3CE is one of the most popular cult-favourite brands from Korea. Known as the makeup brand for ulzaang (this is a Korean slang that refers to good-looking people), 3CE wins the hearts of K-beauty fans with its gorgeous shades, pretty packaging, and affordable prices.
Read on to find out all about 3CE, where you can buy 3CE is Malaysia, and the best 3CE products to get.
What is 3CE all about?
3CE is created by Stylenanda, a popular Korean fashion brand, and it stands for “3 Concept Eyes”.
The brand carries a huge collection of makeup products for the eyes, face, and lips. What makes the Koreans and other Asian beauty enthusiasts love 3CE is that its products are mostly made up of pink, orange, beige colours, which are flattering on East Asian skin tones.
Besides offering a Asian-centric palette, 3CE is also known for its long-lasting formula and intense, vibrant colours. Its trendy packaging and gorgeous models are the star of the show, and you can easily pick up the vibe it exudes from its Instagram feed.
Where to buy 3CE products in Malaysia
3CE was introduced to Sephora in 2015 and was previously available at both its online stores and physical store. However, the brand has since exited from Sephora and can now be found on Shopee and Hermo.
13 best 3CE products you need to own
3CE Pot Eye Shadow
One of the bestselling products by 3CE, the Pot Eye Shadow creates a shimmer to your overall makeup look that perks up your complexion instantly. Due to its ultra-fine particles, it sticks on your skin so it won’t budge easily – something that many glitter eyeshadows tend not to offer. In addition, the formula is very creamy, making it easy to blend out.
3CE Pot Eye Shadow (3g) retails for RM80 at Hermo.
3CE Super Slim Pen Eye Liner
As the name suggests, this eyeliner has a super slim tip that creates thin, fine lines. What this means is that it’s able to offer precision, helping you create the perfect eyeliner look with ease. The formula also doesn’t flake nor smudge easily.
3CE Super Slim Pen Eye Liner (0.5g) retails for RM57 at Shopee. (A promotion is ongoing at the time of writing. Click on link to see latest price.)
3CE Matte Lip Colour
This has a matte, primer-like texture that glides across your lips easily. Its pigmented formula offers an intense look that makes a statement. However, some users mentioned it could be slightly drying – so keep that in mind and use a lip balm.
3CE Creamy Cheek Stick
This creamy cheek stick from 3CE offers a natural-looking makeup look that shows off a glowing complexion. Its creamy formula allows you to apply without using a brush – simply dab using your fingers and you’re done! There are five shades available and all of them are super wearable. This means that you’re not going to be overwhelmed by it and even makeup newbies won’t find the colours intimidating.
3CE Creamy Cheek Stick (7g) retails for RM96 at Shopee.
3CE Velvet Lip Tint
This award-winning product offers 20 shades to choose from, each of them inspired by colours of flowers – a common – K-beauty colour trend, especially in spring. This product is well-loved for its ability to effortless create a gradient lip look.
While the colours are gorgeous and it’s very long-lasting, take note that users complain of dry lips after the lip tint sets. So if you’d still like to enjoy this product, lip care is very important.
3CE Blush Cushion
The 3CE Blush Cushion contains a thin formula that gives a natural glow to your cheeks. Despite it being water-based, it lasts pretty long. If you’re looking for a blush that offers a soft tint, this would be your best bet, as it allows you to apply several layers without looking too cakey or thick.
3CE Mood Recipe Matte Lip Color
Within just a few swipes, this matte lipstick maintains a vibrant color from the AM to PM. The creamy application allows easy blending and creates a natural look.
3CE Mood Recipe Matte Lip Color (3.5g) retails for RM80 at Hermo. (A promotion is ongoing at the time of writing. Click on link to see latest price.)
3CE Soft Lip Lacquer
Looking for a lip tint that lasts the whole day, is super pigmented, and doesn’t leave your lips feeling dry? Then this is the product you’d want to grab right away.
The lip lacquer delivers an insanely soft finish that melts on your lips without leaving behind any sticky sensation. It’s so comfortable, you would forget it’s there.
3CE Mood Recipe Multi Eye Color Palette
For an eyeshadow palette that makeup newbies and junkies will both fancy, go for this one from 3CE. Each palette comes with nine complementary shades that can be used on their own or blended for a unique look.
Shades range from vivid to soft hues and from matte to shimmer finish – you’ll find that this is one of the most versatile eyeshadow palettes in the market that look good on Asian skin tones.
3CE Mood Recipe Multi Eye Color Palette (8.6g) retails for RM165 at Shopee.
3CE Plumping Lips
Say goodbye to dry, chapped lips when you apply this soft jelly-like texture lipstick. Made with moisturising and hydrating ingredients such as argan oil, avocado, and organic baobab, this gives your lips a glossy tint while plumping them up so they look extra kissable.
3CE Plumping Lips (2.2g) retails for RM49 at Hermo.
3CE Take a Layer Multi Pot
The 3CE Take a Layer Multi Pot will be your go-to tint as it can be applied to your cheeks, lips and eyes to create that trendy monochrome makeup look. to blend with your overall makeup look effortlessly.
This pot comes in seven gorgeous shades and if you can’t decide which to get, consider their bestsellers: Cabbage Rose, Common Time and Holly Hock. The product is also formulated with nourishing ingredients such as Arabian cotton, shea butter and fermented vitamin tree to ensure your skin look healthy after application.
3CE Back to Baby Pore Velvet Primer
This is one of the bestselling 3CE products around, and it’s not surprising why.
Suitable for all skin types, this contains hydrating and mattifying ingredients so it can remove any excess shine without stripping away your natural glow.
Many reviewers said that it offers a blurring effect to pores and blemishes that they love but the capacity is a little smaller, so you may want to stock up on more when you shop for it.
3CE Heart Pot Lip
This has got to be one of the cutest products from 3CE that you often seen on social media. This lip balm is housed in a cute heart-shaped case and we’re sure you’d want to whip it out for a touch-up all the time.
The formula of the lip balm is formulated with fruit oils and berry complex to help hydrate your lip thoroughly.