out. The minute they got in the car, they went, ‘What’s that smell? It’s really nice’,” TikToker @milliecroker1 shared. “I have never gotten so many compliments on a fragrance before,” another user vouched.
Glossier You Eau de Parfum retails for RM405 (50ml) on KBeautyBakerie.
Pure Instinct Pheromone Oil
Another personalised scent to cop is a roll-on perfume oil from Pure Instinct.
Although it bears notes of juicy Australian mango, mandarin, honey, cinnamon, and white musk, the fragrance doesn’t quite smell the same on everyone. It adjusts to your skin’s pH for a memorable scent that’s entirely your own.
BEST PERFUME EVER??? #fyp #pheromoneperfume #bestperfume2022 #pureinstinctpheromone #tiktokmademebuyit ￼
TikTok user @not.kez posted her first impression of the fragrance and was surprised by how different it smelled on her skin. “From the bottle, it smells kinda fruity and juicy, and then on me, it smells more like cool water, kinda sweet,” she says.
Pure Instinct Pheromone Oil retails for RM90 (10ml) on Shopee.
Parfums de Marly Delina Eau de Parfum
More than just a pretty bottle, Delina is a floral fragrance dedicated to all the peony lovers out there.
It brings together bergamot essence, peony, and Turkish rose, sweetening the blend with notes of vanilla, lychee, and zesty rhubarb and grounding it with cashmeran, cedar, Haitian vetiver, incense, and musk.
It’s certainly a playful scent that’s a little refined and slightly mysterious.
save, follow and don’t forget to add to cart 👅 #mostcomplimentedperfume #perfumetok #viral #fyp
♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
“I feel like Elle Woods from Legally Blonde would wear this,” TikToker @annnicoleng__ said. “This is the most exquisite and captivating fragrance,” another reviewer shared, while one commenter wrote, “I smelled this today. OMG. I never needed something so bad in my life.”
Parfums de Marly Delina Eau de Parfum retails for ~RM963.96 (75ml) on Selfridges.
Juliette Has a Gun Not a Perfume
If you consider yourself a minimalist, you’d probably fall in love with Juliette Has a Gun’s Not a Perfume.
The fragrance is made with a single component known as Cetalox, often used in perfumery as a base note. Here, it has a chance to shine, and the result is a light musk that’s subtle – perfect for everyday use, but still distinctive enough to become your signature scent.
Those who are sensitive to fragrances will also be pleased to know that this scent is entirely allergen-free!
I see this perfume all over tik tok and oh my gosh it didn’t disappoint. IT SMELLS SO GOOD. A must buy. #perfume #ArtLessons #juliettehasagun #fyp
One reviewer got her hands on a travel-sized bottle and said, “You know those girls that you pass, and you’re like, ‘Wow, they smell so good. What are they wearing?’ This is what they’re wearing.”
One of the comments under that video mentioned, “I did the same thing and regret not buying a full bottle bc now I’m almost out THE BEST.”
Juliette Has a Gun Not a Perfume retails for RM420 (50ml) on Zalora.
YSL Libre Eau de Parfum
Simply put, YSL Libre smells like the kind of woman who has her life together.
It opens with French lavender and orange blossom before vanilla extract, cedarwood oil, ambergris accord, and musk are introduced. This warm floral scent is sensual and refined, yet easy to wear. No wonder it’s left such a huge impression on TikTok users.
If you want to up its intensity and lasting power, try the YSL Libre Intense. This seductive, deep fragrance has also won the hearts of users on #PerfumeTok.
Reviewibg the entire YSL libre line! This is one of my most complimented perfumes for sure. #ysllibre #perfume #complimentgetterperfumes #perfumetiktok #perfumetok
“I just think this one smells sophisticated and grown-up. It has incredible performance and longevity. I love the lavender in this,” TikToker @aroomwithperfume raves.
One comment under the video reads, “I sprayed the new one on my blazer about a week ago in the store, I took that blazer today and it still smells like it.”
YSL Libre Eau de Parfum retails for RM330 (30ml), RM480 (50ml), and RM645 (90ml) on Sephora.my.
Le Labo Santal 33 Eau de Parfum
This gender-neutral fragrance is an absolute must-have.
It combines notes of iris and violet with a touch of spicy cardamom, which enhance the woody base of sandalwood and cedarwood. The leathery, musky notes are what give this perfume its signature comforting scent.
With 5.3 million views, the hashtag #LeLaboSantal33 has plenty of fans online and offline. Did you know that celebs like Alexa Chung, Ryan Reynolds, and Justin Bieber adore the fragrance too?
Reply to @is_this_vine_69 Santal 33. #perfumesearch #santal33 #lelabo #perfumetiktok #perfumetok #fragrancereview
♬ Elegant Instrumental Background Music – Coffee Kaffee Café
“This is a rich scent that lingers beautifully on the skin – you’re gonna smell like a forest,” one reviewer explained.
A user commented, “Santal is my perfume! [I use] it most of the time! Refilled two times in [the] last few years love it.”
Le Labo Santal 33 retails for ~RM714.04 (50ml) and ~RM989.92 (100ml) on Selfridges.
Maison Margiela REPLICA By The Fireplace Eau de Toilette
While there’s never a need for us to own a fireplace given our humid climate, a girl can dream of a white Christmas, roasting chestnuts and marshmallows on an open fire. That’s exactly what this fragrance seeks to capture in a bottle.
Its notes of vanilla, chestnut, neroli essence, and woody accord create a cosy gourmand fragrance that isn’t too heavy. In fact, notes of red berries and orange blossom add lightness to the unisex scent. You’ll want this fragrance to linger on your clothes, for sure.
When fragrance TikToker @melissanacional shared her top “nose-to-the-neck” fragrances, a commenter agreed, saying, “By the Fireplace 10000%!! Been wearing it [for] a while and someone always smells the air around me to get closer lol.”
TikTok user @drewdakotaforbes put it like this, “It smells like a very fancy bookstore in the most delectable way.”
Maison Margiela REPLICA By The Fireplace Eau de Toilette retails for RM295 (30ml) and RM565 (100ml) on Sephora.my.
Sol de Janeiro Brazilian Crush Cheirosa ’62 Hair & Body Fragrance Mist
This summery scent is perfect for warmer weather, but it isn’t one for those who hate fragrances that smell like dessert.
If you’re familiar with the brand’s Bum Bum Cream and you wish you could bottle up the scent, Sol de Janeiro has granted your wish. Notes of pistachio, salted caramel, and vanilla create an irresistibly delicious fragrance that’s bound to get you compliments whenever you wear it.
This fragrance can HANG #soldejaniero #fragrances #affordablefragrances #beauty #beautytiktok #beautytok #fragrancetiktok #fragrancereview #fragrancereviews #beautyreviews #beautyreview #fragrancesreviewer
“It doesn’t smell like cheap pistachio and salted caramel,” TikToker @bethennyfrankel remarks, sharing how the fragrance has earned a place on her fragrance tray.
A commenter responded, “I use it for work every day and I’m a nurse! So fresh, not strong.” However, most reviews agree that the scent doesn’t last for very long since it is a body mist.
Sol de Janeiro Brazilian Crush Cheirosa ’62 Hair & Body Fragrance Mist retails for RM130 (90ml) and RM190 (240ml) on Shopee.
Kilian Love, don’t be shy Eau de Parfum
Before Rihanna created her iconic Fenty Eau De Parfum, Kilian’s Love, Don’t Be Shy was reportedly her signature scent, so it’s no wonder TikTok adores it too.
It seeks to capture first love’s innocence with plush rose and juicy honeysuckle, caressed by the sweetness of marshmallow sugar and vanilla. The fragrance’s warm amber base adds a touch of sensuality and marries neroli and orange blossom for a scent that’s unforgettable.
If it’s good enough for Rih, it’s good enough for us, we’ll tell you that much.
Reply to @user6715394720 #lovedontbeshy #kilian #fraghead #scentoftheday #fragranceoftheday #foryoupage #fyp #aphordite #venus
When TikToker @melissanacional was asked to recommend scents that may capture Aphrodite’s essence, Kilian’s Love, don’t be shy came out on top.
“When I first tested this, I thought it was too sweet. But as of right now, I’ve done a full 180. I started testing this again recently, and I love this,” she shares. “I’m gonna give this a 20 out of 10 because it’s sensual, it’s seductive, it’s sweet, it smells like heaven.”
Kilian Love, don’t be shy Eau de Parfum retails for RM 1,394.50 (50ml) on Strawberrynet.
Tom Ford Lost Cherry Eau de Parfum
A cherry fragrance sounds like it would smell of cough medicine, but trust us – that’s not what Tom Ford’s Lost Cherry smells like.
This sophisticated take on cherry is fruity and sweet, but still dark and sensual, thanks to the addition of tonka bean, almond, and tobacco. It’s a mature scent that’s warm and woody.
Cherry vibes all over! ❤️🔥🍒😍 #jurysfragrance #fragrancearmy #fragrancetok #tomford #tomfordlostcherry #lostcherry #fragrancereview #fragrance
Reviewer @jurysfragrance shares, “It’s got vanilla in it, it’s fruity, spicy… It’s one of the best fragrances I have ever smelled. You’ll get compliments. You’ll get attention. I highly recommend.”
Tom Ford Lost Cherry Eau de Parfum retails for RM410 (10ml), RM1,075 (30ml), and RM1,630 (50ml) on Sephora.my.
Givenchy L’Interdit Rouge Eau de Parfum
There’s a reason why Givenchy’s L’Interdit Rouge is always sold out.
Its stans on TikTok love it for the heady blend of orange blossom, jasmine, and tuberose, enriched by piquant ginger, sandalwood, and a touch of blood orange. Classy, chic, and mysterious.
Reply to @japeepeeko my thoughts on the Givenchy L’Interdit Rouge. #perfumecollection #perfumecollection #perfumereview #perfumetok #perfumetiktok #perfumes
“In general, this is a very deep, sensual fragrance to me. I definitely would say that it’s intense. It’s quite sexy, very mysterious… It is long-wearing,” beauty TikToker @medeaij praises. Users sing praises of how long-lasting the fragrance is too.
Givenchy L’Interdit Rouge Eau de Parfum retails for RM300 (35ml), RM430 (50ml), and RM502 (80ml) on Sephora.my.
Kayali Vanilla | 28 Eau de Parfum
This is an absolute must for every fragrance wardrobe.
Vanilla takes the spotlight here, but notes of syrupy jasmine, tonka absolute, and brown sugar will keep you coming back for more. Its amber and musk base adds a beautiful creamy base to the fragrance, and it also makes the scent perfect for layering with other scents.
It’s a very soft vanilla so it makes for a good day time scent #kayali #kayalivanilla #perfumetiktok #perfumetok #vanillaperfume
“It is a soft vanilla scent and the brown sugar really stands out. It’s a year-round scent,” TikToker @makeupsessions says.
Users also found it hard to get their hands on the 100ml bottle since it’s constantly sold out. “I have two small bottles of it, I can never get my hands on the big one,” a user wrote.
Kayali Vanilla | 28 Eau de Parfum retails for RM437 (50ml) and RM608 (100ml) on Sephora.my.