Local entrepreneurs have leveled up a notch in creating beauty products that cater perfectly to Malaysian skin, be it makeup or skincare – and we’re glad!

Not only are Malaysian beauty brands generally more affordable, many of them are also halal-certified, vegan, and cruelty-free to cater to a wider audience.

If you want to fill your beauty routine with the best local products in the market, Daily Vanity has rounded up the top Malaysian beauty brands you should definitely get your hands on, pronto.

Breena Beauty

malaysian beauty brands Breena Beauty

As  a seasoned makeup blogger, Breena Beauty founder Sabrina Tajudin knows the importance of having good makeup brushes. However, she noticed the lack of affordable and good-quality makeup brushes in the Malaysian market, hence the birth of Breena Beauty.

Breena Beauty is one of the Malaysian beauty brands that is famous for their makeup brush set line. They are coveted by beauty-lovers all over Malaysia because of its quality and affordable price. The brushes are made from synthetic fibers, making them halal-certified and safe to use by Muslims.

You can find Breena Beauty online at their official website, Watsons, and other partner retailers.

Claire Organics

malaysian beauty brands claire organics

Claire Organics was one of the pioneers of organic beauty brands in Malaysia. The brand is known for its all-natural skincare products and minimalist packaging.

All products are carefully formulated using only natural ingredients and remedies. The soaps are handcrafted, and the other skincare items are brimmed with healing and nourishing properties that can be used even by those with the most sensitive skin.

Expecting mothers and babies can also use Clair Organics products without worry, making it one of the most trusted Malaysian beauty brands around. One of their best-selling products is their Healing Balm, the perfect treatment for skin flare-ups caused by eczema and insect bites.

You can find Claire Organics online at their official website, Shopee, Lazada and in-store at all leading branches nationwide. 

Fame Cosmetics

malaysian beauty brands fame cosmetics

Fame Cosmetics is the brainchild of Malaysian beauty bloggers Raja Elly Yusnita and Nur Hafiza Burnahuddin. They debut their first range of products in 2015, which were predominantly skincare.

Because the competition for Malaysian beauty products was just a handful at the time, the launch of Fam Cosmetics went viral nationwide. Their entire skincare range sold out in just a matter of days, which prompted the founders to make Fame a full-time business.

They leaned into the success and launched their Matte Lip Creams, which attained a similar success level. It comes in more than ten different shades and has a huge cult following in all Malaysian states.

You can find Fame Cosmetics on Shopee.

Forest Colour

Marketed as an anti-ageing cosmetic line, Malaysian beauty brand Forest Colour is all about natural wellness and plant-based cosmetic products that will etherealise any Malaysian’s look.

One of their best-selling products is their Natural Styling Eyebrow Pencil. This retractable, fine-pointed eyebrow pencil is meant to be long-lasting and perfect for every Malaysian skin tone.

You can find Forest Colour online at their official website and in-store at all leading beauty counters nationwide.

Jeanie Botanicals

malaysian beauty brands jennie cosmetics

Thanks to her ten years of experience in the nutrition and wellness industry, Jeanie of Jeanie Botanicals has managed to create an innovative clean beauty line that is made for every Malaysian who’s looking for effective yet natural skincare and wellness products.

Their Luxury Face Oil, made from a precious blend of 12 all-natural botanical oils, is one of the best-selling products in their skincare range. All products are affordable and accessible to every market in Malaysia.

You can find Jeanie Botanicals online at their official website. 

Kayman Beauty

malaysian beauty brands Kayman Beauty

Kayman Beauty is a locally-made skincare brand that is raved by Malaysians everywhere. The product line is mostly catered to Malaysian skin, with activated charcoal usually featured as their product’s main ingredient to help keep oil and shine at bay.

Kayman Beauty sets itself apart by being a proponent of skincare health. Their best-selling products – Rosa Glow Treatment Essence and CoalFace Soap – are all personally formulated by the brand’s founder, Nabella Anuar, with the help of expert cosmetic chemists.

You can find Kayman Beauty online at their official website and other partner retailers. 

Nita Cosmetics

malaysian beauty brands nita cosmetics

Since it was established in 2016, Malaysian beauty brand Nita Cosmetics has already amassed thousands of followers because of its quirky and fun makeup line that features local customs and culture.

The brand’s founder, Aznita Azman, always incorporates her fun and upbeat personality in each Nita Cosmetics product. She also makes sure that every product they release is affordable, easy to use, and perfectly suitable for all types of skin tones.

They offer an extensive range of products, from lip liners to makeup removers. One of their best-selling products is their Mikrofon foundation, which offers 15 different shades to cater to all skin color types.

You can find Nita Cosmetics online at their official website. They also have an official store in Shopee.

Orkid Cosmetics

malaysian beauty brands orkid cosmetics

A certified local Halal, vegan and cruelty-free cosmetics company, Orkid Cosmetics designs and sells liquid lipsticks with cool kids and conscious women in mind. Every product in their arsenal is locally sourced and manufactured, including the ingredients and formula.

Because of the brand’s Halal certification, every Muslim babe can rock different colours of their best-selling matte liquid lipsticks every day without reservation. The liquid lipsticks are transfer-proof, non-toxic, and free from artificial fragrances.

You can find Orkid Cosmetics online at their official website.

Pretty Suci

malaysian beauty brands pretty suci

There has never been an exclusive Halal beauty brand in Malaysia until 2017 when Pretty Suci launched its official online beauty store.

The brainchild of best friends and businesswomen Tunku Dato’ Kaiyisah Kamil Ikram and Natasha Mohammad Ozeir, Pretty Suci is an innovative Malaysian beauty brand that is meant for Muslims and non-Muslims alike.

The brand features makeup, nail polish, and even skincare for men. All products are Halal-certified, cruelty-free, and produced entirely in Malaysia.

You can find Pretty Suci online at their official website and Sephora. 


malaysian beauty brands simplisiti

Founded by famous Malaysian singer Dato’ Sri Siti Nurhaliza Tarudin in 2010, Simplysiti is a well-known local celebrity makeup brand raved by her fans and beauty junkies alike.

Aside from cosmetics, Simplysiti also offers makeup brushes and fragrances. The Malaysian beauty brand is known for its luxe packaging and products that can rival international brands.

One of their best-selling products is the Argan Wonder Foundation Skin Perfecting SPF20, a lightweight, medium-coverage foundation suitable for dry and mature skin. Their Luminous White Day Moisturiser is also a fan favorite.

You can find Simplysiti at all leading retailers in Malaysia. They are also available at their official website, Shopee, and Watsons

SO.LEK Cosmetics

malaysian beauty brands so.lek cosmetics

You might have heard of the Gincu Lip Cream – almost every Malay babe has one! It’s one of the best-selling products of SO.LEK Cosmetics, a local beauty brand birthed by siblings Dahlia Nadirah and Luqman Hakim.

This Malaysian beauty brand only launched a couple of years ago but quickly gained popularity because of their commitment of exclusively catering to the local scene. The result? Thousands of loyal customers and an expanded product range!

You can find SO.LEK Cosmetics at Watsons, Play Up Advance, and online at their official website.

Sugarbelle Cosmetics

malaysian beauty brands sugarbelle cosmetics

Sugarbelle Cosmetics is the result of the collaboration between two big Muslim fashion moguls, Eyqa Sulaiman, owner of Sugarscarf, and Belle Al-Yahya of clothing label, Bella Ammara.

This Malaysian beauty brand grew popular thanks to its soft matte lip cream collection. A favourite among local beauty consumers, the product is comparable to Nyx soft matte lip cream, an international brand that is also very well-loved in Malaysia.

You can find on their official website.

The Mineraw

malaysian beauty brands the mine raw

The Mineraw prides itself as a Malaysian beauty brand that offers natural and sustainable skincare and beauty products. All ingredients used in manufacturing every product line are made out of raw ingredients, meaning no chemical or artificial ingredients are involved.

The brand’s founder, Jidienne Ibañez, is an environmentalist and skincare enthusiast, so it probably isn’t surprising that everything from their bath soaps to body scrubs is vegan and cruelty-free, Their products are also suitable for all genders and skin types.

Their Makeup Remover Cleansing Oil is one of the best-selling products in their arsenal. Designed to gently lift off makeup and sunscreen without damaging the skin, it’s fragrance-, perfume-, and essential oil-free.

You can find The Mineraw online at their official website and in-store in all leading retail partner stores nationwide. 

Velvet Vanity

malaysian beauty brands Velvet Vanity

Velvet Vanity is a local pioneer of vegan beauty products in Malaysia. Inspired by the local youth culture, founder Adlina Nadhirah developed vegan and cruelty-free makeup products made for everyday wear.

Their best-selling product, the Liquid Matte Lipstick, offers different shades that are specifically tailored to Malaysian skin. It’s transfer-proof, lightweight, and easy to remove, which is great news especially with mask-wear.

You can find Velvet Vanity online at their official website and official Shopee page, as well as in-store in Play Up Advance.


malaysian beauty brands zahara

According to Zahara founder, Amira Geneid, Zahara is not just another local Malaysian beauty brand. The brand gained recognition for selling affordable yet quality nail polishes, but they are also known for promoting #ZaharaWarriors, a trend that encourages self-love and women empowerment.

All products feature a unique, breathable formula that keeps nails healthy and hydrated. Their Base & Top Coat line has quickly become a favorite among Muslims locally. They are also halal-certified, vegan, and cruelty-free.

You can find Zahara online at their official website and at their partner nail salons.