September is here, and honestly, our beauty wishlists didn’t stand a chance.
From juicy new skincare formulas and pretty makeup drops to haircare heroes and clever tools, this month is packed with launches we’re already eyeing.
Some are made for refreshing your routine, while others are simply too tempting to scroll past. So, if you’re anything like us and “just browsing” somehow always ends with something new in your cart, consider this your September beauty edit.
Here are the launches we think deserve a little space on your shelf.
Skincare
Aestura Skincare Range
Aestura is finally available in Malaysia, bringing its Korean dermocosmetic approach to sensitive skin to local beauty shelves.
Hailing from South Korea, the brand is known for its focus on skin barrier care, backed by decades of research into dry and sensitive skin.
Some of the products from its ATOBARRIER365 range now available include:
ATOBARRIER365 Cream (RM119, 100ml): The hero moisturiser is made for dry and sensitive skin, with ceramide capsules that help support the skin barrier while keeping moisture locked in. It has a rich, comforting texture that makes it a nice option when your skin feels tight, dry or in need of extra care.
ATOBARRIER365 Cream Mist (RM83,120ml): This takes the idea of a moisturiser and makes it much easier to use throughout the day, thanks to its fine mist format. With 10,000ppm of ceramide, it gives skin a quick moisture boost whenever that familiar dry, tight feeling creeps in, even over makeup.
ATOBARRIER365 Body Lotion (RM139,400ml): Bringing the same barrier-focused approach to body care, this lightweight lotion is designed to moisturise dry skin without leaving it feeling overly heavy or greasy. Its ultra-fine ceramide formula makes it an easy everyday step, especially after a shower when skin needs some extra hydration.
SK-II Facial Treatment Serum
The all-new SK-II Facial Treatment Serum marks the next generation of the brand’s anti-ageing skincare, powered by concentrated PITERA™ and Boosting Oils in 16,000 microfluidic beads per 50ml bottle.
Its refreshing jelly texture is designed to suit multiple skin types, including sensitive skin, while the oil beads gently burst upon application to freshly activate the formula.
The serum is designed to help “lock” the look of firmness, plumpness and radiance, making it a fresh addition to SK-II’s skincare lineup. With continued use, it offers a simple way to give skin a more youthful-looking finish.
Get this for RM870 (50ml) from Sephora.
Caudalie Vinoclean Moisturizing Toner
This Moisturising Toner makes the post-cleansing step feel a little more refreshing, helping remove any remaining traces of makeup and impurities while toning the skin.
Formulated with soothing and hydrating Beta-Glucan alongside mattifying organic rose water, it leaves the skin feeling fresh, clear and comfortable without overcomplicating the routine.
Its lightweight finish also helps prep the skin for the rest of the skincare routine, allowing subsequent products to be applied smoothly. It’s a simple addition for anyone who wants that clean, balanced feeling after cleansing, while giving the skin a gentle boost of hydration before moving on to serums and moisturisers.
Get this for RM110 (200ml) from Sephora.
Paula’s Choice C15 Super Booster 15% Vitamin C
This 15% pure vitamin C serum is designed to give skin a brighter, more even-looking appearance while also targeting the look of texture, firmness, fine lines and wrinkles.
Its lightweight, layerable formula combines vitamin C with ferulic acid and vitamin E to help defend against visible discolouration and signs of ageing. Gentle enough to fit into different routines, it delivers an instant brightening effect while supporting improvements in skin tone and texture with continued use.
For those looking to bring a little more radiance back to dull-looking skin, it makes a straightforward addition to a daily skincare routine without feeling too heavy or complicated.
Get this for RM269 (20ml) from Sephora.
Biossance Squalane + Probiotic Moisturizer Pump
When skin starts feeling a little unpredictable, a lightweight moisturiser can make all the difference.
This Probiotic Gel Moisturizer uses live probiotics delivered through innovative encapsulation technology to support a healthy skin microbiome, while its non-comedogenic formula helps keep excess oil in check.
Designed with redness, congestion and sensitivity in mind, the gel texture feels light on the skin without skipping on hydration. It also works to visibly minimise the appearance of pores, making it an easy option for those who prefer fuss-free skincare. Think of it as a calming reset for skin that’s having one of those days.
Get this for RM235 (50ml) from Sephora.
SHAISHAISHAI Banana PDRN Conceal Eye Cream
The SHAISHAISHAI Banana PDRN Conceal Eye Cream takes a two-in-one approach to under-eye care, blending skincare with a touch of colour correction.
With 95% eye cream and 5% pigment, the lightweight formula helps hydrate the delicate eye area while softly covering the appearance of dark circles without looking too makeup-heavy.
Banana PDRN, peptides and adenosine are included to support smoother, firmer-looking skin, while the dewy texture blends easily without settling heavily into fine lines. Available in five shades, it offers a little flexibility depending on your complexion and the level of coverage you prefer, especially on minimal-makeup days
Get this for RM86 from Sephora.
TORHOP Finlande Aurora Night Glow Mask
Some skincare products are all about the morning glow, but the Finlande Aurora Night Glow Mask takes things to bedtime.
Inspired by the dreamy colours of the Northern Lights, this overnight mask has a lightweight gel texture with a mix of niacinamide, hyaluronic acid, ceramide and ectoin to hydrate, support the skin barrier and help bring back some radiance. It also contains birch sap and cranberry extracts for an added skin-conditioning boost.
Applied as the final step of a nighttime routine, the mask works while the skin gets its beauty sleep, leaving a softer, more hydrated-looking complexion by morning.
Get this for RM91 from Sephora.
Beplain Mung Bean Pore Clay Mask Writer’s Recommendation!
When pores start feeling a little congested, the Beplain Mung Bean Pore Clay Mask offers a simple way to give skin a reset. Its blend of kaolin and bentonite clays helps absorb excess sebum and impurities, while mung bean powder and extract provide gentle cleansing and exfoliating care.
The formula also contains AHA, niacinamide and protease to help smooth the look of uneven texture and leave skin looking clearer.
Designed to be rinsed off after just a few minutes, it fits easily into a weekly routine, particularly for combination and oily skin that needs some extra attention around the T-zone.
Get this for RM72 (120ml) from Sephora.
Bioheal Boh Probioderm™ 3D Lifting Ampoule
BIOHEAL BOH has been building a name around skincare that combines biotechnology with everyday anti-ageing care, and its Probioderm™ range puts the focus on improving the look of firmness and elasticity.
Some of the products to look out for include:
Probioderm™ 3D Lifting Ampoule (RM115, 30ml): The ampoule stands out for its unusual thread-like texture, which adheres closely to the skin as it is applied. Powered by Probioderm™ 3D lifting technology, peptides and probiotics, it is designed to moisturise while helping skin look firmer and more elastic.
Probioderm™ 3D Lifting Cream (RM127, 50ml): For the final step, this cream brings together Probioderm™ and 17 types of peptides to support a firmer, more supple-looking complexion. It has a richer moisturising texture and can be used morning and night, making it a straightforward option for those wanting to give their routine more focus on firmness and fine lines.
Makeup
Huda Beauty Easy Bake Duos
A beauty collaboration doesn’t get much louder than Huda Beauty and Cardi B. teaming up for the new Ultra Snatched Collection.
Bringing together bright pinks and lilacs, the collection gives the brand’s Easy Bake family a fresh colour story designed to brighten, lift and blur the look of skin. The launch includes:
- Easy Bake Duos: Available in Cherry Lilac and Pink Ube, each duo pairs complementary pink and lilac powders that can be worn separately or mixed for a brighter, more lifted look.
- Easy Bake Pressed: Available in Pink Velvet Cookie and Ube Birthday Cake, these portable powders offer shine control and a smooth, airbrushed matte finish.
The Huda Beauty Easy Bake Duos will be available from 29 September onwards at Sephora.
ONE/SIZE Ultimate Color Corrector Stain
Dark circles and redness can be tricky to hide, but this 12-hour waterproof colour corrector makes the job a little easier. Infused with niacinamide, it helps neutralise and brighten the look of discolouration while evening out the appearance of skin.
The smudge-proof formula stays put throughout the day without transferring or mixing into concealer and foundation. Lightweight and easy to layer, it fits neatly into a makeup routine when you want a little extra help before reaching for your base.
Basically, it does the behind-the-scenes work so the rest of your makeup can sit more smoothly.
Get this for RM120 from Sephora.
Natasha Deanna I Need A Cool Palette
Cool-toned eyeshadow lovers, this one is for you. Following the sell-out success of the I Need A Nude and I Need A Warm palettes, Natasha Denona’s I Need A Cool Eyeshadow Palette brings a fresh take to the much-loved collection.
The 15-shade lineup moves through taupes, soft greys and smoky cool browns, with seven creamy mattes, five metallics and three sparkling foiled shades. Whether the goal is a soft everyday wash or a more dramatic smoky eye, the mix of finishes gives plenty of room to play around. It’s a cool-toned edit that feels easy to wear.
Get this for RM340 from Sephora.
Make Up For Ever Artist Colorglow Lip Balm
With 10 glowy and glittery shades to choose from, the Make Up For Ever Artist ColorGlow Lip Balm is here to give lips a little more than just moisture.
The balm combines a luminous finish with ingredients like hyaluronic acid, blueberry seed oil and peptides to hydrate, nourish and smooth the look of lips.
It leaves lips looking naturally plumper and more revitalised, while providing up to 24 hours of hydration. Whether she’s after a subtle sheen or a little sparkle, there’s a finish to suit the mood. It’s an easy way to give everyday lip care a more polished touch.
Get this for RM130 from Sephora.
Sephora Collection It’s A Stretch Mascara Ultra Black
Big lashes without the drama? Sephora Collection’s It’s A Stretch Mascara in Ultra Black uses tubing technology to wrap each lash from root to tip, helping build length, volume and definition.
Its micro-bristle brush with a spherical tip also reaches those shorter lashes around the inner and outer corners, giving the eyes a more fanned-out look. Designed to last for up to 24 hours without running or flaking, it still comes off easily with warm water.
Get this for RM84 from Sephora.
Caudalie Tinted Lip Balm
A little colour can go a long way, and this Tinted Lip Balm gives dry lips both a moisture boost and a pretty raspberry tint.
Its rich, ultra-soft texture helps nourish and repair without highlighting the look of fine lines, while the buildable colour works across different skin tones.
It can also be dabbed onto the cheeks for a quick flush, making it a handy pick for those who like keeping their makeup routine simple. And then there’s the delicious raspberry scent, which adds a fun finishing touch.
One swipe leaves lips feeling hydrated, comfortable and naturally enhanced.
Get this for RM40 from Sephora.
Armani Beauty Dolci Blush
Playful, sweet and made for on-the-go touch-ups, Armani Beauty’s Dolci Blush brings a fun twist to everyday colour.
Inspired by Italian sweets, the cream-to-powder formula glides on smoothly before melting into a soft-matte finish that looks polished without feeling heavy. Its buildable texture can be tapped onto the cheeks for a fresh flush or pressed onto the lips for an easy monochromatic look.
Housed in a pocket-sized stick with a soft, tactile finish, it comes in five candy-inspired shades that match the blush inside. It’s the kind of compact you’ll happily keep within reach for quick colour fixes.
Get this for RM170 from Sephora.
DR.ALTHEA Pure Grinding Cleansing Balm
All the way from Olive Young, this gentle cleansing balm brings a little more thought to the first step of the routine.
It melts away makeup, sunscreen and everyday impurities before transforming into a soft foam when mixed with water, leaving skin feeling clean without that tight, stripped feeling.
Designed with sensitive skin in mind, the balm is also dispensed through a hygienic grinding system that keeps things mess-free and lets users control how much they need.
It’s a practical pick for anyone who enjoys a thorough cleanse but still wants skin to feel soft and comfortable afterwards.
Get this for RM79 (50ml) from Sephora.
Charlotte Tilbury Airbrush Flawless Blur Loose Powder
No caking, creasing, or dryness — this loose powder is made to give skin that smooth, soft-focus finish without feeling heavy.
Its ultra-fine, micro-milled texture glides over the skin to blur the look of pores and texture, while Powder Blur Technology™ creates a soft-matte finish that still looks natural.
It also helps control oil and shine for up to 24 hours, with makeup-locking technology to keep your base looking fresh. Added hydrating skincare ingredients help keep skin feeling comfortable, making it an easy pick when you want that polished, airbrushed effect without looking overly powdered.
Get this for RM240 from Sephora.
Fragrances
Rare Beauty Rare Beginnings Eau De Parfum
Following the success of their first fragrance launch, this latest scent takes things in a softer, sweeter direction.
It opens with juicy pear nectar for a bright, fruity start, before moving into a floral heart of gardenia and jasmine that gives the fragrance a fresh, feminine feel. As it settles, warm vanilla bean comes through with a creamy sweetness that lingers on the skin for up to 12 hours.
The fragrance can also be paired with Rare Fragrance Layering Balms, letting you mix and match the scent to create something a little more personal.
Get this for RM385 (50ml) from Sephora.
Carolina Herrera Good Girl Jasmine Absolute Eau De Parfum
After celebrating 10 years of Good Girl, Carolina Herrera marks the milestone with a richer, more seductive take on its iconic fragrance.
Good Girl Jasmine Absolute Eau de Parfum puts radiant jasmine at the centre, pairing its floral intensity with caramelised toffee for a delicious gourmand twist.
As the scent settles, warm benzoin adds depth and sensuality, leaving behind a bold, decadent trail that feels noticeably more intense than the original.
It’s a fragrance that leans into the duality Good Girl is known for — floral yet warm, sweet yet sensual — making this anniversary edition feel like a fitting celebration.
Get this for RM710 (80ml) from Sephora.
Dolce & Gabbana My Devotion Eau De Parfum Intense
A glossy pink bottle with a golden Sacred Heart already gives My Devotion Eau de Parfum Intense plenty of personality, and the scent inside follows suit.
Created by Olivier Cresp exclusively for Dolce & Gabbana, it opens with delicate pear blossom and juicy blackcurrant before moving into a soft peony heart with fresh green nuances.
The dry-down brings Madagascar vanilla into focus, adding a warm, sensual sweetness that gives the fragrance more depth. The contrast between fruity brightness, floral softness and creamy vanilla makes this an easy-to-wear scent that still feels polished, with a lingering finish that stays close to the skin.
Get this for RM670 (50ml) from Sephora.
Salt & Stone Saffron & Cedar Body Mist
A body mist that does more than simply leave a nice scent, this skincare-infused formula is made to be gentle enough for every inch of skin.
Glycerin helps boost hydration and ease dryness, while red algae supports smoother-looking skin, leaving the body feeling soft and refreshed.
The lightweight mist also wraps the skin in a pleasant fragrance, making it an easy option for those who like their scent to feel effortless rather than heavy.
Spritz it after a shower or whenever you want a quick refresh throughout the day — because smelling good and keeping skin comfortable don’t have to be separate steps.
Get this for RM210 (100ml) from Sephora.
