Soft, powdered Korean brows have been the trending brow style for the longest time, that is, until fluffy brows – brows that emphasise the natural strands by styling them in an upward, slicked-back fashion – started taking over, especially on TikTok.
Now, we’re scouring for brow pencils that let us create slim hair-like strokes, brow gels, which let us style our natural hairs and fix them in place, and brow tints to accentuate each strand. Unlike powdered K-beauty brows, fluffy brows need actual eyebrow hairs to boast a full and feathery style.
It’s no surprise, then, that eyebrow serums now have just as important a place in our makeup bags as spoolied brow pencils. These magic brow-lovin’ solutions, applied to the eyebrows, condition the hairs so that they become darker, thicker, and fuller – everything you need to nail a fluffy brow style.
What are eyebrow serums?
As with most over-the-counter lash serums, eyebrow serums don’t actually stimulate hair growth.
Instead, they condition the brow strands with nourishing blends that star peptides, vitamin E, biotin, castor oil, hyaluronic acid, and amino acids, just to name a few.
By strengthening the brow strands, eyebrow serums make the brows look fuller, darker, and, sometimes, longer, so you might even get to cut down using brow tints or pencils over time.
Below, we share the best eyebrow serums in Singapore to get for a fuller, fluffier brow style!
Best eyebrow serums: Cult-favourites
CanGro Bold Brows Eyebrow Enhancer
CanGro’s vegan, Australia-made formula is a cult-classic product for fuller, fluffier brows!
The Bold Brows Eyebrow Enhancer is made with a blend of peptide complexes, niacinamide, and jojoba seed extract, which nourish the strands and leave you with thicker-looking brows.
Rest assured that this eyebrow serum is free from hair growth hormones like bimatoprost; instead, it conditions the strands to boost your brows’ volume naturally.
Pssst! CanGro’s Bold Brows Eyebrow Enhancer can even be used to enhance your eyebrow embroidery results. Shimmy the formula over your brows after your session, and it’ll help to seal the colour pigments in so that your eyebrows look fresh for a longer time!
Anastasia Beverly Hills Brow Genius Serum
We’ve got so many brow favourites from Anastasia Beverly Hills, like the classic Brow Wiz pencil, creamy Dipbrow Pomade, and Clear Brow Gel – and this is just one more that’s going that list.
The Brow Genius Serum doesn’t just fill in sparse brows, it also helps to improve the texture of your strands so that it’s easier for you to style them (especially for a #cleangirl slicked-back style).
Made with a powerhouse formula of everything brow-lovin’ – castor oil, biotin, peptides, and hydrating panthenol – this eyebrow serum deeply conditions the strands, so they’ll feel smoother, softer, and visibly thicker in as quickly as eight weeks.
Anastasia Beverly Hills Brow Genius Serum retails for RM285 on Sephora.
Grande Cosmetics GrandeBROW Brow Enhancing Serum
Of all its beauty products, Grande Cosmetics is best loved for its eyelash and eyebrow serums, which have been tried and tested by so many users around the world, especially in the US.
The GrandeBROW Brow Enhancing Serum is packed with amino acids, hyaluronic acids, and vitamin E, all of which work together to give you fuller-looking brows.
Using the slim applicator tip, brush along the natural shape of your brow once per day. You should start to see visible results in as short as six weeks!
Grande Cosmetics GrandeBROW Brow Enhancing Serum retails for RM325.47 on Amazon.
Best eyebrow serums: For brow & lash
E.L.F. Enhancing Lash & Brow Serum
If you’re on the lookout for products to boost length and volume for both your brows and lashes, we’ve got you covered, starting with E.L.F’s Enhancing Lash & Brow Serum.
A budget-friendly option, E.L.F.’s Enhancing Lash & Brow Serum isn’t short of strand-supporting ingredients like antioxidants, amino acids, and vitamins, which condition the hair and give you darker, fuller brows.
This eyebrow serum is also free from toxic chemicals – phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone – so you get to groom and grow your brows with peace of mind!
E.L.F. Enhancing Lash & Brow Serum retails for RM38.69 on iHerb.
Terez & Honor Enhancing Eyelash & Brow Serum
Chronic brow stylers might notice their eyebrows getting thinner or sparser but, thankfully, Terez & Honor’s Enhancing Eyelash & Brow Serum is here to (as praised) save the day.
Featuring ingredients like ginseng root extract, hydrolysed silk, and a peptide complex, this eyebrow serum reinforces the hairs. Your brittle brows (and lashes) will be restored to their natural length and thickness – and even become fuller than they were before!
One reviewer said: “I didn’t notice much [of] a difference the first 4 weeks but I stayed persistent [and] I’m SO glad I did. Roughly around six weeks in, [I] noticed my lashes were much longer and thicker. [I even] used it on my eyebrows and [it has] made such a huge difference.”
Terez & Honor Enhancing Eyelash & Brow Serum retails for RM184.80 on Amazon.
The Ordinary Multi-Peptide Lash and Brow Serum
Star ingredient peptide penetrates the hair shaft to strengthen strands from within; at the same time, it enhances cuticle production, building the outermost layer of the hair shaft.
It’s no wonder that The Ordinary Multi-Peptide Lash and Brow Serum is spiked with a slew of peptide complexes to give you thicker, darker brow strands.
Along with special technologies like SYMPEPTIDE XLASH® and Anargy®, which nourish, and REDENSYL™, which targets stem cells, the peptide complexes powerfully plump up your brows.
Since The Ordinary’s eyebrow serum is such a budget-friendly option, there’s no need to deliberate for too long before you cart out this essential brow-enhancing formula!
The Ordinary Multi-Peptide Lash and Brow Serum retails for RM69.90 on Lazada.
Best eyebrow serums: Castor oil
Pura D’or Organic Castor Oil
Castor oil needs no introduction as a hero ingredient when it comes to nourishing and strengthening the hair. It’s no surprise, then, that Pura D’or’s Organic Castor Oil is made with one ingredient only: Ricinus Communis (castor) seed oil, duh.
A powerful ingredient for conditioning the hair’s length, castor oil also encourages thicker brows starting at the roots; it stimulates the hair follicles for healthier hair growth. Really, though, there are so many other ways that you can use this castor oil, including to soothe scalp itchiness, improve dandruff, and calm skin irritation!
Pura D’or Organic Castor Oil retails for RM58.96 on iHerb.
Soulflower Cold-Pressed Tropical Indian Castor Pure Carrier Oil
Another castor oil option for those won over by the benefits of this natural ingredient, Soulflower’s Cold-Pressed Tropical Indian Castor Pure Carrier Oil is cold-pressed from the seed of the castor fruit.
This natural eyebrow serum from Soulflower has a thicker consistency and leaves a slightly sticky finish, but it’s great for really coating those brow strands and keeping them nourished throughout the day.
The product comes with a slim nozzle cap so it’s easier for you to pour the oil out of the bottle, as well as a two-ended brush, which has a spoolie on one side and brush comb on the other.
Soulflower Cold-Pressed Tropical Indian Castor Pure Carrier Oil retails for RM74.86 on Amazon.
Live Fraîche Organic Cold-Pressed Castor Oil Eyelash & Eyebrow Growth Treatment
Not too different in terms of formula, what makes Live Fraîche’s Organic Cold-Pressed Castor Oil Eyelash & Eyebrow Growth Treatment stand out is its totally chic packaging that’s, at the same time, super practical too!
Designed specially to be used on the brows and lashes, Live Fraîche’s natural eyebrow serum is housed in a dual-ended tube, with a slim brush on one end and spoolie on the other.
As you whip out the spoolie wand, it brushes against the sides of the tube so that the wand isn’t drenched in excess castor oil, and application is clean as well as fuss-free!
Live Fraîche Organic Cold-Pressed Castor Oil Eyelash & Eyebrow Growth Treatment retails for RM120.68 on Amazon.
Best eyebrow serums: Other top picks
RevitaLash RevitaBrow Advanced Eyebrow Conditioner
Ophthalmologist-formulated, the RevitaLash RevitaBrow Advanced Eyebrow Conditioner is spiked with a super strengthening blend for brows – minus harmful ingredients like parabens, phthalates, and BHT.
This eyebrow serum uses proprietary technology, the BioPeptin Complex®, which features peptides, lipids, biotin, and panthenol-rich green tea extract – everything that you want for stronger, healthier brow strands.
Based on an eight-week study with 112 participants, 92% of them felt like experienced a bolder, fuller-looking brow; we’re on board with an eyebrow serum that can do that.
RevitaLash RevitaBrow Advanced Eyebrow Conditioner retails for RM495 on RevitaLash.
Featured image credit: Grande Cosmetics, @hayleybuix/TikTok