C-beauty brands are an emerging force and we all know and love brands like Florasis and Flower Knows. Here’s a surprising twist! According to this reel by Chinese makeup artist @yuelu.artist, these beloved brands may not be as popular in China as they are internationally.
“Many Chinese consumers find the packaging to be tacky,” she explains, stating that it often reinforces stereotypes rather than reflecting the richness of Chinese culture. This sparks a fascinating question: what beauty products are actually popular and loved within China?
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We’ve condensed all you need to know, so read on to find out more!
Related Reed: Underrated C-beauty Brands You Need to Check Out for Stunning and Affordable Makeup, C-Beauty could be the next K-beauty storm – here are 11 rising brands to watch
How Did We Determine the Popularity of Each Brand?
Here’s how we dug deeper to discover the beauty brands truly popular within China:
- Makeup artist @yuelu.artist mentioned brands that might be more popular domestically. We researched those names to see if they have a strong presence in China
- This reel also started a discussion on Reddit, where people were dissecting brands that were truly popular in China and sharing their sentiments towards them. We delved into the Reddit thread and see which brands are consistently mentioned positively by users familiar with the Chinese market
- Over on Chinese social media like Douyin and Xiaohongshu, we researched viral and trending products that users are doing reviews about
C-beauty Makeup Brands That Are Actually Popular in China
Perfect Diary
Looking for high quality and affordable makeup? Perfect Diary might be perfect for you! From the Reddit thread, everyone seems to only have wonderful things to say about this C-beauty brand.
Perfect Diary is a well-established brand founded in 2017. They offer a comprehensive makeup line, including popular items like their Explorer Eyeshadow Palettes, featuring adorable animals!
Reddit user @sessurea raved about Perfect Diary products, saying that she has never been more in love with a palette than the Explorer Eyeshadow Palette in 14, Butterfly!
You can also check out the Readme Lips collection, which comes in twenty-two different shades, including a transparent gloss! This long-lasting lip gloss is layered over matte or velvet lip stains to form a waterproof layer on your lips, locking in the colour and moisture all day long!
Get the Explorer Eyeshadow Palettes for RM93.39 here.
Get the Readme Lips for RM45.89 here.
Timage
Timage is a C-beauty brand that rose to fame during the 2022 Douyin Double 11 shopping festival, ranking among the top ten best-selling makeup companies!
They are most known for their Original Radiant Cushion Foundation. If you have dry skin, this air cushion foundation might be all you need. Packed with skin-loving ingredients, it keeps your face moisturised and radiant throughout the day!
Along with the cushion foundation, you can try the Green Jade Series Tri-colour Matte Blusher Palette that consist of three colours in each palette. Stack the colours to achieve a three-dimensional blush shade!
While Reddit user @nalme8040 sing praises about Timage’s overall quality (calling them chef-kiss good!), they do point out a problem with their limited shade range.
Get the Original Radiant Cushion Foundation for USD64.99 (~RM303.47) here.
Get the Green Jade Series Tri-colour Matte Blusher Palette for USD44 (~RM205.01) here.
Ukiss
Not to be confused with the K-pop boy band U-KISS, this C-beauty brand is known for embracing individuality and self-expression through their colourful and playful packaging designs.
One of the most popular Ukiss product is the Curling Lengthening Water Proof Eyelash Serum! Recently, it went viral on Douyin and Xiaohongshu for being a highly effective eyelash serum, making it one of the best in the market!
Reddit user @zealousideal-clock28 raves about their experience with using this eyelash serum on their left eyelashes, stating that they have become noticeably stronger and longer.
Psst! This eyelash serum doesn’t leave an oily residue too!
Get the Curling Lengthening Water Proof Eyelash Serum for RM33.59 here.
Judydoll
Everyone knows and loves Judydoll!
Judydoll’s most popular product is the 3D Curling Eyelash Iron Mascara. This mascara features a unique steel tube wand instead of the usual comb bristles, allowing for a more even coating of mascara on each lash. Plus, the dry formula means no more smudges on your eyelids!
Reddit user @clueless_nugget_help echoes their love for Judydoll. They rave that the mascara delivers long, separated lashes on both their upper and lower lashes. The user also highlights the ease of application thanks to the steel wand!
Speaking about unique wands, the Ice Watery Lip Gloss features a unique metal tip applicator that glides effortlessly over your lips for a smoother, more even application.
Get the 3D Curling Eyelash Iron Mascara for USD9.99 (~RM46.69) here.
Get the Icy Watery Lip Gloss for RM42.24 here.
Into You
Into You is a rising C-beauty brand known for creating interesting and innovative makeup, particularly their signature product: the lip mud. Plus, they’re 100% cruelty-free!
The hero product, Shero Super Matte Lip & Cheek Mud, offers a super matte finish with a surprisingly weightless feel. It comes in a wide range of colours to suit any mood.
Reddit user @253mm is obsessed with the Lip & Cheek Mud. They rave that it blends like a dream and lasts all day, making it perfect for both blush and lips.
If you’re looking for a softer variation, you can try the Matte Lip n Cheek Barrel Mud that provides a soft matte finish that works equally well on the lips and cheeks. The creamy texture blends seamlessly and comes in nine delightful shades.
Get the Shero Super Matte Lip & Cheek Mud for RM54.66 here.
Get the Matte Lip n Cheek Barrel Mud for RM63.07 here.
Focallure
Focallure is a cruelty-free C-beauty brand known for offering high-quality, trendy cosmetics at affordable prices.
Focallure’s Cheek To Cheek Liquid Blush is a great option for adding a touch of colour to your cheeks! This lightweight formula comes in a dewy finish, offering a natural-looking flush that lasts all day.
You can also try the Switch Mode Lip Tints that come many shades. They transform from a watery texture to a soft, blurred matte finish, that won’t leave your lips feeling dry.
Reddit user @peachescoral confirms the hype, stating that Focallure’s liquid blush is very pigmented and beautiful. They rave that their switch mode liptint is still their personal favourite liptint in terms of finish, longevity, colour!
Get the Cheek To Cheek Liquid Blush for USD5.99(~RM28.08) here.
Get the Switch Mode Lip Tints for RM8.53 here.
Joocyee
Check out Joocyee! This up-and-coming C-beauty brand caters to the modern woman with high-quality, trendy makeup designed for Asian features. With its sleek packaging, it’s one of the most aesthetic brands in the market now!
The Motion Colour Mini Quad Eyeshadow is a thoughtfully curated palette that features four universally flattering shades in both matte and shimmering finishes. The blendable formula allows for effortless creation of natural yet unique eye looks!
Reddit user @lawfulstrawberry raves that the sparkle shade is one of the most gorgeous shades they’ve ever used. She wears the matte shades to work every day and has even gotten compliments from her partner!
Get the Motion Colour Mini Quad Eyeshadow for RM71.49 here.
