Japanese beauty products are gaining popularity, especially on social media platforms like TikTok.

Make a list of these if you’re planning a trip to Japan; but even if you’re not, the good news is that most of these can be bought online and shipped to your home.

Ready to shop? Here are 15 of our top Japanese makeup recommendations for you to add to your shopping list!

Best Japanese base makeup


12 japanese makeup The CEZANNE UV Tone Up Base not only contains SPF 50+ PA+++, it’s also lightweight and waterproof, making it the perfect go-to product for all your summer looks. When applied, the product is buttery smooth and, unlike most tone ups, does not leave a white or grey cast.

@boonkikikiki definitely adores this product as it has appeared in several of her GRWM videos. The TikTok star raves about how natural her skin looks, claiming that the tone up base brightens her skin without leaving a white cast–ideal for the #MySkinButBetter look.


its been 2 years since i had a tone up cream i liked HAHAHA THANKS CEZANNE

♬ original sound – boonkikikiki – boonkikikiki

CEZANNE UV Tone Up Base retails for RM59.90 on Watsons


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To achieve the fresh, youthful look with an elegant shine spotted on many Japanese women, give the SANA MAIKOHAN Pure Moist SHITAJI N a try!

Not only does it smooth your pores and even out your skin tone, it even offers an SPF of 30 PA+++ to protect your skin from harmful UV rays.

It comes in two available shades: 01 Pink Beige for those with cooler undertones and 02 Natural Beige for those with warm undertones.

This makeup base stands out with its ultra nourishing formula that contains moisture-boosting ingredients such as cherry extract (sakura), camellia seed oil, Soy bean extract, squalene, hyaluronic acid vitamin C and others.

SANA MAIKOHAN Pure Moist SHITAJI N retails for RM79.76 on Shopee

CANMAKE Marshmallow Finish Powder (01 Dearest Bouquet)

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Prefer a soft matte finish? The CANMAKE Marshmallow Finish Powder in 01 Dearest Bouquet is our go-to product for absorbing excess shine on the face. We can definitely see why CANMAKE named it marshmallow as it gives the skin a luxurious, marshmallow-y airbrush finish that lasts all day.

Its five distinct colour-correcting shades offer a well-balanced brightening effect while correcting any uneven skin tone. For areas that require more intense colour correction, we recommend picking up your desired colour with your finger and applying it to the specific area only.

CANMAKE Marshmallow Finish Powder in 01 Dearest Bouquet retails for RM80.83 on Yesstyle.

Best Japanese eye makeup

CANMAKE Creamy Touch Liner

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With a tip that’s only 1.5mm, this gel liner can create the most precise lines on your eyelids. It is super creamy, and the smooth tip makes it easy to apply to your eyes in just a single swipe.

When it dries (which happens almost instantly), the gel liner becomes completely smudge-proof and resistant to water, sweat, sebum, and tears.

Still not convinced? Watch how @pereylierge achieves her flawless winged liner look in under 10 seconds using only the CANMAKE Creamy Touch Liner. It gave her a soft lifted look, and she loves how smudge-proof the liner is.


5 secs lang ata yun eh???? lurv this so much #fyp #beauty #beautyph #makeup

♬ For videos! Rejector weakness system – MoppySound

CANMAKE Creamy Touch Liner retails for RM$54.38 on Yesstyle

K-Palette 1 Day Tattoo Real Lasting 24H Eyeliner Waterproof

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The K-platte One Day Tattoo Real Lasting Eyeliner has long been a cult-favourite among J-beauty fans in the eyeliner category, and it’s easy to see why.

Its patented micro-fibre brush tip makes it easy to control and achieve thin, precise lines, making it ideal for makeup beginners.

If you’re concerned about getting panda eyes, you have nothing to worry about. This liquid liner dries instantly and won’t budge even against water, sweat, and sebum.

What many people don’t know is that it also has skincare functions, as it contains five different types of beauty essences to help care for the delicate area around your eyes and even promotes lash growth during application.

K-Palette 1 Day Tattoo Real Lasting 24H Eyeliner Waterproof retails for RM45 on Shopee.

KISSME Heroine Make Long & Curl Mascara Advanced Film

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If we’re talking about Japanese makeup, we definitely can’t leave out the well-known KISSME Heroine Make Long & Curl Mascara.

It is widely regarded as the best mascara for Asian lashes, which can be short and stubbornly straight. This mascara will dramatically lengthen your lashes and what’s more, they will stay lifted all day.

Mascara can be messy if applied incorrectly, but this mascara has a specially shaped brush that is designed to fit the natural curve of Asian eyes. You can be confident that every stands of your lashes will be getting coated and curled without any tugging or clumping.

It is also ‘notorious’ for being so smudge-proof that it can be difficult to remove. One tip is to apply makeup remover to the eye area for at least 10 seconds which should do the trick. If not, you can always use the Heroine Make Speedy Mascara Remover to make removal a breeze.

KISSME Heroine Make Long & Curl Mascara Advanced Film retails for RM44.91 on Watsons

Shu Uemura Eyelash Curler

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Combine the Heroine Make mascara with this famous Shu Uemura Eyelash Curler, and your lashes will look so good that people will think you’re wearing extensions.

While most eyelash curlers on the market are made for deep-set eyes that are more prevalent in the West, this top rated Asian eyelash curler has a curve that accommodates all eye shapes, making the perfect lash lift even on mono-lids.

The silicone rubber cushion also delivers just the proper amount of pressure to keep your eyes from being pinched when curling your lashes.

Shu Uemura Eyelash Curler retails for RM125 at Shu Uemura counters.

Shiseido Majolica Majorca Eyeshadow Customize (BE286)

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Have you ever wondered how the popular girl group TWICE achieves their youthful makeup look?

Won Jung Yo (@bit.boot_jungyo on Instagram), TWICE’s makeup artist revealed her secret: using the Majolica Marjoca Eyeshadow in BE286 to highlight the aegyo-sal, a pocket of fat underneath the eye that helps you seem younger and your eyes more cheery and welcoming.

While most aegyo-sal highlights are too bright and unnatural on the undereye area, this Majolica Marjoca eyeshadow has just the right amount of peach and gold tone to give your aegyo-sal the most natural enhancement.

Shiseido Majolica Majorca Eyeshadow Customize in BE286 retails for RM47.03 on Yesstyle.

EXCEL Skinny Rich Shadow (SR10 Peony Brown)

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This four-colour eye makeup palette contains various pink-brown shades that create the perfect gradient, resulting in a soft and dreamy eye look. The fine pearl formulation also provides a glossy satin-like finish, completing the look elegantly.

@y.makeup.u layered two medium pink-brown shades on top of each other to make her eyes appear mysterious and mellow.

She then used the lightest shade to highlight the center of her eyelids and aegyo-sal, and the darkest shade to outline the tail of her eyes.

Overall, her eye makeup remains soft and does not appear overly smoky or dreary on the eyelid, making it an ideal item for beginners to experiment with.


リクエストいただいたので撮ってみた💓🫶くすみピンクパープルかわいっ🧶 #excel #エクセル #アイシャドウ #プチプラコスメ #ピオニーブラウン #eyemakeup #아이메이크업 #アイメイク動画 #エクセルアイシャドウ

♬ Attention – NewJeans

EXCEL Skinny Rich Shadow in SR10 Peony Brown retails for RM120.02 on Yesstyle.

Best Japanese brow makeup

KISSME Isehan Heavy Rotation Coloring Eyebrow

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A tip to achieve the soft makeup look is to have brows that are lighter in colour than your hair. The wide range of colours from the Isehan Heavy Rotation Coloring Eyebrow collection ensures that everyone will be able to find a perfect shade to match their hair.

Don’t be fooled by its unassuming packaging; one coat is all you need to achieve a natural one tone-up and that fluffy brow look that is trending all over social media.

Moreover, it is contains panthenol to help protect your brow while being resistant to sweat, water, sebum, and rubbing.

KISSME Isehan Heavy Rotation Coloring Eyebrow retails for RM55.36 on Yesstyle.

KATE Tokyo Designing Eyebrow 3D

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If you’ve been around the beauty community, you’ve probably seen this eyebrow powder before, particularly on YouTube.

This brow powder comes in a versatile three-colour palette in natural and wearable shades, and the double-sided brush is just as high quality as the palette itself.

While it is most known for making sparse brows appear naturally filled and fluffy, the colours can also be used to contour the nose. The sleek case also makes it convenient to bring this palette around and we can see why this product has been a cult favourite in the beauty world for years.

KATE Tokyo Designing Eyebrow 3D retails for RM48 on Watsons. There’s a discount offered at the time of writing. Tap on the link to see updated price.

Best Japanese cheek makeup

ALLIE Cheek UV SPF 50+ PA++++

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This easy-to-apply cheek tint is one of our top picks for the soft, elegant #NoMakeupMakeupLook. It blends so easily  give your cheeks a natural flush and the subtle glow from within. With an SPF of 50+PA++++, you’ll have extra UV protection on your cheeks, making it ideal for sun-sensitive skin.

If you love UV protection products or are prone to dark spots, the ALLIE Cheek UV will provide you with the sun protection while giving the most natural tint to your cheeks.

ALLIE Cheek UV SPF 50+ PA++++  retails for RM154.31 on Yesstyle

ADDICTION Cheek Polish

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The skin melt technology that coats the powder with oil distinguishes the ADDICTION The Blush Nuancer from other powder blushers. This results in a non-powdery finish that appears to melt flawlessly onto the skin. The colour is light at first (but buildable!) to give your cheeks that translucent, soft-focus look.

It is also fragrance-free, alcohol-free, and paraben-free, making it suitable for all skin types. A major plus points for us is that it is both eco-friendly and vegan as well,

Check out the ADDICTION The Blush Nuancer if you prefer a matte blush but are worried about looking too powdery or cakey. Your cheeks will be beautifully enhanced with the most natural, soft flush with just a light sweep.

ADDICTION Cheek Polish retails for RM224.85 on Yesstyle

Best Japanese lip makeup

CEZANNE Watery Tint Lip

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According to TikTok Star @stxph.h, this lip tint is nearly identical to the Rare Beauty Soft Pinch Tinted Lip Oil in texture and consistency, and we’re not complaining because it’s a fraction of the price. She mentions how lightweight and highly pigmented the tint is, claiming that it gives her the “plush pillow lip” look seen in the video.

A main concern we get from water-based tints is how drying they can be on the lips. However, moisturising ingredients such as honey, royal jelly extract, and water-soluble collagen is in the formula to keep your lips looking smooth and plump all day.


first time trying Japanese makeup!! evergthjng is so slay omgg #japanesemakeup #japanesemakeuptips

♬ original sound – stephhui

CEZANNE Watery Tint Lip retails for RM39.92 on Watsons.

OPERA Lip Tint x Rouge

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If you are not a fan of water tints because of their budge-proof formula, the best-selling Japanese lip tint- OPERA Lip Tint X Rouge- may just be the perfect choice for you!

It is a hybrid of a balm, gloss, and tint. While not transfer proof, this lip product will provide you with the most natural-looking tint on your lips. It not only applies smoothly, but it also contains squalene for moisture, mallow flower extract for elasticity, and chamomile extract to soothe the lips.


Replying to @selestseule the number of times i said omg.. BUT CAN WE TALK ABT HOW UNDERRATED THESE ARE 😫😮‍💨😮‍💨 #liptint #makeup #beauty #operaliptint #japanesemakeup #makeuptryon

♬ original sound – CHAR – CHAR

OPERA Lip Tint x Rouge retails for RM89 on Shopee.